Industry Discussion: How Pizhou innovates the scenic spot management system

The necessity of reforming and innovating the current management system of scenic spots 1. The need to adapt to the development and changes of the tourism industry. In recent years, the hardware facilities, operation and management level, reception capacity and ability to participate in market competition of many tourist attractions in Pizhou have become obvious. Lagging behind other similar cities, Pizhou's tourism industry cannot form a strong synergy both internally and externally. It can form a heavy punch and generate huge energy in market competition. The town government where the Pizhou scenic spot is located and the scenic spot management committee have no control over the management rights of the scenic spot. The unclear tourism management system is an important reason for its lagging development. Pizhou's tourism industry urgently needs to establish a unified, efficient, market-oriented and scientific management operation system that adapts to the development of tourism economy. 2. The need to accelerate self-development. The fundamental purpose of vigorously developing tourism across the country is to continuously improve people's living standards through the development of tourism, while achieving tremendous economic development and promoting great progress in various local social undertakings. . At present, Pizhou is still in the initial stage of tourism economic development with large investment and low output. Profound social changes and fierce market competition require tourist attractions to increase investment while also paying more attention to capital accumulation and improvement of economic benefits to achieve their own rolling development. Pizhou's current management system of "no distinction between political affairs and enterprises" deviates from the basic laws of the socialist market economy and cannot produce huge economic benefits. In a certain sense, although some scenic spots have ticket revenue, their input and output are extremely disproportionate, which seriously hinders the sustainable development of the tourism industry. Only by truly discovering the huge economic benefits that tourist attraction resources can bring and effectively promoting the enterprise and industrialization reform of scenic spots can we invigorate the economy and improve efficiency, and the government can reduce its burden and increase revenue. 3. The need to build high-quality tourism products. Pizhou put forward the ambitious goal of a strong tourism city as early as two years ago, and proposed to work hard to build Pizhou into a first-class and nationally renowned tourist destination in the province and a "strong tourism city" in northern Jiangsu. To achieve this goal, efforts need to be made in two aspects, one is in urban areas and the other is in scenic spots. The quality construction of scenic spots includes all aspects, such as the formulation and implementation of master plans, and the protection and development of resources. If the scenic spot management system is not straightened out and there are multiple management entities, it will be difficult to formulate a comprehensive master plan. Even if it is formulated and implemented driven by respective interests, there will be deviations. At the same time, if the scenic spot management system is not sound, the organization is not unified, and the institutional settings are unreasonable, it will inevitably lead to management chaos, departments arguing with each other, irresponsible work, ignoring those who should be in charge, and failing to manage those who want to, and some " "Destructive construction and constructive destruction" are inevitable, the scenic resources will be destroyed, and the goal of high-quality tourism cannot be achieved at all. Recommendations for reforming and innovating the scenic spot management system 1. Overall goals The overall goals are: to establish an administrative management system that is streamlined and unified, with efficient management, coordinated operations, and standardized behavior that adapts to the requirements of tourism development and world natural heritage protection; to establish "clear property rights, rights and responsibilities" "Clear, separation of government and enterprise, and scientific management" tourism operating enterprises, and gradually establish a tourism company that integrates the six elements of food, accommodation, transportation, travel, shopping, and entertainment, making Pizhou tourist attractions a tourist boutique with first-class management and first-class benefits. 2. Basic principles: First, the principle of unity of management entities. This is the key to reform and innovation. Pizhou tourist attractions can only have one management entity with tourism administration. The second is the principle of separation of politics, affairs and enterprises. The ownership, management rights, operation rights and development rights of scenic spots are separated. The government is no longer directly involved in the operation and management of scenic spots, and enterprises fully implement market-oriented operations. 3. Several models: Establish a unified scenic area management committee for tourist attractions and enjoy independent financial power. The management committee can set up offices, planning and protection offices, reception offices, security offices, planning and financial offices, marketing planning offices, law enforcement offices, ticketing offices, garden maintenance offices and other departments. The main responsibilities are unified planning, management, protection, law enforcement, security, marketing planning, garden maintenance and major receptions for tourist attractions. The administrative area of ??Aishan Jiulong Scenic Area will be adjusted on a trial basis first. The Pizhou Tiefu Town Government will no longer directly manage Aishan Jiulong Scenic Area, but will only manage the natural villages outside the scenic area. Under the premise that conditions are mature, some natural villages around Aishan Jiulong Scenic Area will be All are brought under the jurisdiction of the Aishan Jiulong Scenic Area Management Committee, which is conducive to the scientific and sustainable development of the scenic area. In accordance with the principle of separation of government, affairs and enterprises, while establishing the Aishan Jiulong Scenic Area Management Committee, the Aishan Tourism Development Co., Ltd. was established. Through asset reorganization, revitalizing state-owned assets, and optimizing capital structure, a leading state-owned tourism enterprise relying on the scenic resources of tourist attractions has been established and operated in accordance with the modern enterprise system of "clear property rights, clear rights and responsibilities, separation of government and enterprises, and scientific management" . Aishan Tourism Development Co., Ltd. is directly responsible to the management committee, operates independently, and is responsible for its own profits and losses. In addition to ticket revenue, the management committee can also obtain compensation for the transfer of the project operation rights through the paid transfer of the project operation rights to Aishan Tourism Development Co., Ltd. in accordance with the agreement or in proportion to the operating income. Aishan Tourism Development Co., Ltd. can set up several subsidiaries according to actual needs, such as scenic travel agencies, entertainment performance companies, marketing companies, planning companies, etc., to uniformly operate all tourism reception businesses in the scenic spots. In short, reform and innovation are the intrinsic driving force for the development of things and the main theme of social development. However, the reform of the tourism system, which affects the whole body, must be done with great caution and careful consideration, and no random attempts are allowed.

(Hu Guangchao, Pizhou City Tourism and Garden Bureau, Jiangsu Province)