The social attributes of tourism

The development and maturity of mobile Internet in recent years has injected new vitality into online travel. The social travel software Gogobot completely integrates social networks and travel. Users can view their friends’ suggestions for places they want to visit, and share their travel experiences and photos with them on Gogobot. In addition to helping people use social networks to plan their vacation life, it can also create various interest groups and automatically match them through artificial intelligence, allowing people with the same interests to communicate about outdoor adventures, budget travel, food, cultural experiences, etc. kind of activity. If you study some travel websites, you will find that this field has been subdivided into a stage of deep customization, and various activities can be arranged and combined to meet the differentiated needs of different groups of people. Technological progress has promoted changes in business models. In recent years, the business models in the domestic tourism market have also changed repeatedly. Currently, there is a model that is becoming increasingly popular among niche groups, that is, it is gradually evolving from pure play tours to social tours. Traditional tourism often involves different activities, with little interaction between each other, but social tourism is different. In the process of organization and planning, it is aimed at users with certain specific needs, such as book clubs and other clubs, Baoma Society As a group of people with the same interests, having the same topic makes it easier for everyone to reach a tacit understanding during the travel process, and they can learn from each other's strengths and share their needs, thus greatly increasing the added value of travel. Theoretically speaking, tourism social networking can be basically subdivided into content mode and organizational mode. Uploading travel photos and sharing experiences on social platforms such as Weibo and WeChat is the content mode, while in the organizational mode, tourists in groups of three or five pass through The platform matches like-minded travel companions to complete the tasks of forming their own team, and the itinerary is not just about eating, drinking and having fun, but also integrates more interactive communication projects, to a certain extent, helping tourists build their own "high-quality social network" Circle", this value-added service makes the meaning of tourism more three-dimensional and diversified. Shi Xin, chief travel consultant of Youyouke with ten years of experience in high-end customer service, believes that an excellent travel product should not only reflect the leisure and entertainment needs of customers, but also have humanistic feelings. For example, customers should complete a Travel decisions may come from various channels. In the process of formulating strategies, customers often inject personal expectations for the next trip, and often this expectation far exceeds the travel behavior itself. Just like the glimpses of young people’s various journeys on social media, they essentially reflect the customer’s desire to convey their yearning for a better life to their friends around them, as well as various study tours. The alumni want to show their growth path in their studies and hope that their friends around them can witness their efforts and progress. Many elderly friends’ retirement journey is more to satisfy their long-standing wishes. , reward yourself for a lifetime of hard work and dedication, and leave no regrets in life.

Therefore, the design of value-added services for social tourism product series must find ways to help customers achieve their wishes.