What factors gave birth to the era of tourism big data?

1. Rapid development of tourism: With the rapid development of tourism, the scale and types of tourism data are increasing, and more efficient data processing and analysis methods are needed.

2. Scientific and technological progress: With the progress of science and technology, the technology of data collection, storage, processing and analysis has been continuously improved, which provides technical support for the application of tourism big data.

3. Changes in consumer demand: Consumers' demand for tourism products and services is constantly changing, which requires more accurate market analysis and forecast.

4. Policy support: The government has given support and encouragement to the application of tourism big data, which has promoted the arrival of the era of tourism big data.

5. The arrival of the era of tourism big data will provide more accurate and efficient data support for the development of tourism and promote the transformation, upgrading and sustainable development of tourism.