The auto market bottomed out in March? When will the auto market return to normal when the policy keeps increasing?

In April, although the epidemic situation is not far away, you can still see people wearing masks and spreading epidemic prevention propaganda everywhere when you go out, but life goes on and everyone gradually returns to the original track.

However, the social economy is far from recovery. Various policies to stimulate the economy have been introduced in various places, and consumer vouchers have been widely distributed to let citizens go out to spend, but the current situation that consumption is still in the doldrums has not changed.

The automobile industry is also at a low ebb.

It gradually recovered in March, but it was still halved.

According to the statistics of Passenger Car Federation, the national production and sales of passenger cars in February were 208,000 and 250,000 respectively, down 8 1.2% and 78.8% year-on-year. In March, the national production and sales of passenger cars were 980,000 and10.04 million respectively, down by 5 1.2% and 40.4% year-on-year. The dream of production and marketing returned to 2005 overnight.

And McKinsey and IHS? In the latest report, Markit two organizations gave the annual sales volume of China automobile market decreased by 65,438+05% and 65,438+00% respectively in 2020. Although it is better than the global auto market and even better than the European and American markets, it is still not optimistic.

However, the good news is that China's automobile industry has now reached more than 90%. Since March, the auto market has gradually picked up.

According to the data from the Federation, the retail sales decreased by 6 1% in the last week of February, 50% in the first week of March, 44% in the second week, 40% in the third week, and the recovery speed continued to accelerate in the fourth week, with an average daily retail sales of 53,900 vehicles, a year-on-year growth rate of 24%. The recovery of 4S stores and passenger flow has reached 665,438+0%, and the automobile market has shown steady improvement.

However, because the school has not yet started, and tourism has not been fully opened, the market demand is still at a low point. Moreover, the tertiary industry is greatly affected by the epidemic this year, and it is obvious that a large number of consumers will cancel their car purchase plans.

As mass consumption, automobiles play an important role in the social and economic recovery after the epidemic. In order to speed up economic recovery, various policies to stimulate automobile consumption have been introduced in various places:

Among them, Guangzhou, as the automobile city of China, has even issued the second round of rescue policy. What effect can be achieved by comprehensively stimulating the market from subsidies and licenses?

Subsidize, release the number and lower the threshold, Guangzhou will spare no effort to save the market.

As the largest automobile producer, the automobile industry undoubtedly plays an important role in the economy of Guangdong Province. Therefore, as early as February, Foshan and Guangzhou introduced car purchase subsidies respectively.

A few days ago, Guangzhou once again injected a shot in the arm into the automobile industry. "Several Measures to Promote Automobile Production and Consumption in Guangzhou" (hereinafter referred to as "Measures") was promulgated, and a series of preferential policies were promulgated again, adding more on the basis of the original car purchase subsidy. At the same time, auto companies in Guangzhou are encouraged to subsidize consumers to participate in license plate bidding.

Under the multiple preferential policies of the government and manufacturers, this year may become the most cost-effective opportunity to buy a car in recent years.

1

Welfare 1: the maximum subsidy for car purchase 1 10,000 yuan.

Previously, Guangzhou has introduced a comprehensive subsidy of 1 10,000 yuan for the purchase of new energy vehicles, and a subsidy of 3,000 yuan for the replacement purchase of the "National Six" new car. On this basis, we will increase the replacement subsidy for non-plug-in hybrid energy-saving vehicles, such as Lei Ling, Accord and other HEV models. Consumers who purchase energy-saving vehicles through replacement will enjoy a subsidy of 6,000 yuan.

2

Welfare 2: increase the license plate index and relax the conditions of lottery.

As a restricted city, Guangzhou is easy to buy a car and difficult to shake the number. Although the monthly bidding license plate can be obtained directly, the price is obviously beyond the psychological price of many people.

Therefore, the "Measures" stipulate that no less than 1000 bidding indicators for small and medium-sized buses will be allocated every month this year, and at the same time, the conditions for non-Guangzhou residents to participate in the bidding will be relaxed and the medical insurance audit requirements will be cancelled. In March this year, the bidding index was only 4024, which was equivalent to more than doubling on this basis.

three

Welfare III: Encourage manufacturers to subsidize consumers to participate in license plate bidding.

Guangzhou encourages car companies to subsidize and support consumers to participate in the incremental index bidding of small and medium-sized buses in Guangzhou. If the bidding cost of car enterprises subsidizing consumers reaches 1 1,000 yuan per car, the municipal finance will give the vehicle manufacturer a reward of 5,000 yuan per car accordingly.

GAC Chuanqi responded to this at the first time, and eligible consumers can enjoy the government's licensing and replacement subsidy of up to10.3 million yuan. According to the average price in March 18495 yuan, then the owner only needs to pay 5400 yuan more to get the license plate, which is believed to be good news for the citizens who have not shaken the number for a long time.

four

Welfare IV: Increase scrapping subsidies.

At the same time, Guangzhou encourages speeding up the elimination of old cars and increasing subsidies for early scrapping of old cars. As long as it is scrapped one year or more in advance 1, the gasoline vehicles registered in Guangzhou since July 2000 will be subsidized by Lei Ling, Accord and other energy-saving vehicles and pure trams in Guangzhou automobile sales enterprises according to different standards, up to 23,000 yuan.

At the same time, Guangdong Province restarted the policy of automobile going to the countryside again, stimulated the potential of rural physical consumption, launched a special action of automobile going to the countryside, and encouraged rural residents to buy cars by means of profit-making by enterprises and government subsidies, so as to better meet the growing needs of rural residents for a better life.

In addition to these policies to promote individual car purchase, policy support has also been given to operating cars and unit cars.

Guangzhou will increase the quota of 5,000 taxis and online car-operating vehicles at one time, and give a comprehensive subsidy of 1 10,000 yuan to each car that taxis buy pure electric vehicles.

Moreover, Guangzhou has relaxed the conditions for enterprises to apply for participating in the lottery and bidding of incremental indicators, and reduced the criteria for determining the investment quota and the total number of application codes in related industries and information fields and commercial fields from 50 million yuan and 300 million yuan to 30 million yuan and 654.38+0 billion yuan.

Compared with Guangzhou Automobile Company's normal production and sales level, it will play a positive role in promoting automobile consumption in three aspects: individual car purchase, vehicle operation and unit car purchase.

abstract

As an independent consumer industry, promoting commodities to get on the right track is an important part of restoring the current depressed social economy. Although only Guangzhou and other parts of the country vigorously carry out subsidies to stimulate automobile consumption, the influence on national automobile enterprises may not be strong, but I believe that with the follow-up of policies across the country, automobile enterprises can be effectively helped to restart in this difficult year of 2020.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.