Traditional Culture Encyclopedia - Travel guide - Significance and incentive mechanism of establishing tourism service brand

Significance and incentive mechanism of establishing tourism service brand

Create a tourism service brand and create an incentive mechanism. Strengthen the protection of independent intellectual property products, investigate and deal with acts of infringing and counterfeiting tourism service brands according to laws and regulations, and build a long-term mechanism and a good environment conducive to brand development. Through government procurement, supporting policies, selection and commendation, financing and credit granting to high-quality tourism service providers and other policy measures, we will guide and promote market players to take improving the quality of tourism services as the central task of enterprise development. Explore the establishment of tourism service quality awards, and cultivate and build a number of tourism service quality brand demonstration units and demonstration areas.