Why did Grandma Wu Guoping dare to build Super B&B with 60 million yuan?

Why did Wu Guoping dare to spend 60 million yuan to build a super homestay? I think there are four reasons:

First, the unique geographical location and resources of Malingjiao ancient village

Malingjiao ancient village itself has a history of 600 years. There is an ancient Ma Zi road in the village, which is an official road. From Malingjiao Village to Zizhou Village in Jiande, it is the main traffic artery leading to Jiande. It is said that it was also a strategic passage in the northwest of Zhejiang during the War of Resistance against Japanese Aggression period. In 2005, the 575-meter-long Maling Tunnel was completed and opened to traffic, and it only takes 5 minutes to get from Malingjiao Village to Jiande Zizhou Village in Linxian County.

There are 0/4 ancient trees/kloc-in Malingjiao village, including Castanopsis eyrei, Castanopsis eyrei, Cyclobalanopsis glauca, Quercus acutissima, Alnus cremastogyne, Phoebe bournei, persimmon and elm. Along the road, there is a 1200 yew tree and a 400-year-old rough leaf tree, which are still full of greenery. On holidays, many foreign tourists come to watch. Especially in summer, Malingjiao Village has become a summer resort. When there are many people, the road in front of the village is full of private cars from other places.

This village has beautiful scenery and pleasant climate. Malingjiao Yemaling Scenic Area is a part of Xianhua Mountain, a national 4A-level scenic spot, and a treasure house of tourism development. There are scenic spots such as Meiren Peak, Hongyanding Forest Park and Maling Ancient Road in the village.

Some tourists feel that Malingjiao ancient village gives people a feeling of paradise. The village is surrounded by mountains, and yellow mud walls, black soil tiles, stone roads and towering trees all give him a brand-new experience.

Before the arrival of Wu Guoping, homestays had been developed here. Maling residence was renovated last year and put into trial operation this year, attracting many tourists. On the National Day, more than 10,000 people crowded into a small village in order to climb the mountain and live in a homestay.

At present, only two ancient buildings, B&B No.7 and the Republic of China Courtyard, have been repaired in the village, and only the Republic of China Building has been opened for trial operation, with a total of five buildings.

The trial-run "Republic of China Building" was built during the Shunzhi period of the Qing Dynasty, then burned down and rebuilt in the Republic of China.

"Everyone is scrambling to live, no room can't help it. Now it is also in trial operation, 300 yuan a room. " The staff of B&B said with a smile, "If it is rebuilt in the future, it will not be this price."

With these foundations, Wu Guoping's confidence naturally increased.

Second, the demonstration effect of Moganshan B&B

There is a Mogan Mountain in Deqing County, which is less than 200 kilometers away from Malingjiao Village. Moganshan B&B is a big hit this year! The New York Times has selected 45 places worth visiting in the world, and Moganshan ranks 18.

Since the beginning of this year, a number of boutique homestays represented by "Naked Heart Valley" have flourished all over the country, which not only attracted a large number of people from Jiangsu, Zhejiang and Shanghai and foreigners to stay, but also went to CCTV, which can be described as fame and fortune. According to statistics, there are 162 homestays in the western mountainous area of Deqing (88 in Moganshan Town and 74 in Fu Tou Township). This year, from 1 to 10, * * received 600,000 tourists, achieving a tourism income of1.70 billion yuan!

Deqing Yang Jiale brand, represented by bare-hearted valley, French mountain residence and Moganshan seclusion, has also become a golden signboard of Deqing tourism and leisure.

Wu Guoping said that the price of his Yemaling characteristic hotel would definitely exceed that of a five-star hotel. Why does he dare to boast so much?

Let's take a look at the price of B&B in Moganshan. Take "French Mountain Residence" as an example: 4,800 yuan-7,500 yuan (+15% service charge)/night/set! The most important thing is that it is full! Do you want to live? You have to wait in line for a month!

With such a close success story, Wu Guoping is naturally full of confidence.

Wu Guoping chose Malingjiao ancient village because Malingjiao is close to Tonglu and located in Fuchun River scenic zone. "I also built a homestay in Tonglu, and I will consider building a series of boutique homestays along the Fuchun River in the future." Wu Guoping has a well-thought-out plan for entering the hotel.

It seems that the host family in Wu Guoping is stupid and determined!

Third, the leisure consumption driven by economy shows a blowout trend.

People can't help asking: Why is farmhouse music so popular?

Very simple, rich!

With money, idle people who are retro, nostalgic and homesick are restless, and all kinds of body and mind just need to explode, such as fleeing the city, breathing fresh air in the fields, experiencing farming activities and tasting the smell of earth.

Just as Chinese people were heading for farmhouses in the fields, Japanese reporters wrote that according to the statistics of China National Tourism Administration, there were 654.38+0.7 billion farmhouses in China. The popularity of private cars has promoted the rapid growth of farmhouse music. In 20 13, the national sales of new cars exceeded 20 million, and the number of private cars exceeded10 million. The residential areas and consumption actions of urban residents have begun to expand from the city center to the suburbs.

Look, the Japanese pointedly pointed out that the popularity of farmhouse music is due to the popularity of private cars, and the popularity of private cars is due to money. Marx said that the economic base determines the superstructure, and it is natural and willful to have money in your pocket. Sea cucumber and squid are not rare, and I am tired of living in the presidential suite. I just want to live in adobe houses, wooden houses and bamboo houses! I just want to eat wild vegetables that pheasants and rabbits shit in the wild!

In the era of personalization, autonomy and liberalization, living a different life from others is awesome, that is, showing off! What do you do at home on weekends? Brush wechat? See Weibo? Spray with people? Pick up girls? The girl didn't get it, but she got it first!

Go to the suburbs! A photo of the butterfly XXOO came, and immediately killed the hard work overtime.

What's more, even if you don't want to be different and out of place, your children are forcing you out! Parent-child travel is also just needed.

At the same time, when sightseeing went out, people began to pay more attention to the depth and quality of leisure tourism, and began to change from sightseeing to holiday-style in-depth experience tourism. Arriving at the destination, staying, counting the stars and listening to the frogs is the life diaosi wants.

Wu Guoping's obsession with the core element of "homestay" can be described as his inner world. If there is strong demand, there will naturally be strong consumption, and naturally there will be various coins that are cramped.

Fourth, every man for himself, Wu Guoping plans to retire.

There are rumors on the Internet that Wu Guoping, the chairman of my grandmother's family, is about to "retire". Whether the rumor is true or not, if it is true, let's see what Wu Guoping, 50, did when he retired.

If Wu Guoping really retires, his "Let's Come", which he has devoted for more than three years, will be his last wild dance before he leaves office.

When talking about "hands-on", Wu Guoping said: "I think catering should be entertaining. I have paid too much' love' to this store, which is the most painstaking effort in my grandmother's series. "

This is Mandarin. In fact, what is the marketing selling point of "Let's do it"?

Look, what we eat here is not pizza and western pastry, but our most common food. A big plate is filled with peanuts, edamame, chicken feet and sweet potatoes, eating pig's feet, leg of lamb and duck neck. We eat with our hands instead of tableware. Pay attention, or eat with your bare hands!

Wu Guoping said: "This is a state of freedom. The purpose of releasing negative energy and pressure in life and work is to bring pleasure to guests, bring happiness and let them return and release. Eating standing, eating with bare hands, eating happily and eating together are all to create happiness, which is in line with the current trend, from privacy to experience. "

Isn't this the positioning of farmhouse music? !

It turns out that Wu Guoping has long been arranging farmhouse music!

From this perspective, it is natural to enter B&B at Malingjiao.

And all this is for one purpose: providing for the elderly.

According to a friend of Wu Guoping, "In his nearly 50 years of life, 20 years were devoted to books, 15 years to state-owned enterprises, and 15 years created the most competitive and fashionable catering empire in China today."

I have worked hard for most of my life. In order to provide for the aged, why not invest in a 60 million homestay? Why do you need so much money, right, Angkor?