What principles should be followed in the market analysis of tourism planning?

What principles should be followed in the market analysis of tourism planning? The research of He Shan Shui Yi Planning and Design Institute and the market analysis of tourism planning should follow three principles.

1. The principle of combining qualitative and quantitative. According to the objective, scientific and fair principles and the characteristics of the research object, the data required for the project can be obtained through government statistical websites, relevant tourism bureaus, the Internet, field research, questionnaires, interviews and other forms. And linear regression model, nonlinear regression model, ARMA model, dynamic time series model, PanelData model and other quantitative analysis models, which can quantitatively analyze the data and calculate and predict the key parts of the research. Get the results supported by scientific arguments. On this basis, in order to get more effective conclusions, we can combine our own experience and perceptual knowledge to conduct qualitative research on the results, so as to combine qualitative and quantitative research to avoid unscientific nature brought by single qualitative and theoretical nature brought by single quantitative research.

2. Demand-oriented principle. While realizing the supply of tourism products, through analyzing the demand of the tourism market, the docking between the market and tourism products can be realized. Market demand is the premise and orientation of market positioning. Through the analysis of a series of market demand factors such as tourists' purchasing preference and travel characteristics, we can clearly draw the market demand orientation of the research object, and then connect with tourism products. Without demand, there is no market, and there is no blind market demand. Taking the overall planning of Weifang city marketing of Dingfeng Yezhi Group as an example, this paper analyzes the market demand of major international and domestic tourism markets based on the principle of demand orientation in the planning, and realizes the ultimate goal of differentiated supply of products and diversified choices of tourists through the docking of multi-level and multi-grade tourism products with market demand.

3. The principle of product marketization. Marketization evaluation of tourism products is an inevitable choice after the upgrading of tourism product planning. By adding market value and market competitiveness to the evaluation system of tourism products, we can choose the representative products or types of tourism development, make clear the focus of tourism development and the market competitiveness of tourism products in a certain region, and accurately point to the positioning direction of tourism market. The shaping of tourism products in tourism planning is not only the listing and imagination of tourism projects, but also a down-to-earth understanding of the demand characteristics and product supply of the target market. The market with strong competitiveness and lack of substitute products gives priority to docking, and the market with low competitiveness and lack of substitute products decisively changes its strategy.