Traditional Culture Encyclopedia - Travel guide - Responsibilities of the Director of Operations

Responsibilities of the Director of Operations

The operation director has a wide range of work and high authority. His work ability mainly lies in management ability, planning ability and promotion ability. At the same time, he is required to have strong interpersonal skills in order to fulfill the duties of the operation director well. Its responsibilities mainly include the following aspects: \x0d\ (1) is responsible for building and developing the operation team, organizing staff training, assessment and talent echelon construction to meet the business development needs of the company; Responsible for the recruitment, training and assessment of personnel in relevant positions under their jurisdiction; \x0d\ (2) Overall responsible for brand operation management, including brand management, service specification, business training, image management and commodity and price management of flagship stores and shopping malls. \x0d\ (3) Be responsible for formulating, deploying and supervising the implementation of the overall market work plan in the area under its jurisdiction, so as to enhance the brand's popularity and recognition in the area under its jurisdiction; Responsible for inventory control and management in the area under its jurisdiction; Be responsible for establishing and improving operation-related systems and working standards; Be responsible for the implementation of the company's rules and regulations within its jurisdiction. Responsible for promoting channel expansion in the area under its jurisdiction; Responsible for coordinating and handling external public relations (government, important customers, etc.). ) area under its jurisdiction. \x0d\ (IV) Be responsible for the supervision (operation and brand planning) of the marketing department of the company, and organize and supervise the implementation of external cooperation, channel management, media cooperation, promotion planning and service product development of the marketing department. \x0d\ (5) Responsible for the coordination, planning, organization and cooperative implementation of foreign strategic cooperative brands, the negotiation, control and image innovation of large-scale key decoration projects, the analysis of industry brand competition pattern and competitive strategic planning, the conceptual planning and promotion scheme design of brand products, and the follow-up of industry media partners. \x0d\ In addition, the work of the Director of Operations also includes formulating and implementing the sales plan in the area under his jurisdiction, realizing the established sales target of the company, and also taking charge of the daily management of the department to ensure the orderly operation of the department system. In addition, the operation directors of some companies are also responsible for taking effective measures to promote sales performance and profit contribution in their respective regions; Responsible for the decomposition of work objectives and performance indicators, deploy the business operation of the monitoring center, and ensure the realization of the objectives; \x0d\ is responsible for the management and control of various financial expenses. During the meeting, the work of the Director of Operations was adjusted again. \x0d\ needs the support of departments such as brand manual design, lighting advertising, display layout design and special equipment design, and is responsible for completing the project work assigned by the general manager. \x0d\ To be an excellent operations director, besides the necessary professional ability, the required personal qualities also need a high level. For example, they must have a high level of education, innovative spirit and a high sense of responsibility. In terms of professional ability, it also needs rich modern enterprise operation management ability and planning ability. Put forward unique and feasible opinions and familiarity with the industry in an emergency.