How to find an effective breakthrough in rural construction? The featured theme is "Longboard"

Rural tourism is an effective way to realize industrial revitalization under the background of rural revitalization. To develop rural tourism, we need to establish our own talent system first. Secondly, we should base ourselves on our own advantages and seek the breakthrough of "longboard". Theme rural construction can give full play to the advantages of local "longboard" and is an effective practice way of rural tourism development.

First of all, the theme is the soul

The theme is the soul of rural tourism, just like the unique folk culture in the countryside.

Theme refers to the main theme reflected by rural tourism destinations, and is the content and image of core tourism products reflected by rural tourism resources, market positioning and core projects.

Market demand and consumption characteristics, resource advantages and potential, external environment and cultural introduction are the background support of the development of theme villages, and also constitute the content of the development of theme villages to some extent.

1, theme positioning

Having a specific and original characteristic concept is the main line of product development.

2. Theme connotation

Clarify the selling point, customer group and industry support of the product.

3. Theme performance

Buildings, service facilities, landscapes, activities, commodities, food, etc. It's all about the theme to be conveyed.

Interpretation of two or five types of theme villages

1, folk custom

Based on the typical local folk cultural resources, the core cultural elements are extracted, the theme products of this cultural experience are developed, and the characteristic rural brands are constructed.

Theme or Highlight: The Core Refinement of Local Characteristic Culture and Folk Custom

Relying on resources: characteristic folk culture

Typical cases: Santa Claus Village, Ninja Village, Bachelor Village and Wuyun Village.

2. Creative category

In the case that resources have no outstanding characteristics and utilization potential, we should choose the developable theme from scratch and develop a series of themed products through creative methods.

Theme or highlight: excellent ideas made out of nothing.

Resource Dependence: Ecological Environment and Location Conditions

Typical cases: Monster Village and Mengmu Village

3, film and television animation IP class

Relying on the IP of film and television animation, combined with local resource conditions, the theme series products are imported to form the overall environment and atmosphere of IP theme.

Theme or Highlights: Movies and Animation IP

Relying on resources: in line with the space and atmosphere of film and television scenes

Typical cases: Smurfs Village and Popeye Village.

4. Art category

Through the integration of artistic creation with local ecological environment and industrial environment, the pattern of art and rural life will be constructed, and finally the development of rural areas will be promoted.

Theme or Highlight: Organic Integration of Country and Art

Relying on resources: rural ecological environment

Typical case: Yue's wife has a village and a foreign children's house village.

5. Industry category

Relying on the local advantageous industries, through the linkage development of the first, second and third industries, we will develop the theme sightseeing products and experience products of this industry to feed back the advantageous industries.

Theme or Highlight: Core Industry

Relying on resources: industrial base

Typical cases: Strawberry Village, Taomi Village and Haidiao Village in Taiwan Province Province.

Case sharing: Popeye Village

The original name of Popeye Village is Sweet Haven Village. Decades ago, it was an isolated village, hidden in a bay with a back hill, and a short section of road connected with the Meire River bend was the only passage between the village and the outside world. However, because of Popeye, this small village suddenly became famous. 1980, Paramount Film Company and Disney Company built this village based on E.C. Siegel's comic book. 165 workers spent seven months to build it.

After Popeye's live-action film was filmed, these buildings that should have been demolished were preserved at the strong request of the local people and a series of reforms were carried out.

There is no road in this town to extend into the village. In addition to a passage, you have to take a speedboat to enter the village. In addition to preserving and further restoring the animation scenes, entertainment items focusing on Popeye have been added:

Spinach is the most popular vegetable in this town, and canned spinach of the same model as comic books is the most common decoration. Spinach soup in restaurants is the best-selling dish. The village further enlarged the cartoon scenes and characters. They painted the wooden houses with colorful colors, and each house was decorated with all kinds of exquisite cartoon decorations. Walking in it, you can see all kinds of doll shapes and statues of Popeye, as if you were among Popeye.

In order to make tourists more immersive, the village has also added entertainment facilities such as game houses, museums and cinemas. You can visit museums, watch Popeye cartoons in cinemas, watch puppet shows, wander around villages and meet Popeye sitcoms. "Oliver" in the cartoon will come out of the movie, attracting female tourists as bystanders and male tourists as "bad guys" who bully Oliver. Finally, there will be a "Pope".

After filming the sitcom, Bupai invited tourists to the cinema to watch an impromptu performance. If satisfied, they can buy a DVD for 7 euros. Visitors participating in the performance may receive a set of "Popeye" DVD commemorative films performed by themselves, and the names of the participating tourists will also be on the DVD.

The village has kept some huts preserved during filming, making it a special shooting place, where visitors can put on the clothes of animated characters to take pictures; Others draw faces, make balloons, barbecue outdoors, make handicrafts and play Nintendo games in the small village.

In order to cooperate with some adult tourists, there is also a mini golf course where adults can taste wine for free;

In addition, as a coastal city in the Mediterranean, there are some seasonal special activities in small villages. In summer, you can play trampoline, play water polo and row boats here, and you can also participate in the Christmas parade in Santa Claus Toy City in June and February of 5438. The whole village is a huge playground. There is a guide map when you enter the village, which is not only a paradise for children, but also a childhood memory for adults. It is said that some people choose to hold weddings and honeymoons here.

In order to ensure one sight and one thing in Popeye Town and the local villagers' economic income, the ticket is 14.5 euros, including all the tourist attractions, 15 minute speedboat, swimming area and beach chairs, but excluding restaurant consumption.

Malta is a small European country that is hard to find on the map, with an area of only 3 16 square kilometers. Because Popeye Village receives an endless stream of tourists every year. Popeye Village is an ideal place for family holidays.

Third, the three steps of theme rural planning.