How to do a good job in the planning and development of 3 a-level tourist attractions,

Regardless of the scenic spots in 3A, 4A and 5A, the core problem to be solved is the same, that is, how to get 654.38 billion China people to visit you.

How to do a good job in tourism planning, tourism and investment development of scenic spots?

Xiong Daxun Travel Planning Company/Text

Xiong Daxun's understanding of the investment and development of tourist attractions is that there are three fatal links in the investment and development of tourist attractions:

First, feel good about yourself and travel.

Most of the bosses engaged in the investment and development of tourist attractions are amateurs, all of whom are transferred from other industries. I was very excited when I first came into contact with tourism. At that time, I felt that it was too cost-effective to invest too little to control such a large piece of resources, and the prospects were infinite. At this time, the boss's mind is not clear. I was even more excited when I saw a piece of water, a waterfall, a few strange stones and a forest in my territory. I thought I could make a lot of money by treasure hunting. In fact, this kind of resources can be seen everywhere in China, countless, not scarce at all. The boss thinks that first of all, from the perspective of his city, this resource is very good for a small town, but it is not worth mentioning at all when looking at the whole country. The second is from his own feelings, because he has seen too few good scenic spots.

You should remember that tourist attractions are national competitions, not catering, and are only sold to local people. If tourist attractions can only attract local people and people from nearby cities to spend, they can only reach the level of "outing", far from traveling, and you can't live. If you don't go bankrupt and leave, if the government won't let you go out, don't forget that you only have management rights but no property rights, and you are unpopular and earn less. You must be ready to leave at any time. Scenic spots are all state-owned assets. The government asked you to invest in tourism development to make the people popular and promote local economic development, but you can't. Your result is to be bought out at an ultra-low price with your years of hard work and dreams.

Because your focus and development ideas are on the level of "outing", no matter whether your scenic spot is in a small county or a rural area, you should make the project unique in the country and attract people from all over the country to survive. Those bosses and scenic spots who think they can survive by eating people around them or diverting tourists by hot spots have seen two words for more than a decade: bleak!

Of course, this is not necessarily the boss's fault, because the planning of the tourism planning companies that guide the development is mostly at the level of "outing", so it is inevitable that the boss will find the wrong person and go the wrong way! And to what extent is this probability: 99%! 99% of China's tourism planning and scenic spot planning are at this level! It's not alarmist, it's what I have seen with my own eyes in this industry for more than ten years!

Second, there is no business without creativity! No shock, only regret!

Every year, we are invited from all over the country to travel all over the country. Over the years, we have rarely seen truly creative and thoughtful tourism investors. The vast majority of the ways to develop tourism are still the ways of the ancients a thousand years ago. Build waterside pavilions and observation platforms in the mid-levels, and build temples at the top of the mountains ... The ancients did this more than a thousand years ago. Can you live by doing this today? Have you ever used your head? Don't talk about ancient and modern comparisons. The mode of travel has changed in five years. Only by making small innovations in one year and making big innovations in three years can we survive. Can we play the routines of the ancients?

Too many investors chat with him, and he spends 90% of his time and interest talking with you about how to build trails, how to make gates and parking lots, how to make tourist reception centers magnificent, and how to make countries 4A and 5A…… the future. These are just the least important, tourists will not come to you at all! The national rating is also the least important for us. Government leaders may need this. A profitable boss is keen on playing this game and devoted himself to it, so he deviated from the track. What you need to think about most is, what are the scenic spots and attractions that 65.438+0.3 billion China people need most? Is the boss interested in evaluating the title? Nobody is interested, as long as it can make money, what's the use of that thing! Is it interesting to evaluate the 4A and 5A titles of your scenic spots? Pay more attention to the market!

Most of the so-called experts in the industry stay at this level: hiking trails should be gradual, not half a step, gates and buildings should be coordinated with the surrounding areas to reflect local characteristics, the ratio of self-driving buses in parking lots should be four to six, and the tourist reception center should be intelligent and distinctive ... This set of seemingly professional things that middle school students can recite in one day, you don't have to spend money, just find the staff of the local tourism bureau or the tour guide to have a meal. What you want is not millet and rifle, you can't kill a devil in eight years; What you want is an atomic bomb, and the devil surrendered in eight days! What you want is heavyweight, shocking and world-class ideas, ideas and landscapes, not these things that hold you back!

No matter whether the tourist attractions are big or small, no matter whether the resources are good or bad, there is only one way for you, that is, you must be shocked and have world-class wonders! We call it the core landscape and the shocking landscape. This is the core selling point and attraction of tourists who are willing to travel here! Without the shocking landscape, all the planning was in vain. What is a shocking landscape? There is a Tianmu Lake in Liyang, Jiangsu. Can you think of turning the word "Tianmu" into a landscape that shocks the world? Now someone has put forward an idea called "China Eye". The concept is "take a look and save your life". You must go and see it! Lianyungang is the hometown of Journey to the West, the hometown of crystal in Asia and the city on the coast of the East China Sea. Do you want to build the East China Sea Dragon Palace? Built with local cheap building materials crystal, it is called "Crystal Palace". Tieshan District, Hubei Province, a city born of iron ore, the local government and the invited planning institute can only think about the big mining industry tourism, losing two million a year! Can you think of changing the appearance of the new gymnasium next to it into the world's number one "iron rice bowl"? These ideas are all shocking landscapes that people have heard, never seen, thought in their hearts and reality. Everyone wants to see them and must see them. These are the creative works of Xiong Daxun's tourism planning company, which not only conform to the local history and culture, but also firmly grasp the market demand and human weakness, and the construction cost is not high, how can it not be successful!

The third is to be fooled by the planning company and killed by the mediocre planning.

The products of tourist attractions mainly refer to tourist landscapes, which should not only have the conventional product system of eating, living, traveling, shopping and entertainment, but also have the core landscape and shocking landscape. This is the most easy link for tourism planning companies and planning institutes to fool Party A. To sum up the routine briefly, the places with lakes must be yachts, fisherman's wharf, water entertainment projects, lakeside villas and golf. Where there are mountains, there must be temples, towers, pavilions, real CS, waterside pavilions and plank roads. The plain area is the ancient town business, car camp, ecological agriculture and flower planting ... seemingly varied, but in fact the same! World planning is a big copy! Basically, it is the number of roads mentioned above. No brains at all! Every year, we see hundreds of such tourism planning schemes, which are the same and mediocre, making people furious!

We have seen these mediocre schemes for more than ten years, and the most common ones are often well-known large-scale tourism planning companies in the industry. They have high qualifications, large offices and many people, so they have a strong ability to fool and deceive their bosses.

But the boss is in no hurry. Why? This is my first trip. I haven't seen it before. It looks fresh, creative and imposing. The price is ok. Pay the bill. It doesn't matter whether the scheme loses hundreds of thousands or millions. I am most afraid to carry out construction according to these plans, which is the beginning of letting the boss jump off the building!

Plan for life and death! A tourism plan often determines the life and death of a scenic spot! Therefore, we must not find a better company to do it, we must find the real first master in this industry to do it. This is the height of being responsible for yourself. How to find it? It's simple. Let's take a look at Baidu's "tourism planning scheme, tourism planning scheme and tourism marketing scheme". First, let's see if we can find many cases of a company. If we find them, we will have a basis for judgment, because the first master of an industry must have many programs that will be praised and forwarded by the industry; The second is to look at more than five or six complete cases of a company. If each one can excite you and impress you, it's basically reliable. Finally, be sure to look at the company's website again to strengthen your excitement and shock, and then make a decision. Modern people, even old people and old ladies, will also ask experts to see a doctor at home. Our leading cadres and bosses are still engaged in bidding competitions to support this muddle-along company, so we really shouldn't delay major projects. In the end, 99% of the bidding scheme definitely exceeded the vision of the local tourism director! You'll understand if you invite the tourism director to dinner. Why spend so much money? In the benchmark companies in this industry, almost all professionals who know about tourism planning know that everyone has been stealing fun. It is also a way to ask a few old tourists and people who have been in the tourism bureau for two years.

The First Brand of Tourism Planning in China —— Xiongdaxun Tourism Planning Company www.xiongdaxun.com

Xiong Daxun:

* Top of the top ten planners in China, holder of the "Golden Key", the highest prize in planning.

* was awarded the title of "China Planning New Generation Head" by the 3rd China Planning Conference.

* Top Ten Planning Experts in China Planning for 20 Years

* The scenery report "The First Person in China Urban and Tourism Planning".

* Yangcheng Evening News reported that "China is the representative of the third-stage planning".

* Operation newspaper: "Pioneer of business model planning in China"; "The China Plan is progressing smoothly."

* "New marketing. City Yellow Pages reported: "The first geek in China planning field"

* Planning Dali and Zunyi won the "China Planning Gold Award"

* Books "Punch Planning, Kick Advertising", "Jiangshan Count" and "Who is planning a trip"

Planning results:

(a), the city and tourism case:

Planning Dali: The slogan of "Romantic City" was put forward in 2002, which was a watershed. After 2002, the total number of tourists in Dali rose to more than 5 million, almost doubling! Realize an investment of 3.2 billion yuan! This case won the China Planning Gold Award. Yang Hui, deputy mayor of Dali: "Xiong Daxun's planning has injected nuclear power into our thinking."

Planning Shangri-La: After the Great Shangri-La Strategic Planning Report was reported to the State Council, by 2003, Diqing, with an annual finance of only over 50 million yuan, had obtained various financial allocations and loans of 420 million yuan. 2003 and 2004 became the year of town development in Shangri-La County, the airport was expanded twice, the city function was perfect, and the fact that the gateway, center and living room of Shangri-La were formed.

Planning Kunming: The positioning of Kunming International Tourism Festival as "carnival capital" and the planning of "Every day is the Spring Festival" and "Every day is the tourism festival" in Kunming have become the symbolic starting point of the second tourism venture in Yunnan Province.

Planning Hengshan Mountain in Nanyue: Director Cao said excitedly: "There are 5,000 people in Hunan who are thinking about the positioning of Hengshan Mountain every day, and it has been unresolved. I didn't expect you to solve it perfectly just one day after you arrived in Hengshan! "

Planning Jinggangshan: It was called "saving 200 million investment in 20 minutes" by Chairman Dai.

Planning Zunyi: Mu Degui, Mayor of Zunyi City, and Zhang Jiyong, Director of Planning Bureau: "There are many planning masters who have cooperated with us, and many of them are blushing. The only thing that can conquer the boss of the fourth team is Xiong Daxun's plan. In the future, we will invite Tongji University and the Chinese Academy of Sciences to plan according to the plan of the planning organization in Xiong Daxun. "

Planning Shiping: In just half a year, the number of tourists in Shiping County has quadrupled! With "seaweed cavity, cigarette box dance, flower waist dance!" The construction of "China's original ecological hometown of singing and dancing" has formed a "Shiping phenomenon" that has caused a sensation in the national cultural tourism industry. Director of Shiping County Construction Bureau: "Xiong Daxun gave us the positioning of' Mountain River Crystal Stone', which can be used for a thousand years!"

Planning Jiangchuan: Jiangchuan County leaders commented: "We have been in Jiangchuan for 30 years, so it is better to come to Xiong Daxun for 3 days!" The two directors of the Tourism Bureau and the Cultural Bureau both used "impressive!" Four words to evaluate Xiong Daxun's planning for Jiangchuan.

Planning Yao An: Secretary Yao An: "Xiong Daxun gave us a plan: top in China! Impeccable! "

Li, deputy county magistrate: "Xiong Daxun's planning is too awesome! Plan Yao An to the extreme! "

Planning Lake: Mayor Miao of Suqian City: "I have read Xiong Daxun's planning plan three times in a row! I believe Suqian will be famous at home and abroad because of Xiong Daxun. "

Planning Guiping: Former Director Dong of Guiping Tourism Bureau: "I was shocked to hear Mr. Xiong's planning report. I have been in the Tourism Bureau for eight years and have never heard of such a lofty plan. " Vice Mayor Liu of Guiping City: "I admire Xiong Daxun's talent! I believe that according to his plan, we will soon be able to realize the rapid development of Guiping tourism. "

Planning Wuxi Meili Ancient Capital: Mayor You: "Xiong Daxun's planning for Meili Ancient Capital can only be described as' shocking'."

Planning Mianxian County, Shaanxi Province: Wang Shuji, secretary of the county party committee: "I have been a leader for ten years and read countless plans and planning schemes. None of them can reach my ideological level. Just today, I believe it. If I had known Professor Xiong ten years earlier, Mianxian's tourism would not be like this today. Professor Xiong's planning is so shocking! "

Planning of Ninghai County, Zhejiang Province: County Party Committee: "Professor Xiong's planning scheme is very creative and operational, and I appreciate it."

Planning Shehong County, Sichuan Province: Secretary of Suining Municipal Party Committee: "The project of China Liquor No.1 Town planned by Xiong Daxun should be implemented as a particularly important project in the city." County magistrate Wang: "Xiong Daxun's planning scheme is very shocking! More than 200 leading cadres present applauded. "

Planning in Xingwen County, Sichuan Province: The county leaders concluded: "We have never seen several shocking wonders discovered by Xiong Daxun's planning organization for hundreds of times!"