Products and services of China Tourism Economic TV Station

Relying on Hong Kong Cable TV, one of the five major media in Hong Kong, China Tourism and Economy Channel has always been the basic and characteristic channel in Hong Kong cable TV network, covering the whole territory of the Hong Kong Special Administrative Region. There are about 900,000 regular audiences, accounting for about half of Hong Kong's total population, and the audience exceeds 3 million. This audience is mainly middle-and high-income families and their members in Hong Kong. It has the characteristics of stable income and high education level, and is mostly distributed in Hong Kong's political, intellectual, cultural, industrial and commercial, financial and industrial fields, and basically includes the mainstream society with certain economic strength in Hong Kong. It is also the basic group of tourism, investment and consumption in the north.

In addition, the mainland of China can also receive the broadcast of China Tourism Economic TV Station through the Internet. China Tourism Economy Channel is an information platform serving the public, and it is also the only window for China mainland to display Hong Kong's tourism resources, economic information and consumption hotspots. This paper comprehensively introduces the natural scenery, human landscape, fashion consumption, economic development and investment information of various provinces and cities in China. Its forms are mainly high-quality and diversified information columns, feature films, literary films, summary discussions and reports on tourism activities.

The programs of China Tourism and Economic TV Station are mainly composed of three categories;

The first category: tourism programs. This paper mainly introduces China's natural scenery, cultural customs and tourism consumption. Such as: Impression of Gansu and Nature of Heilongjiang;

The second category: economic programs. A comprehensive report on the macroeconomic trends and trends in China, or a special report on the economic characteristics or development information of a certain field or region in China. Such as: China Economic Weekly and Investing in Greater China;

The third category: comprehensive tourism economic programs. Such as "China Key Town Expo", "Seeing Jilin with your own eyes" and "Chongqing Today". Among them, the column "China Key Town Expo" will be launched in May 20 10, and the title and content of the column are being invited for investment. The large-scale feature film "China Key Town Expo" filmed and produced by China Tourism Economic TV Station is a column to be broadcast soon.

In order to implement the spirit of "Several Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening the Overall Planning of Urban and Rural Development and Further Consolidating the Foundation of Agricultural and Rural Development" (No.1 Document of the Central Committee of 20 10), it was grandly launched.

Key towns are the center and highlight of local county economy, and undertake the task of accelerating urbanization and promoting the development of surrounding rural areas. Document No.1 of the Central Committee (20 10) puts forward "promoting the structural adjustment and industrial upgrading of township enterprises, supporting the development of agricultural products processing industry, actively developing leisure agriculture, rural tourism, forest tourism and rural service industries, and expanding the space for non-agricultural employment in rural areas", "actively and steadily promoting urbanization, improving the level and quality of urban planning, and focusing on strengthening the development of small and medium-sized towns at present", and "vigorously developing county economy". Seize the favorable opportunity of industrial transfer, promote the concentration of characteristic industries and advantageous projects in county towns and key towns, improve the comprehensive carrying capacity of cities and towns, and absorb rural population to accelerate the concentration in small towns. "With the adjustment, transformation and revitalization of local economies, there is an urgent need for the support of capital flow, logistics and information flow, and Hong Kong, as a world financial center, logistics center and information center, can provide strong support for the mainland in this regard.

A series of TV programs of "China Key Town Expo" will be created in due course, aiming at integrating the superior resources of key towns in China, tapping the strong purchasing power of Hong Kong, Macao and Taiwan and overseas, creating business opportunities, and making use of China Tourism Economic TV Station (Hong Kong Cable TV 23) to create a never-ending silver screen investment promotion meeting for Chinese mainland in the above areas and a long-term TV investment promotion "Canton Fair" for key towns in China. First, column positioning: tailor-made for key towns, highlighting regional economic resources and cultural characteristics, suitable for their publicity and reporting, and promoting investment promotion meetings. Do it: be anxious about what the government is anxious about and think about what the enterprise thinks. Two. Column form: The column name is "China Key Town Expo". Take key towns as the unit, and introduce 1 key town in each issue. After introducing the local culture and geography in a short time, we will interview local leaders, entrepreneurs and celebrities through a series of broadcasts by location hosts, and show various local economic advantages resources. Third, the content of the column: 1, scenery display: (5 minutes) broadcast the beautiful local tourist scenery and various special products for 5 minutes, so that the audience can enjoy the beautiful scenery and narrow the distance with the local area. 2. Economic Outlook: (10 minute) Invite local leaders, entrepreneurs and celebrities to participate in the column and conduct interviews on how to develop the local economy by relying on the advantages of local resources. Invite experts and scholars to deeply analyze the potential and future development space of the local economy. Lay a solid theoretical foundation for the development of local economy. Interview local foreign entrepreneurs, with the help of their introduction, more objectively reflect the advantages of all aspects of the local. 3. Product introduction: (5 minutes). Broadcast time and arrangement This column is a weekly broadcast program, with the broadcast time of 20 10 May 1, the first broadcast 1 time, and four rolling broadcasts will be arranged from the next day. Television network real-time broadcast address. Cooperative media: People's Daily People's Network DTV channel (local news information network) arranged to broadcast. Program production method: 1. In order to alleviate the pressure of lack of publicity funds in local areas, our station promises to broadcast 1 minute local product advertisements every episode, and the advertising fee income will go to the local areas (please refer to our advertising fee publication for the charging standard). 2, by the local township propaganda department in accordance with our requirements independent shooting production (see the technical specifications). 3. The material is provided by the local township propaganda department and commissioned by us to shoot and produce.