Traditional Culture Encyclopedia - Travel guide - Which is better, Shanghai Volkswagen or FAW-Volkswagen?
Which is better, Shanghai Volkswagen or FAW-Volkswagen?
First, brand comparison.
First of all, Shanghai Volkswagen, founded in 1984, is one of the earliest brands to enter China. Main production brands: new? Passat New Passat; Brand new LaVida; Tiguan; LaVida Classic Edition; Lavida Sports Edition; Lang xing; ? Santana Zhijun; New Santana; Touran; Forces nouvelles; A brand-new cross? Polo. The most outstanding sales are LaVida and Passat.
Let's talk about FAW-Volkswagen again. Faw-Volkswagen was founded 199 1 years ago, and its headquarters was set up in Changchun, Jilin. FAW-Volkswagen brands mainly produce: Jetta, Bora, Golf A7, Sagitar, Magotan, CC, and Audi brands: Audi A4L, Audi A6L, Q3, Q5 and A3.
SAIC mainly represents the southern region and FAW represents the northern region. Although these two manufacturers produce Volkswagen, they are quite different in holding scale and sales volume. Shanghai Volkswagen has stronger research and development capabilities, and many of the accessories used are made in China. I think Shanghai Volkswagen has better cost performance than FAW-Volkswagen.
Second, the sales volume comparison
According to the American automobile reliability ranking in 2022, Volkswagen ranked 2 1, and the overall quality of Volkswagen performed well. When it comes to SAIC Volkswagen and FAW-Volkswagen, SAIC Volkswagen has been far ahead in vehicle sales in July 2022. Under normal circumstances, its monthly sales volume is two or three thousand more than that of FAW. Although some car owners said that the quality of FAW-Volkswagen is more severe, from the perspective of sales volume, FAW has been relatively backward.
In terms of sales volume, SAIC Volkswagen's sales volume is higher than that of FAW-Volkswagen. I think this is mainly due to SAIC Volkswagen's good marketing strategy.
Third, the strength comparison
In fact, what can best prove the gap between the two is the real strength of its models. I take Tiguan X of SAIC Volkswagen and Tan Yue X of FAW-Volkswagen as examples. These two cars are positioned as medium-sized SUVs, but the spaciousness of the cars is different. The length of Tiguan X is close to 4.8 meters and the wheelbase is close to 2.8 meters, which provides spacious and comfortable interior space for car owners and makes family travel more convenient.
I think Tan Yue X is slightly inferior to Tiguan X in length and wheelbase, which directly affects the actual driving experience of car owners, and it is inevitable that they will feel sore after driving for a long time.
Four. Comparison of complaint rates
The number of complaints can reflect the owner's evaluation of the brand to a certain extent. According to the data of Auto Complaints Network, in the first half of 20021,the number of complaints from FAW-Volkswagen was much higher than that from SAIC- Volkswagen. Since the beginning of last year, the growth rate of complaints from FAW-Volkswagen is more than twice that of SAIC-Volkswagen. Such a high number of complaints directly affected the prestige of FAW-Volkswagen, and lost a certain sense of trust in the hearts of prospective car owners, which was unfavorable to the development of enterprises.
Judging from the number of complaints, I think SAIC Volkswagen won.
Comparison of verb (verb's abbreviation) consumption groups
SAIC Volkswagen and FAW-Volkswagen have completely different understandings of consumers. The former takes a longer-term view, defines the consumer group as the middle and high-end class in combination with the speed of economic development, and introduces more models with excellent strength and quality and relatively high prices. Facts have proved that this decision is correct, especially considering that most car owners have achieved relative financial freedom, SAIC Volkswagen is indeed far-sighted.
FAW-Volkswagen mainly focuses on the low-end consumer market, and its model price is low, but its strength and quality can only be said to be unsatisfactory. Such measures brought a lot of benefits to the brand a few years ago, but with the continuous improvement of people's living standards, these models can no longer meet the needs of car owners.
Summary:
After comparing SAIC Volkswagen and FAW-Volkswagen, I personally think they still have their own advantages and disadvantages. After all, it takes time and continuous improvement to achieve the perfection of the car. The development history of SAIC-Volkswagen and FAW-Volkswagen is not too long, so it is good to achieve such results. In addition, the appearance and interior design of Volkswagen brands are generally too rigid, which is also a hot topic that users have been teasing. If we must compare the two, I think the strength of SAIC Volkswagen is better.
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