The advantages of customized travel mini-programs and how mini-programs can enter the tourism industry

What is the role of combining mini programs in the tourism industry?

1. Save users time when booking tickets

Travel consumption is relatively low-frequency. The vast majority of users travel 1-2 times a year, and downloading APPs takes up long-term use. Memory is inconvenient, and instant downloading takes time, not to mention queuing to buy tickets. And small programs that solve this difficulty are equivalent to seizing the pain points of the market.

2. Improve user ticket booking service experience First of all,

The tourism industry is an industry dominated by offline services, and small programs can attract traffic from offline bridges. Transformed into online ticket purchasing, and then implemented into offline travel.

In this link, tourist attractions, hotels, train stations, etc., and the mini program serves as a bridge between online and offline links, and it becomes the ticket purchase entrance by scanning. Users can easily access travel services.

Secondly,

Use the special recommendation function of the mini program to optimize the experience:

The mini program can display the merchant’s recent promotions, routes and popular tourist attractions guides , providing users with different travel experiences.

The mini program can also be set up to initiate different topic discussions based on different travel destinations, travel routes, etc., where users can communicate freely. Thereby expanding the visibility of merchant services.

3. Help merchants improve marketing efficiency

The backend function of the mini program can customize user data analysis functions, allowing companies to adjust marketing strategies in a timely manner and create content that better meets user needs. For example, different themes are displayed according to different groups of people, such as parent-child travel routes, providing users with diverse choices to meet the different needs of users.

WeChat’s base of 900 million active users also allows the tourism industry to passively search for users and actively attract users. In addition to the charm of the attractions themselves, it lies more in how travel agencies can better convey their services. WeChat mini programs that start a new journey of dividends within three years of opening are undoubtedly a good choice.