What are the three elements of poster design? What aspects do you do well in poster design?

What are the three elements of a poster? Posters are composed of words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of words according to certain aesthetic forms. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, a picture contains a huge amount of information. For designers, it is necessary to include all kinds of information in one drawing or a group of drawings; Observers need to find all kinds of information from a picture or a group of pictures.

3. In poster design, besides the picture elements, color is one of the most important design elements that endow the works with visual appeal. When people first see a poster, they first pay attention to its color matching, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

Key points of poster design

1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.

From what aspects do we do a good job in poster design? We all say that design is an art, which is presented and displayed in front of people through various artistic means. The commercial poster design also expresses the special effects of the poster through various design techniques, such as graphic design. Graphic design graphics should include illustrations and auxiliary graphics to help and beautify the article. Illustrations should pay more attention to text and size, and auxiliary graphics should consider the role of setting off and beautifying. Text design A poster design is not as boring as text. The special design of characters has been paid more and more attention in art design and has become an important topic in modern art design. At the same time, it also shows that having the knowledge and accomplishment of calligraphy art plays an important role in the development of design intelligence. It also shows that the application prospect of calligraphy art in modern design is broad. In modern design, whether it's packaging, decoration, signs, books, posters, advertisements or environmental design, we can learn from the expression forms of word art and broaden the field of modern design. I also used text design in this graduation project. When the poster design is expressed in a special artistic font, it will inevitably show its own commodity value in some way. In the ever-changing color world of color design, people feel rich colors visually, which can be divided into primary colors, intermediate colors and composite colors, but as far as color classification is concerned, they can be divided into two categories: achromatic series and color series. Color element is the most basic attribute of color, the basis of studying color and the most important concept. Tone, lightness and purity are called the elements of color. They are the basis of studying color. The color tone of the picture will deeply affect the impression of the picture works to the audience, so color design plays a certain role in the early planning of the works. How to make tourist posters? First of all, consider the content of the poster. If it is a scenic spot or multiple scenic spots, highlight the high-pixel picture of the most beautiful and best scenic spot as the background, and then write the corresponding text. Don't have too much content, and don't block too much scenery. Based on this.

explain

(1) Picture: Special and representative scenery, culture, legends, history, architecture, etc. The destination to be promoted (the pixels should be high and the picture should be exquisite and representative).

A large page can hold 2-3 photos, and the most visually impactful and representative photos can be placed on the whole page. Try not to arrange explanatory text in the picture, which will affect the strong visual effect of the photo. This can attract readers' attention to the maximum extent.

(2) Copywriting can be scenic spot introduction, scenic spot route, price and so on. The main function of writing is to explain, and sometimes it can also play the role of making the finishing point.

(3) The size of the tourist poster design The specifications of the tourist poster depend on the way the poster is displayed. Generally, if it is displayed on the network, you can use specifications suitable for the network, such as: circle of friends (1080px 1920px or 1440px×2560px) and web banners (width 1920px, height set according to actual needs).

There are three specifications commonly used in real drawings: large (60cmx80cm or 60 cm x 90 cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively uncertain, no matter what size, it mainly depends on the purpose.

(4) There are direct and indirect modes of tourist poster design, and the direct mode which is easy to understand is generally chosen. Direct expression is to express the theme directly, and it is easier for readers to understand what they want to express.

The main function of the posters of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract tourists more quickly. The indirect mode is mainly to guide users to think and achieve the purpose of publicity through posters. This model should be used with caution!

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