WeChat marketing solutions for tourist attractions

The tourism industry is an industry where WeChat marketing is relatively common, and the possibility of implementation is also very high. So how to design a WeChat marketing solution for the tourism industry? Follow Chongqing Weike Baba cqweikebaba on WeChat!

1. Content positioning of WeChat public accounts

The information that enterprises want to push and the information that users want should highly respect the wishes of subscribing users. The content that the WeChat public account needs to push must be high-quality original content or content with a high reprint rate.

2. WeChat authentication

Because the certified WeChat ID will have the privilege of searching Chinese, and the threshold for WeChat authentication is relatively low, only 500 subscribers are required to bind. Your personal or corporate certified Weibo is enough. The biggest benefit after certification is that you can search for Chinese directly in Add Friends on WeChat. It also supports fuzzy search. If you really cannot authenticate in the short term, it is recommended that you choose a WeChat ID that is easy to remember or apply for a QQ number for a WeChat official account within 6 digits, which is easier to remember, because it needs to be concise and clear for word-of-mouth communication. .

3. Flexibly utilize all online and offline promotion channels

A certain website has added WeChat official account promotion on the right side of the skin template on Weibo, Renren and other platforms. In the content it publishes, information about paying attention to the WeChat public account has been embedded many times through text and pictures. In addition, many WeChat operators have established fan QQ groups.

At the same time, the connection between QQ accounts and WeChat has greatly increased the convenience of user conversion. QQ users can be imported in batches through QQ emails, friend invitations, etc. Through small-scale experiments, it has been proven that it has certain feasibility and rate of return. Including their self-built official website, they have put WeChat official accounts in all places where they can be promoted online, and they have comprehensively promoted online through all channels.