Similarities and differences between Japanese tourism and Korean tourism

Japan's tourism industry is developing rapidly.

At present, it is one of the top five tourism producing countries in the world. Reason:

① High-speed economic development

Japan is the second largest economic power in the world, with per capita GDP and per capita national income ranking first in the world.

Second, after Switzerland. With the rapid development of economy, people's living standards have been greatly improved, and tourism has also been developed.

After becoming an indispensable activity in national life, people began to think about how to spend their holidays in a meaningful way.

The rapid development of tourism.

② Shorten working hours, popularize and expand the company system, and implement the paid vacation system.

With the substantial improvement of people's living standards, the government has taken measures to shorten the legal working hours and implement the day five.

Formulate, popularize and expand the company system and other policies, while Japan actively promotes the paid vacation system. 1998

The number of days for employees to enjoy paid annual leave is 17.5 days, and the larger the enterprise, the more days, which is 1000 people.

Large enterprises in the world are particularly prominent.

(3) Determine the overall national support policy in the form of law.

The Japanese government attaches great importance to the development of tourism and has determined the overall national support policy in the form of law.

Japan's tourism basic law, strong industry law, international tourism revitalization law, hotels and so on have been issued one after another.

Trade law and other tourism laws and regulations.

Domestic travel

The most popular tour is hot spring tour.

outbound travel

Due to the small size of Japan, outbound tourism has developed rapidly. 1964, the government announced that the Japanese would go overseas.

Liberalization has opened the curtain for a large number of Japanese outbound tourism.

(1) The number of international tourists has increased rapidly, ranking fourth in the world (in 2002).

Japan is still the world's largest creditor country and the largest black-lettered country in trade, and the income level and reserves of Japanese nationals.

In the past 40 years of rapid economic development, the storage capacity and consumption level have been really improved.

Tourism has become an important part of people's daily life.

The number of Japanese outbound tourists from 1990 to 2002

Year 1990 2000 2002

Outbound tourism (ten thousand person-times)10001781.21632.8

(2) The specific characteristics of Japan's outbound tourism market since the second half of 1990s.

The purpose of tourism is mainly leisure and vacation.

1999, leisure vacation (82.2%), business (13.9%), study (1. 1%). The proportion of leisure vacation in the world is very high. From this perspective, Japan's overseas tourism market is quite mature.

(2) Mainly "frequent visitors" who have gone abroad for many times.

With the maturity of the outbound market, "frequent visitors" who have gone abroad for many times dominate.

Revisiting rate of major overseas destinations in Japan

1 time, 2 times and more than 3 times

The average value is 41.914.931.2.

China 34. 1. 13.8

Continental USA 27.9 13. 1 49.4

Hawaii 29.5 18.9 40.3

③ Preferred destinations with shorter time, shorter distance and less cost.

The overall demand of Japanese tourists tends to be low-budget, short-term and visiting nearby destinations. Go to the most

Countries and regions are: Hawaiian, Korean, Chinese mainland, Hongkong, Taiwan Province Province, etc.

I like package tours.

More and more Japanese tourists like to buy package tours, but not all-inclusive, but more free time and

Package tour of activities.

Japanese tourists' travel modes

Package tour, group tour, individual tour

All-inclusive tour, all-inclusive free package

Overall average 49.3 54.8 42.4 6.7 36.7

China 45.186.611.29 334.6

Continental USA 26.2 40.9 55.2 5.3 59.2

Hawaii 60.4 26.7 71.6 6.8 28.1

⑤ The proportion of middle-aged and elderly tourists has increased.

With the accelerated aging of Japanese society, the proportion of elderly tourists will continue to increase.

⑥ Family tourism is growing rapidly.

Families without children prefer sightseeing and shopping, while families with children prefer leisure and communication.

⑦ The demand for study tours has increased.

In 2002, the Japanese Ministry of Education implemented new regulations to strengthen the study of physical education and culture courses for primary and secondary school students.

A large number of schools will increase overseas travel projects.

Pay attention to participating in sports or outdoor activities.

More and more tourists pay attention to participating in sports or outdoor activities when traveling overseas, especially like diving, skiing, fishing and playing golf.

Pet-name ruby ecotourism demand is growing rapidly.

More and more tourists like nature tourism for the purpose of protecting the natural environment and participating in activities.

And cultural tourism that deeply experiences local culture.

Attending should pay attention to communicate with local people.

With the increasing proportion of revisiting, Japanese tourists have higher and higher requirements for local people.

Communication, the traditional "visit, sightseeing and entertainment" is no longer popular.

(3) the trend of outbound tourism

① Popularization, individualization and stagnation, and pursuit of 3C and 3R.

3C: Leisure, convenience and comfort;

3R: Relaxation, refreshment and entertainment.

With the popularity of tourism and the increase of people's travel times, more and more people are not satisfied with tourism.

Tourism, Japanese consumption concept, tourism motivation and demand have changed significantly. For a better geographical location

To understand the trend of Japanese outbound tourism, we must first understand the two main types of Japanese outbound tourism market.

Two main types of Japanese outbound tourism market

Type, age and economy determine the exit factors and tourism purposes.

Savings consumers over the age of 50 pursue the quality and individuality of travel, emphasize experience and participation, and seek the value and meaning of life.

Working consumers have a slight savings economy at the age of 20-40.

(Salary) Relieve stress, change mood, get rid of housework and leave good memories.

Savings consumer: a consumer who is not affected by economic conditions, whether it is money or

With plenty of time, it is a national group over 50 years old. Compared with the economic aspect,

It means that this group is more concerned about security issues. Once the outside world is slightly unfavorable or

In case of an accident, the trip will be cancelled. For the task of raising children and supporting the elderly after retirement

For people, travel is to redefine personality and interests and seek the value and meaning of life.

Working-class consumers: outbound travel of consumer groups with a little savings during the economic boom.

As a consumer class, tourism consumption is highly dependent on wages, and most of them are around 20 years old.

Consumers aged 40 to 40. Although they are also very concerned about security issues, they are mainly affected by them.

Economic conditions, so they are more sensitive to the price response of tourism commodities. Because these sides are convex.

Children, for people who work at the same time, the most important thing in traveling is to change the environment and improve their mood. From everyday life

Free from life, relieve the tension and pressure at work and get rid of housework.

Korean tourism industry

South Korea's tourism industry started in the mid-1950s and initially developed in the late 1960s.

In 1980s, it developed rapidly, and put forward the slogan of "building a country through tourism" and gradually moved towards "national tourism resources".

Source, tourism professionals of all countries and international standards of tourist facilities.

Reason:

(1) put forward the slogan of "building the country through tourism" to ensure that "the national tourism is specialized and resourced,

International standardization of tourism equipment "

(2) South Korea is taking the development mode of actively striving for inbound tourists and gradually opening up overseas tourism.

(3) pay attention to the development and protection of historical sites, hold various festivals, show the national style, and also put a

As tourism resources, some industries have improved the attraction of cultural tourism.

④ Pay attention to education and the cultivation of tourism talents.

⑤ Carry out effective tourism publicity and promotion.

Outbound tourism: the annual growth rate is above 10%, and the consumption power is strong.

Travel characteristics:

(1) "Cheap", "Close" and "Short Time" (During the financial crisis, the government levied high taxes on outbound tourism.

It has not been cancelled, and consumer psychology has also changed after the crisis)

② Travel purpose: Leisure and vacation (35%) and business travel (26%) are the main reasons, visiting relatives and friends.

(18%), training (9.5%), culture and sports (1.5%), conferences (1.5%), others (8.5%).

③ The consumption of individual travel, family travel and individual travel is on the rise.

④ Age composition: 265,438+young and middle-aged tourists aged 0-50 are the main body (65%), and female tourists are on the increase.

(25%)

⑤ Overseas tourists are interested in shopping (93.3%), followed by urban tourism (90.5%), followed by

Natural scenery (86.7%).