15. Tools｜How to use tools to attract followers, increase followers, and explode followers?

Hello everyone, I am Banxia, ??welcome to continue watching my series of courses on how to operate a community.

Today we are talking about tools, and what we recommend to you is the practical tool for attracting fans and increasing fans through social marketing.

Fans are an important part of traffic, your potential customers, and those people we often hope to pass by and not miss.

So what to do with traditional physical stores?

At most they have big speakers, distribute advertising paper, and rent billboards. How do contemporary e-commerce brands attract fans? Taking up the front page headlines, celebrities spread the influence.

So, since we are talking about traffic, I would like to ask you, what is your purpose of using traffic?

For example, when we make money online, we need traffic, and we sell traffic. The purpose is to deceive people and cut leeks; the purpose of Internet companies in seeking traffic is to accumulate data and harvest investors; the purpose of self-media seeking traffic is to sell Goods, in the end, we still make money...

So, basically all our businesses in terms of commercial interests require traffic, and the ultimate goal is to make money.

Then we will find that all attracting fans and increasing fans must use tools. There are no sharp tools or tools, it is all about talking on paper.

Confucius said that if a worker wants to do his job well, he must first sharpen his tools. This is an ancient saying that is also true and practical.

Think about it, do doctors need tools to treat diseases? Do you need tools for car repair? Does a monk need tools to meditate and chant sutras? Even if you are good at playing online games, you still need to buy tools and equipment, right?

Similarly, in the era of Internet+, the tools for doing business are no longer just cigarettes, liquor, and treating guests to dinner! The era of community has arrived, and we must use high technology and new technologies to attract fans and attract traffic.

What tools? Next, I will talk about it. Please listen carefully. I divide the tools into three categories.

Category 1, primary tools, which are free tools.

For those who can’t remember, you can take a small notebook and write it down.

The first recommended simplified media website.

Simple Jane, the matchmaker of the media. JianMedia is a third-party new media website platform. What’s so good about this tool? They are bound to 18 mass self-media platforms, including official accounts, Toutiao, Baijia accounts, Sina Weibo, Penguin accounts, Sohu accounts, Phoenix accounts, etc.

You can go directly to the Jian Media website to write your article. The prerequisite for editing is to register these 18 platforms and associate them all with Jian Media. Click to publish the 18 platforms and it will be published on the 18 platforms. The platform publishes your articles at the same time. While others are still clicking to publish one by one, you can solve it in one second.

In this era where speed is the key, efficiency is always the most important. Only by winning the first place can you become a leader in your own vertical field.

In addition to text and picture platforms, there are also audio, short video, and self-media platforms that are more popular and popular nowadays.

For example, Ximalaya FM, Douyin, and Youku make use of these self-media tools. Think about it, hundreds of millions of people are using it, and it is a free platform. Isn’t it a tool for you to attract fans and attract traffic?

The second type of ultimate tool refers to high technology. Of course, I also call it black technology.

The most direct ones are marketing mobile phones and marketing software. Mobile phones come with software to attract fans and explode fans. There are not many marketing mobile phones these days, and they don’t even say that they are engaged in Internet marketing. As for what marketing mobile phones are, I don’t want to say more, you can check it yourself. I have used several models. If you need it, you can chat privately and recommend it individually

Here, I won’t waste everyone’s time to explain the instructions for use. The third category of advanced Where are the advanced tools? What benefits does it bring to you?

I can tell you clearly that there are two most important business benefits. First, it saves time. You don’t need to edit, publish, plan, and layout every day, and waste time and effort to get traffic. Attracting fans will give you more time to operate, manage and serve customers.

Secondly, saving money, whether you are a self-media platform or a black technology software, has become the world of Internet tools.

For example, if you want to get more and faster exposure in front of Ximalaya’s 500 million users, the cost is expected to be at least 6 figures. Therefore, entry-level and intermediate tools are still very expensive.

What are the third category, advanced tools? Communities

Communities can achieve low cost and high traffic. Let’s take the community space station as an example. We are not 100 people helping you to get traffic, but our thousands of cities and thousands of stations. Each station Traffic is all in the hands of the manager. If you are a webmaster in Suzhou and specializes in specialties, then I will give you dozens or hundreds of travel groups with 500 people. May I ask, do you still have to worry about selling your specialties?

So if you think about it, do real business giants do their own research and development and promotion? Real masters have a variety of weapons behind them.

So today, let’s talk about the community in detail and how to attract traffic through the community.

As for attracting traffic through the community, I will summarize here mainly two methods.

Method 1: Cast a wide net and find traffic

The first method is applicable when the number of people in your personal account is less than 1,000.

Because we generally do marketing, online earning, e-commerce, and micro-business, we usually have several WeChat accounts operating, right?

So what should we do when we have no fans and no traffic? Just keep joining the group.

But you must find a group related to your industry, whether it is paid or free. In the early stage, it is recommended to start the free group when there is no traffic base on your personal account. Later, when there are about 1,000 people, Then go to the accurate paid group.

For this, you need to cast a wide net, that is, take the initiative to find traffic and groups, and then add people, or even crazy fans.

Method 2: Throwing bait to attract traffic

This method is aimed at the later stage. When your personal account reaches about 1,000 people, you can start to enter precise paid social networks. Group, this matches your own energy and your own financial status.

If you are just starting out and do not have a certain financial foundation, but you still want to find accurate traffic, it is recommended to start with a paid group with less than 100 yuan.

When you have a sufficient energy base, you can certainly join a precise paying group worth more than a thousand yuan or even more than ten thousand yuan.

Of course, different community thresholds mean different network resources in the community, different human dimensions, different thoughts, and different frequencies.

How to conduct traffic design steps for communities?

I have summarized four major steps:

First, tap the traffic pool,

Second, enter the traffic pool,

Third Three, conversion flow pool,

Fourth, fission flow pool.

As for the specific operational steps, I won’t talk about them today. If there is a chance, I will start them one by one in the later courses.

Obviously, the highest state is to have no sword in your hand but a sword in your heart, and use others to segment your customers.

Of course, you can also directly become a webmaster and directly have fans, traffic, and various tools prepared by the social space station for you. We provide black technology directly, and of course we will also teach you how to automate traffic. The entire layout of the system.

Okay, to sum it up, today I recommend several tools for attracting fans and platforms for increasing fans. They are available for beginners, intermediate, and advanced. See which one is suitable for you.

We will share today’s course here. If you want to know more about the community content, the operation of popular software, etc., you can privately message me. If you want the 52nd course, you can privately reply to the 52nd course. See you tomorrow.