The psychological motivation for people to join tour groups is usually

Save time and money, feel safe, worry-free, don't have to make decisions, have partners and group friends. Generally, people's psychological motivation to join a tour group is to save time and money, feel safe and worry-free, have a companion and group friends, and the tour group is a new choice of travel mode-group buying. Typical is the tour group network. The tour group is committed to recommending high-discount local boutique tourism services to consumers through group buying.