Ni Haibin introduced himself.

Ni Haishan, male, an online celebrity, was born in Xiangshan, Ningbo, Zhejiang Province, and founded Haishan Foundation on October 20 18.

By June 65438+1October 65438+June 2023, Ni Haishan's Tik Tok platform had124.79 million fans, and Aauto's faster platform had 3.909 million fans. On the morning of June 5438+1October 2, 2023, the "Friendly Shandong New Year's Eve" cloud shopping festival, one of the series activities of the Yellow River Grand Collection, officially opened in Jinan.

Ni Haishan, a "fair-goer" from Zhejiang, came to Jinan Guodian Grand Collection, launched a live webcast, and recommended the special products of Shandong New Year to 7.83 million fans. Ni Haishan described the experience of this fair as follows: The Yellow River Collection with the connotation of "friendly Shandong" is particularly delicious.

In September 2022, Ni Haishan, who has more than 7.8 million fans on the short video platform, said in the video that she spent180,000 on Gaoyou Lake and planned to spend 45 days fishing in the lake. This video soon became a hot search in Weibo and was hotly debated by netizens. On the evening of September 24, Ni Haishan released a clarification video, saying that they only contracted one of the fish ponds, covering more than 4,000 mu, to help farmers.

Characteristics of Ni Haishan's live broadcast

Ni Haishan's live broadcast has distinct personal characteristics and unique perspective. His studio not only has a strong rural flavor, but also is full of local characteristics and humanistic feelings. With his unique language style and humorous explanations, he attracted the attention and love of a large number of audiences.

In the live broadcast, Ni Haishan often introduces the local customs, food and special food to the audience with his own personal experience and feelings as the starting point. He is good at digging out the story and cultural connotation behind the product, and through his unique opinions and evaluations, let the audience have a deeper understanding and understanding of the product. At the same time, through interaction and communication with the audience, he narrowed the distance with the audience and filled the live broadcast room with intimacy and warm atmosphere.

Ni Haishan's live broadcast not only showed the charm of local specialty products, but also publicized local rural culture and tourism resources. His studio is not only a platform for shopping, but also a platform for cultural exchange and interaction. His live broadcast is characterized by the organic combination of business and culture, allowing the audience to appreciate the local cultural customs and humanistic charm while shopping.