On how to break through the bottleneck of rural tourism

Rural tourism is a sharp weapon to help farmers get rid of poverty and become rich. However, behind the popularity, the lack of extensive development models such as planning and rushing to the beach also makes the industry face the homogenization problem of thousands of villages.

Forward-looking Industry Research Institute believes that, first of all, tourism planning needs a breakthrough. First, the development of rural tourism must adhere to the planning first, not blindly copy development! Second, it is necessary to systematically plan and integrate development, adhere to the principle of "contiguous gathering, holding a group together and common development", and avoid going it alone! Third, we must adhere to the principle of "culture first, creative integration, market orientation and professional operation". Cultural excavation is the first, and we cannot travel without culture; Creativity is the icing on the cake, the market can grasp the development direction of products, and the profession escorts the management.

Second, we need to strengthen resource protection. With the modernization process and the rapid development of tourism, it will increase the tourism carrying capacity in rural areas, increase the pollution of domestic garbage to the environment, destroy the ecological balance, seriously affect the tourism landscape and lose the unique attraction of tourism resources. Tourism development must be combined with ecological protection and national folk culture inheritance.

Third, the financing path needs to be cracked. Rural tourism is a hot spot of tourism development in the future. At present, it mainly depends on the national poverty alleviation policy, or the development of rural tourism is a free ride to help the poor, but this is not the time for long-term development. Therefore, the future capital investment is the fundamental driving force for the sustainable development of rural tourism, but rural resources generally do not have absolute advantages, capital is cautious, and the financing path is blocked! Therefore, solving the financing problem is the key to promote the sustainable development of rural tourism.