What will happen to the tourism market during the Spring Festival holiday?

The tourism market will be very good during the Spring Festival.

The Spring Festival is the first public holiday after the implementation of the COVID-19 "Category B and B Control" policy. The backlog of travel needs such as visiting relatives and friends, traveling for the New Year, folk experiences, avoiding cold and ice and snow due to the epidemic are concentrated. Indicators such as travel scale, consumption structure, service quality and market entities' sense of gain are like the warm sunshine shining over the land of tourism, laying the market foundation for the tourism economy to "open at a high level, grow steadily, and continue to pick up" throughout the year.

During the holidays, the average travel distance of tourists was 206.9 kilometers, a year-on-year increase of 57.0%, returning to 76% of normal years; the average destination recreational radius was 11.2 kilometers, a year-on-year increase of 34.4%, a significant increase compared with the New Year's Day holiday , returning to 75% of normal years. Among the tourists received by various places, tourists from outside the province accounted for 29.3%, and tourists from other cities accounted for 36.9%.

The reason why the tourism market is relatively good

The Spring Festival will be the best, most prosperous and highest-level Spring Festival for the tourism market to recover in the past three years. Since the peak period of the first wave of infection has passed, the willingness to consume will be further enhanced. Many people will choose to go out for fun during this free time to satisfy the travel gap in the past three years.

Due to the substantial relaxation of epidemic policies, the demand for visiting relatives and friends during the Spring Festival has also been intensively released. Coupled with the ice and snow weather in the northern region, the southern region is full of gentleness, purity and other characteristics. Therefore, many people choose to go south to escape the cold in their free time.