Group introduction of Southern Newspaper Network

"Nanfang Daily" was founded in Guangzhou on October 23, 1949. In the course of more than half a century of development, Nanfang Daily has established its status as the mainstream political and economic media in South China with its irreplaceable authority, credibility and high-quality mainstream news and in-depth reporting. It is the only authoritative political and economic media in Guangdong that focuses on high-end readers. Through broadsheets.

In the past few years of development of the Southern Newspaper Industry, the "media multi-brand strategy" has been proposed. The first is to cultivate brand newspapers, with the brand newspaper as the leader. In addition to the main newspaper "Nanfang Daily", three sub-brands have been formed. Newspaper series: Southern Weekly Newspaper Series, Southern Metropolis Daily Newspaper Series, and 21st Century Newspaper Series. In the process of forming the brand and newspaper system, we adopt the rolling multi-brand development path of "dragon begets dragon and phoenix begets phoenix", and use the newspaper system with high-quality brands as the leader to incubate new sub-newspapers and periodicals. In 2003, the "Beijing News" jointly created by Southern Newspaper and Guangming Daily Newspaper Group entered the Beijing newspaper market.

Southern Newspaper Media Group is committed to efficiently integrating and allocating resources to maximize the overall benefits of the group. The group now owns "ten newspapers" (Nanfang Daily, Southern Weekend, Southern Metropolis Daily, 21st Century Economic Report, Southern Rural Daily, Nandu Weekly, Fashion Weekly, Financial Weekly "and "Beijing News" co-organized with Guangming Daily Newspaper Group, "Xijiang Daily" co-organized with Xijiang Daily), "Six Magazines" ("Southern Monthly", "City Pictorial", "Famous Brand" magazine, "Southern People Weekly", "21st Century Business Review", "Business Travel Weekly"), three websites (Nanfang.com, Nanfang News Network, Aoyi.com), and one publishing house (Nanfang Daily Publishing House).

While deeply cultivating traditional print media, Southern News Media Group is committed to implementing the new media advancement strategy, accelerating the development of online media and mobile media, and is committed to exploring related industries that can develop media advantages and achieve There have been breakthrough developments in cross-media, cross-region, and cross-industry operations. At present, the group has successfully built a three-dimensional combination of three major platforms: newspapers, periodicals and publishing houses, and the Internet, gradually extending in the direction of a media industry brand group, following the strategic goal of building an international cultural communication industry brand, and taking the "brand media innovation power" as its core Axis, with print media, online media, mobile media, book publishing, cultural exhibitions, cultural industry and media's social welfare activities as the "seven fleets", enables Southern Newspaper Media Group to present a richer brand group structure.

Southern Newspaper Media Group will be built into a modern media group. The Group is committed to promoting institutional innovation, optimizing the Group's organizational structure and strategic management system, and achieving the group management goal of "orderly control and appropriate divisions". At the same time, it also actively explores capital operation models and accelerates the development of foreign cooperation in various ways.

In 2001, in the "Preferred Enterprises for Employment of Chinese College Students in the New Century" survey organized by the Ministry of Education and voted by millions of students across the country, Southern Newspapers ranked among the top 50 and was the only newspaper group on the list. Since 2001, Nanfang Newspaper has been selected as one of the top 50 companies in the "China's Most Respected Enterprises" selection by the Peking University Enterprise Management Case Study Center for six consecutive years. Among them, it won the title of "China's Most Respected Enterprises" in 2001 and 2006. In the 2004 "China's 500 Most Valuable Brands" ranking jointly released by the World Brand Laboratory and the World Economic Forum, three newspapers from the Southern Press were on the list; four newspapers were on the list in 2005 and 2006; in 2007, " On the list of "China's 500 Most Valuable Brands", without taking into account the brand value of Southern Press and Media Group, four of its subsidiaries: "Nanfang Daily", "Southern Metropolis Daily", "Southern Weekend" and "21st Century Business Herald" The brand value of the newspaper reached 9.699 billion yuan.

Chronicles of Southern Newspaper Network

In March 1998, the self-published network was established, which was a great success and won the "China Newspaper Industry (Operation and Management) Innovation Award".

On December 28, 2001, the new printing center was fully put into operation, and the printing power of Southern Newspapers entered the international advanced ranks.

Since March 4, 2002, Southern Metropolis Daily has been completely revised, with an average daily circulation of 1.15 million copies.

Starting from August 6, 2002, Nanfang Daily has undergone a comprehensive revision, establishing its status as the mainstream political and economic media in South China.

On October 24, 2002, Southern Weekend completely revised its version to more closely follow the pulse of the times and record the progress of the times.

On January 6, 2003, Nanfang Daily established a review committee.

On August 1, 2003, the famous brand magazine was launched, starting the process of elite men's magazines.

On August 6, 2003, Nanfang Daily revised its edition for the second time and added six professional weekly magazines: investment, IT, tourism, automobiles, health, and talent development to further strengthen the characteristics of political and economic media and cultivate effective target markets.

On November 8, 2003, the "Beijing News" sponsored by Guangming Daily Newspaper Group and Nanfang Daily Newspaper Group was established in the capital. Launched in Beijing on November 11, it is the first cross-regional newspaper model in the country to receive formal approval from relevant national departments.

On November 25, 2003, the Shenzhen Distribution Center of Nanfang Daily was established.

On December 12, 2003, Nanfang Daily revised its page for the third time and added a Pearl River Delta news section to make it closer to the city and life.

On September 16, 2003, Southern Metropolis Daily’s international, sports, and entertainment news was revised and expanded.

On December 1, 2003, the 15th "World AIDS Day" 121 Joint Action Plan Organizing Committee, the China STD and AIDS Prevention Foundation, and the 121 AIDS Donation Center held a grand meeting at the Great Hall of the People. Nanfang Daily Newspaper Group won the "Humanistic Care Award" at the 121 Joint Action Plan Donation Recognition Ceremony to combat AIDS.

On December 14, 2003, Nanfang Newspaper won the annual media award of "2003 China's New Talent List" sponsored by New Weekly Magazine.

On December 28, 2003, the Southern News Network was revised and launched, becoming a group portal integrating news, information, personalized information services and e-commerce.

In December 2003, the circulation of Nanfang Daily ranked first among provincial party committee newspapers nationwide for 18 consecutive years.

In early 2004, Nanfang Daily Newspaper Group established a strategic operations department, which effectively promoted the multi-brand development of Nanfang Daily Newspaper Group into a new fast lane.

In January 2004, Fan Yijin, president of Nanfang Daily Newspaper Group, was selected as one of the 2003 influential figures in China's media industry by "Media" magazine, which is in charge of the General Administration of Press and Publication.

In April 2004, the Southern Newspaper Postdoctoral Workstation was established.

On April 28, 2004, Southern Metropolis Daily became the only mainland media to receive the "New Great Wall" honorary plaque.

In June 2004, the World Brand Laboratory and the World Economic Forum jointly released the 2004 "China's 500 Most Valuable Brands" rankings in Beijing, Nanfang Daily, Southern Metropolis The three major newspapers, China Daily and 21st Century Business Herald, topped the rankings.

On June 15, 2004, Southern People Weekly was founded.

On June 25, 2004, Nanfang Daily Foshan Observation Weekly was launched, focusing on Guangzhou, Foshan and other Pearl River Delta cities. Within two months, Dongguan Observation and Shenzhen Observation were launched one after another.

On September 1, 2004, 21st Century Business Review was launched.

On September 27, 2004, the Southern Newspaper and Media Industry Base, which represents the most advanced level in the domestic industry and covers an area of ??320 acres, was officially settled in Nanhai. This base will be positioned as an industrial base integrating newspapers, books and periodicals, commercial printing, logistics and distribution including newspaper distribution, newspaper warehousing, and tourism viewing.

On December 31, 2004, Dongguan Tianhua Chuangzhan Printing Factory, the printing center in eastern Guangdong, officially opened for printing.

On January 1, 2005, Nanfang Daily was sent out from the Beijing printing office, and the distribution work in Beijing and surrounding areas was officially carried out simultaneously with Guangdong.

On July 18, 2005, the Nanfang Daily Newspaper Group changed its name to the Southern Newspaper Media Group to demonstrate the transformation of the Southern Newspaper Group from a newspaper group to a group newspaper. This shows that the Southern Newspaper is Develop in breadth and depth.

In July 2005, the famous magazine won the "Merit Award" in the magazine category of the American Printing Awards (Benny Award) and the American National Gold Ink Gold Award. In addition, it won the IAPHC (International Association of Printing Craftsmen) last year. Silver Award, becoming the first magazine in mainland China to combine the world's three most prestigious printing awards.

Attachment: Southern Newspaper Media Group series of newspapers:

Nanfang Daily, Southern Weekend, Southern Metropolis Daily, 21st Century Economic Report, Southern Sports, Southern Rural News, City Pictorial, Famous Brands, Southern People Weekly