How to carry out digital transformation in the cultural tourism industry?

How to carry out digital transformation in the cultural tourism industry? In other words, how can traditional cultural tourism realize intelligent cultural tourism?

Tell from three levels.

First, consumer-oriented innovative cultural tourism experience and intelligent consumption service, namely TOC, promote the efficient docking of cultural tourism resources with diversified and personalized market demand, realize real-time, interactive and personalized services such as accurate online and offline seamless service and in-depth cultural experience, enhance user experience, and promote the transformation of traditional tourism consumption mode to modern cultural tourism experience consumption mode.

The second is the enterprise-oriented travel service and the intelligence of products, that is, TOB business. Including smart mobile travel, smart accommodation, smart tour guides, smart scenic spots, smart amusement, smart entertainment, smart culture, virtual tourism, OTA personalized online customization, big data precision marketing and other all-round services.

The third is the wisdom of government and industry management, namely TOG. Including dynamic monitoring of scenic spots, information supervision, statistical analysis of big data, guidance of people flow in scenic spots, safety early warning and so on. , a comprehensive understanding of the industry and tourist needs, tourism destination dynamics, complaints and suggestions. To promote the transformation of traditional tourism management mode to modern management mode and realize the scientific decision-making and management of the government.