Switzerland is called the roof of Europe. Tourism is one of the three pillar industries in Switzerland with a history of more than 200 years. At present, the annual income of tourism is not in the top

Switzerland is called the roof of Europe. Tourism is one of the three pillar industries in Switzerland with a history of more than 200 years. At present, the annual income of tourism is not in the top ten in the world. Switzerland is known as one of the three pillar industries in Switzerland, and tourism has a history of more than 200 years. At present, the annual income of tourism is not in the top ten in the world.

Enlightenment from the pillar position of Swiss tourism

-The second part is the experience of studying and inspecting Europe.

From June 65438+2 to July 1 day, 2009, the research team of Hainan International Tourism Island, a sub-project of Sino-Swiss cooperative management training project, led by Yao Chen, deputy director of the Provincial Tourism Commission, completed a 18-day visit to Switzerland, Italy and Spain. During this period, the study tour in Switzerland lasted as long as 10 days.

First, the contribution rate of tourism to economic development.

Switzerland, known as the "roof of Europe", is the "mountain country" of Central Europe. The mountainous area accounts for 60% of the total land area, and the land area is only over 40,000 square kilometers. However, there are many lakes, beautiful scenery and pleasant climate, and it is known as the "country of gardens". 191920s, the British came to climb the Alps, and Switzerland had tourism since then. Nowadays, tourism has become the third pillar industry in Switzerland after machinery and chemical industry. With a population of just over 7 million, Switzerland receives more than 40% of the national population every year, ranking 12 in the world in terms of foreign exchange earned by tourism.

In 2006, according to the data released by the Swiss Federal Statistical Office, in the past 10 years, the number of foreign tourists visiting Switzerland exceeded120,000, almost twice the population of Switzerland, and the average annual direct tourism income exceeded11500 million Swiss francs, ranking/kloc-0 in the world's largest tourist country. If the income of tourism-related industries is included, the number of foreign tourists exceeded13.52 million in 2007, and the domestic tourism revenue alone reached14.6 billion, with the total tourism revenue accounting for 6.2% of GDP. In the face of the severe financial crisis in 2008, Swiss tourism still created a record of foreign tourists who have never been welcomed since the founding of the Swiss Confederation.

Hainan was founded in 1988. In the past 20 years, tourism has made rapid progress, and the contribution rate of tourism revenue to the province's GDP is about 14%. In 2005, Hainan's tourism revenue exceeded 1 1 billion yuan, of which Sanya's tourism revenue exceeded 700 million yuan, up 52. 19% year-on-year. Haikou's tourism revenue was 220 million yuan, a year-on-year increase of 17%. In 2006, tourism income reached 654.38+02.357 billion yuan, up 7.9% year-on-year, of which foreign exchange income from tourism was 229 million dollars, up 73.86% year-on-year. In 2007, Hainan received 6.5438+0845 million overnight visitors from home and abroad, up 23.6 times year-on-year, including 753. 100 visitors from abroad, up 3.4 times. Tourism revenue reached 1.7 1.37 million yuan, an increase of 1.49. 3 times, of which international tourism revenue was $302 million, an increase of 26.2 times.

Hainan's land area and population are equivalent to Switzerland's, and its ecological environment is unique, but it is also very fragile. Although the number and income of tourists in Hainan are increasing year by year, and the proportion of tourism income in GDP is high, it is not the same as that in Switzerland. First, Switzerland's tourism industry has achieved internationalization, which has promoted the growth of tourism foreign exchange income, thus promoting the sound development of its economy. Second, the foundation of Swiss tourism is good ecological environment protection, which has sufficient development potential and sustainable tourism development, thus promoting the sustainable development of the economy. Thirdly, tourism has become a national development consciousness in Switzerland. The development of tourism is related to the life of every citizen and has risen to a high quality level. To see the contribution of tourism to the economy, we should not only look at the statistical data of tourism, but more importantly, look at the connotation behind the data and see whether tourism promotes economic development in a sustainable, benign and high-quality way.

Hainan tourism can't travel for the sake of tourism, but should jump out of tourism and become the province's economy. This is the real meaning of tourism, and the status of tourism as a pillar industry can be revealed. Tourism is a comprehensive industry, and its advantages and leading position should be reflected. Hainan has traveled for so many years, but it has not really realized the deep meaning of tourism. For Hainan, the pulling effect of tourism is very important, and the radiation benefit of tourism can never be ignored. The construction of an international tourist island should focus on the planning of tourism from the perspective of developing the province's economy, and should not be limited to the planning of scenic spots, scenic spots and landscapes. The planning of tourist island is actually the planning of the development of tourism economy in the whole province, which should be long-term, sustainable, benign and of high quality.

Second, the contribution rate of tourism to society.

There are more than 5,000 tourist hotels in Switzerland, and tourism professionals account for more than 6% of the total employment in China. One in every 65,438+02 people makes a living from tourism. Tourism not only brings rich income to Switzerland, but also makes people get huge benefits from it, and the quality of life is constantly improving.

The social value created by the development of an industry is more significant than the economic value to some extent. The pillar position of tourism should not only pay attention to the contribution of tourism to economy, but also to society, depending on how many social jobs and social needs tourism has met, what kind of promotion it has on people's lives, whether it has improved people's living standards, narrowed the gap between the rich and the poor, and promoted the balance of social income distribution, and so on.

Third, the extension of tourism connotation.

Promoting the development of Switzerland is the duty and purpose of Swiss tourism. Switzerland has been committed to the rational and effective development and utilization of limited resources, constantly extending and expanding the connotation of tourism, and gradually developing into a highly developed tourism power in the world. First of all, MICE tourism has become a wonderful flower. In 2005 alone, the direct and indirect tourism income of Geneva, a famous exhibition city, reached 654.38+08 billion Swiss francs. Davos, a small town, organically combines the advantages of its European ski resorts with the annual World Economic Forum, achieving "fame and fortune" and gratifying tourism income. The second is the rise of forestry tourism. Switzerland makes full use of its reputation as a "garden country" to develop forest tourism. In 2004 alone, the annual income of forestry tourism reached $2.4 billion, higher than that of watch export industry. The third is to develop agricultural tourism. Like Spain, Germany, the Netherlands and other European countries, Switzerland attaches great importance to agricultural tourism. In 2004, according to the statistics of the World Tourism Organization, agricultural tourism revenue accounted for about 10% of the total annual tourism revenue of European countries such as Switzerland. The fourth is to develop business tourism. Switzerland promotes tourism by combining business and sightseeing. In 2000 alone, Swiss tourism and business tourism revenue accounted for 6% of GDP.

In 2006, if the contribution rate of forest tourism to Hainan's total tourism output value (including natural forests, economic forests, scenic forests and other tourism integrated with forests, such as rafting, hot springs, waterfalls, etc. ) is 30%, the forest-related tourism income in Hainan is 2,865,438 million yuan. However, Hainan's agricultural tourism and exhibition tourism have just started.

The extension of tourism connotation should not be simply understood as creating different tourism products. Its significance lies in tapping the development potential of other industries and expanding the development space of other industries. At the same time, it extends the tentacles of tourism and broadens the development direction of tourism. Through this two-way interactive development, we will continue to promote the development of all walks of life and even the entire national economy.

Fourth, expand the radiation benefits of tourism.

Switzerland's chocolate, clocks and sabers are world-famous and must-buy gifts for tourists visiting Switzerland. The development of Swiss tourism has also promoted the development of these industries. In 2008, despite the deterioration of the world economic situation, the production and sales of chocolate were not affected. In 2008, the sales of 8 chocolate manufacturers in Switzerland/kloc-0 reached a new high for the fifth consecutive year, reaching1850,000 tons, and their income reached1800 million Swiss francs, with an average annual growth rate of 9.3%. In 2008, the income of Swiss watch manufacturing industry reached 654.38+0.6 billion Swiss francs. Victorinox, the largest manufacturer of Swiss army knives, has 65,438+0,700 employees worldwide and an annual income of about 500 million Swiss francs.

The development of Swiss tourism has spread to related industries, forming a good industrial chain and industrial cluster, fully embodying the comprehensive benefits of tourism and promoting the benign development of tourism. However, there are still many shortcomings in Hainan's development in this regard. The formation of tourism industry chain and industrial cluster is a gradual process, which cannot be achieved overnight. Long-term planning should be carried out and scientific and effective management should be emphasized.

To sum up, no matter from which level, it reflects the interpretation of the pillar position of tourism, and they are interrelated. The ultimate goal of building an international tourist island should be to promote Hainan's economic and social development in an all-round way through the pillar role of tourism, so that tourism can really grow into a high-quality growth point to promote Hainan's sustainable economic and social development. Planning and institutional mechanisms should focus on this goal and make unremitting efforts to achieve it.

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