What are the new ways to play industrial tourism in the post-industrial era?

Lan Yu cultural design recommends the following new models for reference, hoping to help.

Caster: Early Industrial Tourism Model

In 2002, Changyu introduced the concept of winery to China and established the first professional winery in China-Yantai Changyu Castel Winery. The winery is located in Yantai, the hometown of wine with a long tradition of brewing, and is famous for its European garden architectural style at home and abroad.

The winery integrates wine making, tourism, leisure and entertainment. Wineries strictly follow the 3S principles of international high-end winery construction-sea, sand and sun, and strictly follow the traditional French techniques to brew high-end winery wines.

The overall design of Changyu Castel Winery adopts the European manor style, which combines the essence of Chinese and European architecture. The design of the square, interior decoration and professional tasting room all came from Marcel Mirande, a top French architect and member of the French Architectural Association. The whole winery consists of a main building of 8300 square meters, a square of 5 hectares and a wine vineyard of 135 hectares, with a total area of 140 hectares.

Changyu Castel Winery has an underground cellar with a total area of 2,700 square meters and a depth of 4.5 meters. It is generally divided into three storage areas: bottled fermented sparkling wine storage area, wine storage area (dry red and white) and special wine storage area (super sweet wine and high-grade ice wine). The wine cellar is equipped with refined management such as wine adding machine and barrel washing machine imported from Italy, and the equipment level has reached the international advanced level. The annual temperature of the wine cellar is 12- 16℃ and the humidity is 75-85%, which ensures the full brewing and slow ripening of all kinds of wines stored.

Changyu Castel Winery introduces advanced winemaking equipment, and combines traditional grape planting techniques and winemaking techniques with the most modern and rigorous winemaking methods to make the wine more aristocratic. The wines of Changyu Castel Winery are all grapes planted in the natural environment, and are carefully brewed by peeling, juicing and other processes. Different climate, planting soil, brewing technology, storage environment and aging time make wines have their own characteristics.

Through the form of industrial tourism, the characteristics of all aspects are displayed, and all aspects of production give people a brand-new experience, satisfying tourists' curiosity and thirst for knowledge. It is a model for food industry and manufacturing industry, and has a strong reference significance.

Lotus windmill town: the second spring of old craft

Last May, a movie called "A Hundred Birds at the Phoenix" attracted a lot of attention. The film mainly tells the story of Jiao, a venerable old suona artist, leading his disciples to pursue and inherit the spirit of suona with persistent enthusiasm and firm belief. The film shows deep concern about the disappearance of traditional handicrafts, and also gives the protection mode.

Coincidentally, there happens to be an industrial tourist town in the Netherlands, which tells a similar story. The traditional wooden shoe technology has become a tourist project here, and the repeated wooden shoe making process has attracted the attention of many tourists, so that tourists can fully understand the wooden shoe making process. Of course, it is also a way of tourism with industrial integration, and it also shows the cheese making process on the spot. Tourists buy wooden shoes and taste cheese on the spot. This has created new opportunities for the revival of traditional handicrafts. Students with WiFi can learn about the making process of wooden shoes through the following video. This case can be used for reference by many time-honored product enterprises-there are wineries, vineyards, tea factories, food production and processing, handicraft production enterprises and so on in China.

Effie Bao: A New Mode of Industrial Tourism

Zhang Yu Effibert International Winery was completed in June, 2007, and it has built a comprehensive international winery with multiple functions such as wine making, tourism, leisure and wine knowledge training. The original ecology of the winery reproduces the European wine culture, allowing consumers to experience the quaint French winery-style life without going abroad, releasing the pressure of urban survival and improving the quality of life.

In addition to traditional industrial tourism projects, Aifeibao has also been integrated into museums, leisure vacations, film and television entertainment, wedding photography and professional knowledge training. It provides a new reference for the horizontal development of industrial tourism and can be used for reference by many internationally renowned brands, such as Kweichow Moutai and Chengde Lulu. , and can run similar activities completely, and firmly bind and deeply integrate their own enterprises with the tourism brands of the whole region.

Volkswagen: High-tech+Brand Model

The popularity of Industry 4.0 and the aura of automobile manufacturing giants have made Volkswagen a benchmark for industrial tourism.

The mode of enterprise museum+factory visit is undoubtedly a new innovation. Usually, people's understanding of museums is national public welfare, collecting natural and human cultural heritage with archaeological value. At that time, it was rare for enterprises to build museums, and it was only an exhibition hall at most. The Volkswagen Museum is one of the most prestigious museums in Germany. It shows many classic Volkswagen models and many important historical documents of the automobile industry. Now it has become an important tourist attraction.

Volkswagen invested 654.38+86.62 million euros to build this transparent factory with a total area of 8.3 hectares. The glass building with a length of 140m and a height of 20m is the production area of the transparent factory. Its appearance is dazzling and angular, only a few hundred meters away from the city botanical garden, and it blends harmoniously with the city appearance and botanical garden.

The transparent factory consists of two parts, the ground part and the underground part. The ground part is divided into three layers, and the assembly sequence is from top to bottom. The third floor is the installation of basic vehicle accessories, including lines and body sealing strips. The second layer is the assembly of instrument panel, power system and front and rear bumpers; The first layer is the assembly and final inspection of vehicle internal parts; * * * formed three production cycles and one testing cycle. The underground part is used for logistics and pretreatment.

Volkswagen is an industrial tourism with great reference significance in manufacturing industry.

Now China has become a world-class manufacturing power. Many manufacturers of household appliances, computers and mobile phones sell their products on all continents. Each enterprise can realize various incomes by developing industrial tourism projects, and at the same time, it can promote its corporate brand to tourists in a more ingenious way. Why not?

The Innovation Mode of 798 Factory

The well-known 798 Art District can be regarded as a model of domestic industrial tourism development, and it is also an impossible topic to discuss the development of domestic industrial tourism.

The predecessor of 798 Art District is Beijing Huabei Radio Joint Equipment Factory built during the First Five-Year Plan period. From June, 5438 to February, 2000, many factories in the factory were integrated and reorganized into Beijing Qixing Huadian Technology Group Co., Ltd., and a large number of factories were idle due to asset reorganization.

In February 2002, Robert, an American, rented a 1.20 square meter idle factory and transformed it into a "front shop and back company" model.

Robert has many artists' friends. When they visited Robert's company, they took a fancy to the spacious space and low rent here, so artists rented studios as studios, studios, exhibition rooms and showrooms.

It eventually developed into a landmark cultural industrial park in Beijing, with bars, restaurants, coffee shops, bookstores, galleries and other business places dotted around. This model has also spawned a large number of "cultural and creative parks" in China.

Although we study the industrial tourism "798", we must see some problems-the early stage of the 798 park was completely the product of spontaneous formation and independent planning. Later, with the rise of the reputation of the park, a large amount of capital entered the park, which made the land price of the park rise in a short time and stimulated the consumption in the park.

At the same time, after many times of rectification and repair, the current 798 factory has taken on a new look, but it has lost its original quaint vicissitudes and creative sense. Among the original major tourist groups and major consumer groups-Beijing local residents and college teachers and students, the reputation of 798 Park began to decline.

How to maintain the original style and brand image of the creative industrial park as much as possible while introducing funds to promote development requires long-term and stable planning and guidance.

Ruhr District: From Industrial Cluster to Elegant Culture

Ruhr used to be a coal mining area in Germany. With a population of 5 million, it has become one of the largest gathering areas in Europe, and now the cultural landscape density is among the best in the whole European continent. Metropolis such as Bochum, Dortmund, Duisburg, Essen and Oberhausen, as well as many other cities, have shaped Ruhr into a unique urban circle full of surprises.

RuhrKunstMuseen constitutes the most dense landscape zone of modern art museums in the world: 20 museums are scattered in 15 cities, only a few kilometers away from each other. Even so, they are only the tip of the iceberg in the distribution network of more than 200 museums, among which the Museum Fü r Kunst und Kultur Geschichte Dortmund, which opened in 1883, is the oldest exhibition hall in the city circle, and the Folkwang Museum has become the largest museum here with its annual visitors of nearly 800,000. All these will help Ruhr become a more important brand-new cultural area, and its rich industrial heritage will be remembered forever. Culture promotes change, and change promotes culture. Industrial facilities have become an exciting new stage, and people are enthusiastically moving towards the new road of development: this is Ruhr District.

Industrial heritages such as blast furnace, gas storage tank and lifting derrick stand tall as symbols of that era. Today, the industrial elements in Ruhr still linger, even though coal is no longer transported here, it is replaced by cultural activities such as drama, music, painting, dance and performance. This industrial and cultural route still retains the former glory of the industrial zone: it is a 400-kilometer-long circular route that runs through Ruhr, extending from Duisburg to Hamm and Hagen, and there are 54 precious witnesses of the industrial history and present situation in this area along the way. A typical example is Landschaftspark Duisburg-Nord in Duisburg. This place used to be an industrial wasteland, but now it has been transformed into a brand-new multifunctional park. The former gas storage tank was transformed into the largest artificial diving center in Europe, with unexpected facilities such as climbing rockeries in industrial metropolises. Adjacent to it, Oberhausen also made a brand-new interpretation of an old symbol, that is, the gas storage between the Rhine-Hellne Canal and CentrO, a large shopping experience center: this steel behemoth is a coking gas storage built in 1929, and now it is probably one of the most unique exhibition halls in Europe.

Essen has now become the "urban area" of the cultural center of Ruhr 20 10, and its Zeche Zollverein is not only a world cultural heritage selected by UNESCO, but also an obvious manifestation of the changes in the whole region. The golden Madonna in Domschatz of Essen Cathedral is called "Essen Treasure". Although it is not dazzling enough, it is still worth seeing. This world's earliest full-length portrait of Maria (Vollplastische Marienbild) is the most important work of art in the early Middle Ages, which shows the simple and gorgeous elements to the fullest. More secular cultural works are collected in the Red Dot Design Museum, which is also the largest contemporary design exhibition in the world. There are about 65,438+0,000 design works in a space of more than 4,000 square meters, all of which have won the internationally prestigious Red Dot Design Award.

Located not far from Bochum, there stands the amazing Ruhr Triennial Center Theater, namely Bochum Century Auditorium, which is the prototype of modern functional engineering buildings and one of the symbols of the new Ruhr area. The German Mining Museum (Bergbau-Museum) is the largest of its kind in the world, and it vividly restores Bochum's past: the chimneys are full of smoke and the blast furnaces are blazing. More than 400,000 tourists flock here every year. They first visited the underground, then stood on the lifting derrick and looked at Bochum and Porter from a height of 63 meters.

The once prosperous industrial clusters gradually declined and eventually became ruins. How to reproduce the past glory is a headache for these factories. Integrating creativity and turning waste into treasure has great inspiration for large-scale famous industrial sites located in the suburbs of big cities, with convenient overall traffic conditions and huge tourists around, and has great potential in China.

Industrial tourism originated from abroad, so we should make foreign things serve China and learn from them. At the same time, there are many advanced examples in China, which we should not ignore. Only by constantly learning from successful enterprises can we get the word and get the silver.