Hotel work summary and plan ppt

The establishment of the marketing department in 20xx is of vital significance to the entire hotel; we are fortunate that we have a new starting point, new direction, new ideas, and new changes to bring the hotel to a new stage. development trends. The marketing department was established in October and has lasted four months. During this period, we have been learning, exploring, and making rectifications. While learning, exploring, and rectifying, we continued our marketing work and received a large number of conferences and banquets. While working, we also reflected on all aspects of problems, big and small, hardware, software, deep-rooted, step by step Here, I summarize the work of the Marketing Department in the second half of 20xx as follows;

1. Various work indicators completed by the Marketing Department since its establishment

1. Marketing Department Establishment and establishment of personnel, equipment and procurement of office software.

2. Development of hotel promotional materials, price system, and various agreements.

3. Formulate the sales department management system, rules and regulations, work processes, and job responsibilities.

4. Statistics and analysis of the filing and storage of original customer information and billing units, and statistics and collection of receivables.

5. Classification and statistics of hotel product knowledge to make hotel products digital and clear.

6. Establish and count the fixed assets of the marketing department.

Hotel promotion work

1. Organize hotel graphic and text information, formulate hotel promotion plans, and increase hotel visibility.

2. Through Internet search, xx4 phone navigation, eLong, major online platforms, travel companies, various enterprises and institutions, channel customers, etc.; conduct comprehensive and vigorous promotion of the hotel to enhance the hotel's image Visibility and customer resources.

3. The hotel’s promotion has achieved the expected results within the expected time. The hotel’s detailed information and supply products can be found through search queries on various networks, allowing customers to understand Qingdao at the first time. The specific situation, consumption standards and geographical location of Shenjian Tower Hotel.

4. Online booking and consulting services have been launched for the hotel’s catering, guest rooms, and conference resources; customers can directly book various products provided by the hotel through the Internet and telephone.

2. The work completed since the establishment of the Marketing Department in October

1. Under the condition that supply and demand are consistent, develop 8 online promotion customers, 4 free promotions, and 4 benefit promotions.

2. Called and visited more than 100 customers, signed valid agreements with more than 20 units, 6 conference companies, and more than 100 travel agencies.

3. The marketing department overcame many difficulties such as insufficient staff, heavy workload, and limited conference resources; it completed the business target amount of approximately 370,000 yuan;

In October, approximately 108,550 yuan, About 100,000 yuan in xx, 92,283 yuan in xx, and 80,000-90,000 yuan in January

4. The marketing department has received more than 30 large, medium and small conferences and banquets so far, and there has been no complaint from the conference reception, reaching the Customer satisfaction requirements, customers' mutual introduction and publicity have brought tangible and intangible major benefits to the hotel, which has greatly improved the hotel's credibility and popularity.

3. Inadequacies of the Marketing Department

1. The progress of marketing work has not kept up with the pace and ideas of superior leaders, and it is necessary to strengthen understanding and learning. 2. Since the hotel is a special system, the publicity and promotion of the hotel is not enough. 3. Not enough to develop the number of customers and maintain the customer relationship network.

4. Marketing personnel’s professional knowledge, business capabilities, personal qualities, comprehensive strength, sense of responsibility, and awareness of responsibility need to be strengthened and guided and trained.

20xx Marketing Department Work Plan

In order to better improve hotel efficiency indicators, business indicators, service indicators and other indicators, I have the following work plan for the next year:

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1. Publicity and promotion

1. As the hotel’s various indicators are constantly updated, innovated and improved, we will always update new promotional information and new promotions

Extensive content enables every customer to understand the hotel's continuous innovation and improvement information at any time, so that customers always feel that the hotel has something to explore and enhance customer consumption potential.

2. Expand the publicity and promotion of the hotel as a whole within the scope of the hotel's special constitution; we will continue to use the network information industry, telephone

communication industry, channel customer resources, enterprises and institutions Company resources and other marketing methods are used to deliver hotel product information to every promotion platform and every corporate company, striving to ensure that every customer knows the details of Qingdao Shenjianlou Hotel.

3. Promotion of the tourism market; in the coming year we will choose a tourism company suitable for our hotel to cooperate and pass on the hotel's detailed product information

and the new quotation system in large quantities to Tourism companies across the country increase the share and popularity of hotels in the tourism market and increase hotel occupancy rates.

2. Development focuses on the market

Due to the special circumstances and limitations of the hotel, we will develop a minimum-guaranteed and focused development approach for the sales market; use travel companies as the hotel’s bottom-line resource customers; focus on Develop the conference market, wedding banquet market, contracted individual guest market, online customer resources, and various catering markets, control the hotel's relevant customer structure, make customer resources high-end, business-oriented, and stable, and establish a long-term fixed customer consumer group.

3. Strengthen sales to guide consumption

Guiding consumers to consume is the result of competition. Improving consumer spending power and guiding consumers to enter stores are the core of hotels’ guidance of consumer consumption. , basic knowledge to guide consumption;

1. Guide consumers to enter the store for consumption through publicity.

2. Strengthen consumer consumption by strengthening services.

3. Improve consumer consumption through consumer perception.