Is it urgent for China's tourism industry to improve its development quality?

Over the past 40 years, China's tourism industry has developed from a blank to the first in the world, becoming a big tourist country. The achievement is not small, but it is only a leader in scale and quantity. At present, it is not a strong tourism country, and its development speed, quantity, quality and benefit are still unbalanced.

In 20 17 years, there were many problems in the quality of tourism service, such as the cleanliness of rooms in five-star hotels, and many well-known high-star brand hotels were exposed that "sheets and pillowcases were not replaced in time", "dishcloths were washed in the toilet" and "cups were brushed with toilet brushes". These things happened in five-star hotels, which made people stunned. One of the reasons is that the external supervision is not enough, the punishment is not enough, and the illegal cost of the hotels involved is too low, which leads to the hotel's excessive pursuit of profit maximization.

Liu Feng, founder of Fengfeng Ye Zhi, said: "In the past year, tourism investment was relatively hot. At first, I thought it was a virtual fire. But last year was different from the past, and tourism investment was really hot. Many investors and developers started to do it, and there were fewer slogans. Therefore, the overall tourism investment momentum was very strong last year. " Looking forward to 20 18, the hot spots predicted by Liu Feng will continue to be sought after. He believes that cross-border innovation projects combined with tourism will become the focus, "such as recreation, sports tourism, outdoor sports, characteristic towns, pastoral complexes, etc." In addition, tourism investment related to rural revitalization will remain the hot spot of tourism investment, and there will be some new progress in the combination of tourism and science and technology. "

20 17 is the first year of the publication and full implementation of the "13th Five-Year Plan" for tourism development, and it is also the year of putting forward a three-step development strategy for building a world tourism power and starting a new journey for tourism development. Combined with the national macroeconomic policy, it is not difficult to see that tourism is closely related to ecological construction, rural revitalization, new urbanization and industrial transformation and upgrading, especially the transformation of development mode and economic restructuring promoted by local governments, which will bring new development opportunities for tourism. According to industry experts, under the new development concept, in 20 18 years, China tourism will continue to be the vane of China's transformation, innovation and development under the new normal.