Why is cultural and creative ice cream so expensive?

From being out of the circle to being popular, cultural and creative ice cream has continued to gain momentum and has become a new product sought after by young consumers.

When ice cream meets cultural creativity, new species and new tracks are born! Cultural and creative industries link all industries, and more possibilities are found in Yangtze River Cultural and Creative Industries+.

Not long ago, Sanxingdui Cultural and Creative Ice Cream became a hotly discussed topic among netizens across the country, and the concentrated reports by many media, including the People’s Daily, successfully brought Cultural and Creative Ice Cream out of the circle and into the public eye. The popularity of Sanxingdui Cultural and Creative Ice Cream has not diminished, and Xi'an Terracotta Warriors Ice Cream has been on the hot search again, attracting consumers to check in.

In fact, cultural and creative ice cream is not uncommon. As early as 2017, the cherry blossom cultural and creative ice cream launched in Beijing Yuyuantan Park attracted a large number of consumers to queue up to buy it. Later, cultural and creative ice cream began to use scenic spots as a carrier, and gradually became popular in They are blooming all over the country. However, due to closed sales channels and highly regional products, this small-scale cultural and creative ice cream has not entered the mass consumer market.

In 2021, relying on the popularity of Sanxingdui, cultural and creative ice cream became popular overnight. Netizens across the country posted local cultural and creative ice cream through social platforms, and suddenly discovered that there were so many.

With the popularity of cultural and creative ice cream in scenic spots, some ice cream companies are ready to enter this hot track. Many consumers also expressed confusion: why is Wenchuang ice cream so expensive? Some cultural and creative enterprises are also looking for ice cream processing factories.

From being out of the circle to being popular, cultural and creative ice cream has continued to gain momentum and has become a new product sought after by young consumers.

What does Wenchuang Ice Cream sell?

Would you buy the cultural and creative ice cream priced at 15-25 yuan a pop? If it were placed in an ordinary convenience store, most people would think about it, but in scenic spots, you have to queue up to buy it.

Some people say that in a scenic spot with cultural and creative ice cream, other ice creams will definitely not be sold.

Indeed, with its scarcity and uniqueness, cultural and creative ice cream in scenic spots is not only a product, but also a medium for scenic spots to link consumers’ emotional value.

Taking photos and posting them on WeChat Moments is the first thing most consumers do after purchasing cultural and creative ice cream in scenic spots. For consumers who may only visit once in their lives, this is of great commemorative value.

Just like the tourist postcards of the past, the value of cultural and creative ice cream in scenic spots lies in the scene. Scarcity is another reason why cultural and creative ice cream can sell at high prices.

At present, most cultural and creative ice creams are only sold in scenic spots, and it is difficult to buy them through other channels after leaving the scenic spots. This means that cultural and creative ice creams have a certain premium ability and are sold with value.

Relying on the shape that is highly similar to the scenic spot to shorten the distance with consumers, the sales in limited areas make it have a certain degree of scarcity. This is the selling point of cultural and creative ice cream.

Cultural and creative ice cream focuses on content genes

Cultural and creative ice cream has a certain cultural gene, and it is not just through terminal display and personalized styling that can attract consumers.

Cultural and creative ice cream that lacks content is just a look. For example, the annual cherry blossom season limited edition ice cream is spread through social media, making the cherry blossom season a scene that consumers pay attention to, and then they are willing to pay for the products in this scene.

Another example is Bubble Mart. The blind box sales model is just a way to drive consumers to sell, and the reason for its popularity is that it uses scarcity figures and uncertain sales methods to create opportunities for consumers. Content is provided for consumers to release stress and get surprises.

Cultural and creative ice cream itself is a product with strong cultural heritage. In order to increase the sales of cultural and creative products, a large amount of content marketing is bound to be carried out.

Is cultural and creative ice cream a new track?

So, now that cultural and creative ice cream is so popular, is cultural and creative ice cream enough to become a new track?

In 2021, Deshi Ice Cream launched a series of cultural and creative ice cream products co-branded with the Shenyang Forbidden City, and took the lead in entering distribution channels. This is also the only ice cream company currently producing cultural and creative ice cream.

However, many cultural and creative ice cream manufacturers said that currently cultural and creative ice cream will not be sold in circulation channels.

At present, most of the cultural and creative ice creams on the market are customized for scenic spots. Once they enter the circulation channels, especially those not covered by scenic spots, it is difficult to attract consumers' desire to buy.

Cultural and creative ice cream that does not have scenic spot attributes can enter the circulation market. For example, plant-shaped cultural and creative ice cream, although it still has scenic spot attributes, can still be sold in limited scenarios.

In addition, it is also important to determine whether cultural and creative ice cream products have content influence in the cities where they are located. For example, the Xi'an Terracotta Warriors cultural and creative ice cream is suitable for purchase in Xi'an's distribution channels, because the Terracotta Warriors, as a symbol of Xi'an, have strong content influence. Even if foreign tourists do not go to the Terracotta Warriors and Horses, they will buy the Terracotta Warriors and Horses cultural and creative ice cream.

If a cultural and creative ice cream has strong content influence, it can enter the circulation channel in a limited area. However, in the short term, if it wants to achieve national circulation scale and become a new track, it is obvious that Somewhat difficult.

Cultural and creative ice cream is more about selling culture. Cultural attributes are the core of cultural and creative ice cream. Some people say that cultural and creative ice cream is made of molds. In fact, behind the shape of every cultural and creative ice cream is With the spread of regional culture, when this ice cream leaves the circle of cultural influence, it becomes the same as ordinary ice cream.

We cannot look at cultural and creative ice cream from the perspective of a product. After all, this is not just a product that relieves summer heat and quenches thirst, but also conveys emotional value and cultural heritage.

Culture and creativity link all industries. When ice cream meets culture and creativity, new species and new tracks are born! More possibilities are available at Yangtze River Cultural and Creative +.

Compared with posting travel positioning directly on WeChat Moments, a lifelike stick of cultural and creative ice cream is low-key and subtle. In recent years, this cultural and creative ice cream trend has become more and more popular, and almost every scenic spot has its own masterpiece.

There are many cultural and creative ice creams that I want to buy.

1. Forbidden City Ridge Beast Ice Cream

From the quiet launch of Beijing Yuyuantan Cherry Blossom Ice Cream in 2017, to the complete exit of Beijing Forbidden City Ice Cream in 2019, to its current popularity, this article The creation of ice cream has been going on for four years. One after another scenic spots began to sell cultural and creative ice cream.

Taitai has compiled 15 types of cultural and creative ice cream. Some are exquisite and perfect, some are imaginative, and some are just soy sauce. How many have you checked in?

2. Sanxingdui ice cream 10 yuan/piece, Sanxingdui Museum in Guanghan, Sichuan

During the May Day period, Sanxingdui, Sichuan, which shocked the world with its unearthed cultural relics, launched two new cultural and creative ice creams. The concept is based on the two bronze masks unearthed from the Sanxingdui sacrificial pit.

The names are also very fitting, "bronze flavor" and "unearthed flavor" are actually matcha flavor and chocolate flavor. This "doll head" ice cream is very popular among tourists. As soon as it was released on May Day, more than a thousand ice creams were sold out.

It is said that in the future, there will be "Bronze Dali Ren", "Bronze Bird Head" and other ice cream shapes on the market. At the same time, many new flavors will be added: lime, strawberry, etc. Now check in at Sanxingdui One more reason!

3. City Wall Ice Cream 25 yuan to 28 yuan

Two representative ice creams are not enough. Shaanxi Cultural and Creative Ice Cream directly formed a legion to go on the expedition, Tang Dynasty lady head ice cream, Big Wild Goose Pagoda Ice cream, and "city wall flavor" ice cream. (Taitai is really curious, what does that smell like?)

There are 12 types in one product, each with its own exclusive name, but the price is also on the high side, the cheapest is 25 yuan, and the cheapest is 25 yuan. The expensive one is 28 yuan. Many tourists said that they wanted to collect a set to take photos, but they flinched when they heard the price!

4. Tengwang Pavilion original ice cream 18 yuan/piece

In April this year, after repeated calls, Tengwang Pavilion, the only royal building in ancient Jiangnan, finally released cultural and creative ice cream. You need to know this It is the first cultural and creative ice product in a scenic spot in Nanchang City.

The shape of the ice cream draws on Liang Sicheng’s sketch of the plan to rebuild the Tengwang Pavilion in Nanchang, and even retains the architectural style of "three bright and seven dark". (That is, it is not just a three-story building on the outside, but it is a seven-story building when you walk in)

"The setting sun and the solitary swans fly together, the autumn water is the same color as the sky." After eating the ice cream, Wang Bo's poem "Preface to Prince Teng's Pavilion" is also vivid and heroic.

The cultural and creative ice cream of the Shenyang Forbidden City was one of the hottest IPs in the first half of this year. It cooperated with the famous brand Deshi to launch three models at once.

4. Shenyang Forbidden City De’s co-branded ice cream 12.8 yuan/box

Each one is very unique, the light milk-flavored "Phoenix Tower" is modeled on the 2D shape of Phoenix Tower The truffle chocolate-flavored "Purple Air Comes from the East" plaque was personally inscribed by Emperor Qianlong; the fleshy berry-flavored Zhenghongqi Armor is the typical costume of the Eight Banners soldiers in the Qing Dynasty. All three are treasures of the Shenyang Forbidden City.

The styling is thoughtful and the taste is not bad. This product is not only available at the Shenyang Forbidden City, but also online. Friends who want to eat can place their own orders and check in remotely!

5. Wuhan-Yellow Crane Tower

Among the cultural and creative ice creams, Wuhan Yellow Crane Tower’s cultural and creative ice cream has a very high degree of restoration. The texture of the building ice cream is fine and lifelike. , even the tiles and cornices on it are reproduced in place, making it a beautiful sculpture in the world of ice cream.

Yellow peach yogurt flavor/chocolate flavor 15 yuan/stick

There are also innovations in taste. There are two flavors: chocolate and yogurt yellow peach. There are also small ingenuities hidden in them. The two flavors are different. Corresponding to the Yellow Crane Tower during the day and the Yellow Crane Tower at night. Hold the "Little Yellow Crane Tower" to take photos and check in in front of the real person, and secure the C position in the circle of friends!

In addition to ice cream, the Hubei Provincial Museum has also produced a series of cultural relics desserts: Yue King Goujian mousse, chime chocolate, tiger bird frame tiramisu, etc. The museum on the tip of your tongue can arrange it immediately!

6. Wuxi-Yuantouzhu

During this year’s cherry blossom season, Wuxi Yuantouzhu also brought its own exclusive cultural and creative ice cream. Before I even had time to enjoy the cherry blossom season blockbusters, Little Red Book was filled with ice cream blockbusters.

Sakura ice cream is 20 yuan/stick

One *** has three flavors: pink strawberry, white vanilla and black chocolate, 20 yuan a pop, Taiwan It tastes pretty good in my own test.

It is also beautifully designed, with 3D cherry blossoms, cherry blossom viewing towers, Changchun Bridge and other Yuantouzhu characteristic elements engraved on the surface. There is also a cherry blossom viewing map drawn on the wooden stick after eating, which can be taken home for collection.

7. Wuxi-Lingshan Giant Buddha

Lucky bag ice cream 18 yuan/box

Who would have thought that this round, lucky bag-shaped ice cream is actually the majestic Lingshan Mountain Dafo's cultural and creative ice cream has a huge contrast!

bergamot/lotus ice cream 18 yuan/box

In addition, there are white and fat bergamot and lotus ice cream, especially the word "blessing" in the bergamot ice cream, which seems to be able to All the blessings are passed on to you, and you will be filled with blessings after eating.

When you come to Lingshan from now on, in addition to touching the Buddha’s feet, you can also high-five the mini Buddha’s hands, which is a blessing to your soul.

8. Canton Tower ice cream 20 yuan/piece

The cultural and creative ice cream in Canton Tower is a perfect replica. The small waist part in the middle is also sunken, but it looks a bit small and feels It was gone after two or three bites. There are two flavors in one cup, the salty and sweet sea salt cheese and the sweet strawberry Duoduo, a mixture of sweet and salty.

Taitai also wants to ask, if I eat a small waist, will I also have the same small waist?

9. Beijing - Forbidden City

Speaking of the masterpieces of cultural and creative ice cream, we have to mention the Forbidden City. Taiwan still remembers the hot search that has been hanging for several days - "Forbidden City" "Here comes the ice cream", which can be said to be the true originator.

Forbidden City Ridge Beast Ice Cream 10 yuan/piece

At first glance, I thought it was a majestic stone lion, but in fact, the glazed spine beast on the eaves of the Forbidden City was made into ice cream, which is actually quite cute. of. Each bottle comes in four flavors: mango, chocolate, custard, and matcha, and the price is very affordable at 10 yuan a piece.

10. Beijing-Capital Museum

Matcha/chocolate flavor 15 yuan/bottle

The treasure of the Capital Museum - known as the "China Bo Ju Ge, one of the most beautiful bronzes, was also used as a prototype to make ice cream. ***Available in two flavors, matcha and chocolate.

The original complex patterns on the bronze are still perfectly reproduced on the ice cream. And the taste is not ambiguous, mellow and rich, worth a try.

11. Beijing - Old Summer Palace/Yuyuantan

Looking at the entire cultural and creative ice cream industry, Beijing is the city that is best at making flower-based cultural and creative ice cream.

Sakura ice cream 15 yuan/stick

For example, the cherry blossoms in Yuyuantan, many people may not know that the earliest cultural and creative ice cream trend started in Yuyuantan. As early as 2017, the Cherry Blossom Festival There is the first cultural and creative ice cream.

12. Peony ice cream 15 yuan/stick

There is also the peony ice cream in Jingshan Park, which has really developed a peony flavor.

Old Summer Palace lotus ice cream 15 yuan/piece

To celebrate the resurrection and blooming of the 11 ancient lotus seeds unearthed in the Old Summer Palace, the Old Summer Palace launched a lotus-shaped ice cream, which is not too sexy.

13.Shanghai-Oriental Pearl

Oriental Pearl Ice Cream 19.9 yuan/box

How can the city, which loves to join in the fun, not participate in the cultural and creative ice cream competition! It sent the Oriental Pearl Tower, one of the Lujiazui three-piece set, to "prevent signs of failure".

It comes in two flavors, one dark and one light, chocolate and vanilla. I heard that tens of thousands of them were sold during the entire May Day period! However, some netizens commented that Oriental Pearl’s cultural and creative ice cream is particularly easy to melt, especially under the high temperatures in the city these days. It will melt just by taking two photos. Everyone, please pay attention!

14. Shanghai - Yuyuan

Strawberry flavored ice cream 18 yuan/stick

Last summer, Shanghai Yuyuan finally made a move on cultural and creative ice cream! Baohua Building, the iconic ancient building in the park, transformed into a strawberry-flavored ice cream. Not only was the architectural shape cleverly restored, but words were even engraved on the small plaque. It can be seen that a lot of thought was put into it.

Milk-flavored ice cream 18 yuan/box

There is also an ice cream cake inspired by the famous scenic spot Jiuqu Bridge in Huxinting. The details of Bawan, the taste is classic milk flavor, you can eat Jiuquqiao in your stomach with one bite.

15. Hangzhou - West Lake Broken Bridge with Remaining Snow

Broken Bridge with Remaining Snow Ice Cream 20 yuan/stick 35 yuan/two sticks

How can you do this by the romantic West Lake? Not even a stick of cultural and creative ice cream to accompany it! Each of the ice creams designed based on the ten scenes of the West Lake has a story.

This "Broken Bridge Can Snow" looks like a ghost, but it actually takes two ice creams apart and put them together again, so that Xu Xian and White Snake can meet. "Love spreads across broken bridges, and sweetness spreads between teeth." I suggest singles like Taitai not to buy it. How can you eat an ice cream and still shed tears over someone else's love story?

16. Jinan-Baotu Spring

Baotu Spring ice cream 20 yuan/box

In the weather of minus 18 degrees, the official announcement of cultural and creative ice cream (2021 January), I think there is only one Baotu Spring in Jinan, Shandong Province, but there are still many people who want to taste one even if their teeth are frozen, and feel the beauty of Baotu Spring written by Lao She from the tip of their tongues.

As the best spring in the world, Baotu Spring’s cultural and creative ice cream restores small details such as the surging spring water and the scene of Guanlan Pavilion, which is very realistic. It has a pink appearance and a sweet strawberry milk flavor in the mouth. I heard that in the future there will be ice creams made by Internet celebrities such as Li Qingzhao and Xin Qiji.

17. Suzhou Huqiu Ice Cream 15 yuan/box

The trend of cultural and creative ice cream has been blowing for two or three years, and the price has been rising all the time. Now some attractions are really fooling the masters. Whether to be creative or to blindly follow the trend is an issue worthy of careful consideration by every scenic spot.

Which cultural and creative ice creams that you have tasted are both creative and delicious? You are welcome to share them in the comment area and let us quickly collect them so that we can have a photo of them in our circle of friends during the Dragon Boat Festival holiday!