How to treat the great revision of the map of Gaode (v 10.0) and launch a new brand slogan "OK, use Gaode"?

I feel that I have made a big move, giving priority to letting competitors accurately get stuck on the travel platform. The slogan of the national tourism platform already belongs to Gao De. Why do you say that?

First, the brand slogan: "Yes, use Gaode". With this slogan, we also joined the platforms of various big coffee gangs, such as Lang Lang, New Pants, Li Xian, Yang li Ping, Hua Chenyu, Ma Boyong and Shen Hongfei. They are all famous people. These people all say "Yes, use Gaode", and many fans and users will definitely recognize it. In addition, Gaode Map itself is the first in the industry, and it is no problem to upgrade to a national travel platform.

Second, product revision: design for thumb, personalized design. When I opened the map of Gaud, what I saw was: home page, discovery, mine. The new homepage is more flat, and more kinds of mobile travel services such as driving, bus, subway, taxi and tourism are placed on the product homepage, which is convenient for users to reach with one click. You can also customize your personality and push the buttons you need. At the same time, the new design concentrates the operation areas such as search and toolbar on the middle and lower part of the mobile phone screen, and adds more sliding operations, which better adapts to the hardware trend of today's large-screen mobile phones and is more in line with people's habit of using it with one hand in travel scenes.

Third, it is the products and services of Gaode. At present, Gaode map is really more than just a navigation tool, it contains complete travel service information, such as one-click calling a car on the whole network, such as smart scenic spot service.

In 20 17, gaode map pioneered the aggregation taxi mode, and now it has been connected to a number of online taxi platforms, which can provide users with one-click multi-platform taxi service nationwide. In addition to bringing convenience to users, the high-tech taxi aggregation model has also brought new development ideas to the whole industry. Now Didi taxi and Meituan taxi also have aggregation mode.

In terms of smart tourism, 20 18 1, Gaode Map reached a cooperation with the former National Tourism Administration, and jointly launched the "National Global Tourism Holographic Information Service System"; In September last year, an open platform for smart scenic spots was released for national scenic spots. At present, it has joined many well-known scenic spots such as Wuzhen, West Lake, Sanfangqixiang and Guangzhou Changlong Happy World to create a boutique wisdom scenic spot, providing tourists with all-round and three-dimensional tourism services such as pre-trip decision-making and in-trip service. The mode of xx one-click smart tour has been recognized by many scenic spots. For example, if you search for "West Lake" in Gaudry, you can see "One-click Smart Tour of Hangzhou West Lake". The map of ink painting is more three-dimensional, and there are many tour guides before, during and after the trip, so you can completely lose the paper tour guide. In Guangzhou Chimelong Happy World, you can even check the waiting time of tour equipment in real time, which paper tour guides can't do.

It is said that Gaode Map attaches great importance to this product upgrade and has been preparing for a long time. Conceptual design began in mid-May last year, and development of 5438+00 began in June. In March and June of this year, 10 released a gray-scale beta, and then updated it repeatedly before finally meeting users. Very thoughtful.

At present, the share of Gaode map in the domestic market is also the first. With this upgrade, the future should go further.

In this regard, there are two voices around the value brother-supportive: Gao De's revision is too awesome and too comfortable to use. There are also a few people who say that they are suddenly unaccustomed. However, from the trend, the revision of Gaode, from a navigation tool to a national travel platform, is very thoughtful.

First of all, Gaode Map is already the first in the industry. According to the data of QuestMobile, an authoritative data platform in China, the monthly active users of Gaode Map have exceeded 400 million, and the peak value of daily active users has reached1.1.500 million. It is not only the only travel App with over 100 million yuan in DAU, but also one of the top ten super applications in China. Its services include map information service, driving navigation, travel enjoyment, smart public transportation, smart scenic spots, cycling, hiking, long-distance travel and other very comprehensive and professional mobile travel services. As long as you travel, you can use Gaode, which is exactly the same as Gaode's latest slogan "Go ahead, use Gaode". If every revision is made on the original basis, it will not satisfy so many demands. This revision is drastic and completely based on the position of an industry-first national travel platform. Now this plate is very imaginative.

Secondly, the innovative business of Gaode Map now urges Gaode Map app to continuously meet the needs of innovation, such as Gaode taxi business, such as scenic spot business. Initially, the entrance of these two innovative businesses was just a button in the upper right corner of Gaode Map app. Now, the new height map can customize its own homepage.

Finally, this modification is actually really cool. Someone has analyzed it from the perspective of interactive design: the biggest adjustment of Gaode's revision is the architecture, redesign of classification, and many subdivided functions are grouped into one module. I made a guide map, which is more convenient to understand.

Generally speaking, this iteration of Gaode Map is quite successful, which makes the existence of these functions more reasonable and easier to get attention. The second-level and third-level menus have hardly changed much, which will make users who are used to the old App more acceptable. In any case, reconstructing the user habits that have been formed before is a very bold thing and needs to be cautious.

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