What does the two-dimensional tourism motivation theory of escape and seeking refer to?

The two-dimensional tourism motivation theory of escape and seeking, also known as the escape dichotomy, includes two motivation dimensions - escape and seeking.

"Escape" refers to an individual's desire to escape from his or her personal or interpersonal environment. This may be to escape the stress and distress of daily life and pursue relaxation and tranquility, or to escape familiar surroundings in search of new experiences and perspectives.

"Looking" refers to the individual's desire to obtain some kind of psychological (intrinsic) reward by traveling to a new environment. This reward may be new knowledge and skills, or it may be an appreciation of beauty, an exploration of foreign cultures, or the experience of novel things.

In general, this theoretical model describes the process of individuals seeking balance, experience and satisfaction in tourism.