What is the major of tourism service and management in secondary vocational schools?

Many people are interested in tourism service and management, but they don't know what to study and what the employment prospects are. So today we will introduce it to you in Bian Xiao!

Brief introduction of tourism service and management specialty

Tourism service and management is a new discipline established with the development of China's tourism economy and tourism. In China, although this discipline has only been produced for 20 years, it has become an important discipline department in the discipline system of business administration. According to the statistics of the World Tourism Organization, tourism has become the largest industry in the world, and it is still growing at a double-digit rate every year. In China, in 2003, the fixed assets of China's tourism industry reached 843.9 billion yuan, the annual business income was about 230.8 billion yuan, and about 6,487,400 jobs were created. According to the announcement of the World Tourism Council (WTTC) at the World Congress organized by the World Tourism Organization, the number of tourism employees in China is now the highest in the world, so there is a big gap in the demand for tourism management talents in China.

Enrollment goal

This major recruits junior high school graduates or equivalent.

Training objectives

First, the basic knowledge

1. Master the basic knowledge of tour guide service and grass-roots management of travel agencies.

2. Master the knowledge of law, religion, landscape architecture, history, geography and literature related to tour guides.

3. Master the basic knowledge of tourism professional ethics and common sense of etiquette.

4. Understand the basic knowledge of service and management psychology.

Second, the ability training

1. Knowledge and skills in outreach, planning, secretarial and ticketing of travel agencies.

2. Strong oral English and Chinese and interpersonal communication skills.

3. Have a good sense of service and strong adaptability.

main course

1. Introduction to tourism: the nature, characteristics, significance and function of tourism

2. Etiquette: polite language, polite service, and requirements of each post.

3. Tourism psychology: master the general knowledge of psychology and understand the psychological activities and consumption needs of tourists.

4. Public relations: Learn the most basic communication methods and skills in work and life.

5. Tourism Geography of China: Grasp the scenic spot resources, scenic spot knowledge and tourist routes of famous domestic tourist destinations.

6. History of China: Understand the historical development process, major historical events and major historical figures of China.

7. Oral Chinese skills: master the correct language intonation and master the basic skills of Mandarin and language expression.

8. Tourism policies and regulations

9. China Ethnic Folklore

10. Religious knowledge

1 1. Tourism English

12. Tour guide service

13. Travel agency business

Employment direction

Mainly for travel agencies, tourist attractions, tourist hotels, various exhibition halls, engaged in tour guides, scenic spots, front desk reception and other work.

Vocational certificate:

One: National Tour Guide Qualification Certificate

Two: travel agency manager qualification certificate

Three: Putonghua Grade Certificate

If you have any questions about applying for TVU technical secondary school/technical secondary school/vocational school, you can click TVU technical secondary school enrollment consultation in 2023 (formerly RTVU): /xlzz/