The social benefits generated by high-quality tour guide services are mainly reflected in helping ()

The social benefits generated by high-quality tour guide services are mainly reflected in helping to improve the image and reputation of tourist destinations, promoting cultural exchanges between different countries and regions, increasing the employment of more people, and enhancing the cultural exchanges between different countries. and understanding among the people of the region.

High-quality tour guide services can also provide the following functions:

1. Improve travel experience: Tour guides can provide tourists with professional travel guidance and suggestions, making travel more fulfilling, interesting and safe and convenience.

2. Promote cultural exchanges: Tour guides can introduce local history, culture, customs and other information to tourists, enhance tourists’ understanding and understanding of local culture, and promote exchanges between different cultures.

3. Maintain tourism order: Tour guides can supervise the behavior of tourists, guide tourists to abide by local laws, regulations and social habits, and maintain tourism order.

4. Promote the development of tourism economy: High-quality tour guide services can improve tourists' satisfaction with the destination, increase tourists' return rate and word-of-mouth publicity, and help promote the development of the local tourism economy.

5. Increase travel safety: Tour guides can provide safety tips and emergency measures during the travel process to minimize travel risks and safety accidents.

Nature of tour guide service

Service: Tour guide service, like other service jobs in the tertiary industry, is non-productive labor and is a kind of labor activity through the provision of certain services, such as Translation, tour guide explanation, etc. to meet tourists’ needs for sightseeing, aesthetics and safe and comfortable travel. However, tourism services are different from ordinary and simple skilled services, but a complex, highly intelligent and highly skilled service work, and therefore are high-level services.

Cultural: Tour guide service is an important channel for spreading culture. Tour guides promote Sino-Kazakhstan civilization to tourists from all over the world and of all nationalities, and provide tourists with knowledge, fun and beauty through guidance and vivid and exciting explanations. At the same time, it also absorbs the cultures of various countries and ethnic groups, and spreads foreign cultures intentionally or unintentionally.

Therefore, tour guide service plays the role of communicating and spreading spiritual civilization, creating spiritual wealth for mankind, and directly or indirectly plays the role of spreading the traditional culture and modern civilization of a country (region) and nation.

The traditional culture, customs, and taboos of various countries and regions around the world are different, and tourists’ thinking styles, values, and ideologies are very different. Tour guides must adapt to various cultural differences. Even working in the collision of cultures of various ethnic groups and regions, tour guides are required to work hard to understand the differences between Chinese and foreign cultures and strive to successfully complete the important task of spreading culture.

Sociality: Tourism activities are a social phenomenon that play an important role in promoting the construction of social material civilization and spiritual civilization. Tour guides receive guests from all over the world and tourists from all over the world, and promote this large-scale social activity. Therefore, the work performed by tour guides is itself a social profession, and for most tour guides, it is a means of making a living.

Economy: Tour guides create special use value and obtain remuneration by providing tour guide services to tourists; tourism operators satisfy the legitimate requirements of tourists through tour guide services, so that the consumption value of tourism products can finally be achieved In order to achieve profits, the country promotes goods and promotes scientific and technological exchanges through the efforts of tour guides, thereby generating foreign exchange, withdrawing currency, accumulating construction funds, and developing the economy.