Traditional Culture Encyclopedia - Travel guide - Standard construction of family hotels
Standard construction of family hotels
Due to various reasons, spontaneously formed family hotels have prominent problems. The main manifestations are as follows:
(1) Family hotels are generally of low grade, with no outstanding features and unstandardized services.
(2) There are only a small number of distinctive family hotels. How to create high-grade, fully functional, and certain-scale family hotel brand products still requires further exploration and practice
(3) There are still many deficiencies in the management, coordination, guidance and promotion of family hotels.
(4) The development of distinctive family hotels is subject to funding and supporting facilities constraints. In the development of family hotels, we must first pay attention to the standardization of construction. The main links are the following four aspects:
1. Bathroom. Family hotels are generally located in rural areas. Farmers' hygiene requirements for bathrooms often do not meet the standards of tourists. They need to be renovated and hygiene management strengthened. For example, Tibetan bathrooms are traditional squat-style toilets without flushing equipment. Feces fall directly from the second floor to the first floor and naturally accumulate on the first floor, making it difficult to meet tourists' hygiene requirements. In the planning and design of Linzhi Family Hotel, the Guangdong Provincial Tourism Development Research Center renovated it and added flushing and sewage pipes to make it acceptable to tourists.
2. Water and electricity supply: Some villages have not yet completed tap water pipelines, and often use mountain stream water or well water, and water quality and hygiene cannot be guaranteed. The construction of family hotels must first improve the infrastructure and lay water supply pipelines.
3. Bed. Beds vary from place to place, and we believe there is no need to unify them, but we cannot be careless about the four aspects of the bed being firm, flat, hygienic, and comfortable. Sleeping on a kang in the north or sleeping on an old-fashioned big bed in an ancient town in the south can increase the excitement of tourists. In the planning and construction of family hotels, we advocate the use of floral fabrics with local characteristics for bedding, and enhance the local cultural atmosphere in terms of windows and furniture.
4. Public activity venues. B&B guests need to communicate with the residents and with the tourists who are staying with them. It is often difficult for family hotels to have a TV in every room, so a public event space is needed. This place is usually together with the restaurant. In Yangshuo, Lhasa, and Lijiang, this public place is a bar. In a family hotel in Linzhi, this place is the lobby on the second floor. Tourists can dine with Tibetans, watch Tibetans making butter tea and make tsampa, taste butter tea and tsampa immediately, and watch TV and play cards together. Play chess and exchange travel experiences.
5. Standard drawings and approval standards.
The general public has no experience in how to transform a family hotel, and the government should provide certain guidance. For example, how room and bed sizes adapt to visitor habits. The introduction of standard drawings is very necessary. In the Linzhi family hotel construction plan, the Guangdong Provincial Tourism Development Research Center formulated three standard drawings to guide local people in the renovation and new construction of family hotels. For family hotels that apply for business, the local tourism authorities can also review the plans to determine whether they can become a member of the family hotel association. Construction is temporary, management is long-term. The healthy development of family hotels requires the government to strengthen management.
1. First of all, family hotels must be operated legally. Taxation, industry and commerce, health and other departments must intervene in advance to review registration, annual review, and apply for relevant licenses.
2. Secondly, a family hotel association should be established to be responsible for entry approval and daily management. Each family hotel also exchanges information through the association to improve its level. The development of family hotels abroad is relatively mature. Family hotels in the United Kingdom, France, Canada and other countries have basically formed a network, and information, intermediary promotion, and reservations are very convenient. It is difficult to operate as a family unit and attract tourists by yourself. The association can collect membership fees, compile some brochures, organize some publicity activities, and develop the tourist market. The Nankunshan Tourism Zone in Guangdong has established two organizations, the "Tourism Association" and the "Individual Labor Association" to coordinate and manage family hotels. At the same time, management regulations and association charters have been formulated to ensure that all member units operate in compliance with the law and industry self-discipline.
3. Third, the logo and image of the family hotel must be unified. This is mainly to standardize market order, facilitate market development, and allow tourists to stay at ease. The Guangdong Provincial Tourism Development Research Center recommends that family hotels in Linzhi area use the Chinese and Tibetan bilingual artistic word "home" as their logo. If tourists can see the signboard of the family hotel fluttering in the wind at the intersection, they will know that the resting place is not far away.
4. Finally, a "reception center" should be established in villages with concentrated family hotels to serve as a management center, handle tourist complaints, solve the problem of soliciting tourists, centralize laundry and rescue, and at the same time solve the basic needs of tourists. shopping needs.
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