Press conference planning plan

Press Conference Planning Plan Part 1

(1) Introduction to Press Conference Planning Plan Activities

The venue of this press conference is planned to be xx Hotel, booth The scale is 100. In order to better complete the negotiations and cooperation between the organizer and various enterprises, this press conference is divided into three sections, namely press conference, media meeting, business negotiation meeting and banquet. During the meeting, the organizer negotiated with each enterprise to reach an agreement, signed a peace contract, and jointly completed this large-scale environmental protection public welfare event.

(2) Event time: 3 pm on August 1, xx (tentative)

(3) Event location: xx Hotel (tentative)

< p> (4) Activity process

1. Early preparation:

(1) Venue arrangement

(2) Pre-meeting configuration (2 hours before the meeting) (Including: clothing, makeup, item placement, wedding planning plan, beverage and food placement, equipment debugging, etc.)

(3) Signatures from media and companies present (1 hour before the meeting) (at the entrance Sign the sign-in book)

(4) Media preparation (30 minutes before the meeting) (including: bringing equipment into the venue, security check, location arrangement, etc.)

(5) Admission (15 minutes before the meeting) (Host, attending leaders, business leaders)

2. Activity progress

(1) Activity planning plan before the opening (10 minutes)

①. The host comes on stage (walking method, explanation before the meeting)

②. Attending leaders enter and sit down (seating arrangement: guided by the etiquette lady) ③. Etiquette (glass setting process, inspection Post-guidance)

(2) Opening: The host delivers a welcome speech and opening remarks (introducing the participating leaders, companies, media, etc.) (5 minutes) (speech writing 1)

(3) Speech by the leader (organizer) of the Propaganda Department of xx Province (5 minutes) (Writing 2)

(4) Moderator’s words (Writing 3)

(5) A speech by a representative of the co-organizer or a representative of the CCTV Literature and Art Center (3 minutes) (Written 4)

(6) Moderator’s words (Written 5)

(7) xx Province Environmental Protection Bureau leader speaks (5 minutes) (Writing 6)

(8) Host speech (invite representatives of sponsoring companies to speak on the host stage) (Write a 7-theme wedding planning plan)

( 9) Sponsoring company representative speaks (3 minutes) (Write 8)

(10) Signing ceremony: The hostess will hand over the cooperation contract between the two parties, the organizer and the sponsor will exchange documents and sign (cover Chapter), shaking hands and smiling, taking photos with staff, and the person in charge invites reporters to take photos. (6 minutes)

(11) Moderator’s words (written by 9)

(12) The leader of the xx Propaganda Department and the representative of the Chinese Calligraphers and Painters Association unveiled the ceremony (time: 8 minutes)

(13) The relevant documents for the calligraphy and painting exhibition collection will be distributed to representatives of each enterprise by etiquette (written 12)

< p> (14) The host summarizes the press conference (write 13) The host gives a concluding statement and thanks the leaders, enterprises and media who participated in the meeting (3 minutes) (write 14 plan)

(15 ) The leader (organizer) of the Propaganda Department of the Provincial Party Committee announced the end of the press conference (Writing 15)

(16) The staff organized the evacuation and arranged the investment negotiation meeting. The press conference is initially planned to last 38 minutes, with flexible time (35 minutes to 40 minutes)

(5) Activity details:

1. Staffing:

2. Placement of items for the press conference

3. Arrangement and placement of items for the negotiation meeting and wedding planning plan

4. Staffing for the negotiation meeting:

5 , Emergency handling

(1) On-site order: Security personnel will assist the person in charge in coordinating the work.

(2) If there is a disconnection of the microphone during the leader's speech, the microphone will be changed as a courtesy (it still does not work)

The host will hand over a spare microphone. If there is a major problem, Faults will be debugged by technical personnel

(3) If there are emergencies such as injuries or illnesses, medical staff will coordinate treatment.

(4) Other emergencies shall be coordinated by the person in charge and assigned staff.

Press conference planning

1. Basic content of the press conference: time, location, hosting, undertaking, host, publisher, participating leaders and location arrangements, opening ceremony planning plan, Participants

2. Meeting procedures

(1) The host announces the start of the press conference;

(2) Each publisher delivers a speech and focuses on the key points< /p>

(3) After the press conference, free interview.

3. Venue layout

(1) Chinese and English monogram: large-scale event planning plan

(2) Venue scale:

(3) Equipment, with simultaneous interpretation and projectors, is generally provided by the venue

(4) Provide a venue for display and distribution of materials

(5) Drinks are provided at the venue

IV. Division of responsibilities

The press conference is led by (a certain organization) and consists of a working team attended by (which organizations).

1. Invite personnel to the responsible department.

2. Department responsible for the release draft

3. Department responsible for translation and wedding planning plan sample

4. Department responsible for guest reception

5. The department responsible for preparing invitations, gifts, etc.

6. The department responsible for the venue layout and reception work

7. The department responsible for relevant food and accommodation arrangements

5. Work progress

Determine the plan, clarify the division of labor, implement responsibilities, determine the venue, and hold meetings.

The invitation to participants has been basically completed, and the drafting of leadership releases and advertising planning plans have been completed.

Leaders review and translate the draft.

Each inviting unit shall implement the invitation work for guests and journalists;

Agree on the layout of the venue and complete the preparation of gifts, promotional materials and information bags.

Each participating representative arrived and sent the relevant introduction materials to the registration office of the meeting site for unified display.

VI. Main materials

(1) Speech draft;

(2) Press release;

(3) Introduction to material news Press conference planning plan part 2

Anyone who has been engaged in press conference planning has had such worries: On the day of the press conference, will the reporters come as scheduled? If they come, will they question the spokesperson in a quarrelsome manner?

1. When?

Don’t let the media feel that attending a press conference that could be replaced by other forms is a waste of time.

Times suitable for holding a press conference include: the company and its products (services) have become part of an issue of public concern, the company or other members have become the target of public criticism, a new product has been launched, and a big-name celebrity has been hired. Be your own advertising model (journalists are sometimes not interested in advertising but think advertising models are worthy of attention), make major adjustments to company personnel, expand production scale, achieve the latest record sales performance, etc.

Therefore, when a company considers whether to hold a press conference, it should first check against the following issues:

1. A press release or audio and video tape--attached Event introduction and background materials - are they fully capable of providing reporters with the stories they need and media audiences like?

2. Is there anything that can be added to a press release when reporters can see or try out a new product?

3. Can the public appearance of the company’s senior managers or board members gain or enhance cohesion or credibility for the company?

4. Can you provide journalists with news that they cannot get elsewhere?

5. Are there other effective ways to convey information to reporters? For example, a dance or a dinner party.

6. Can the company’s spokesperson effectively convey information and withstand the test of questions?

7. Can face-to-face communication with reporters provide them with an opportunity to ask about other aspects of the company that we do not want to make public? Such as company strategy.

2. "Rehearsal" in planning and preparation

As the saying goes: Be prepared and be prepared. For organizational communication, information must be carefully processed and accurately reach a specific public. Information dissemination channels must also be carefully selected. Therefore, never fight an unprepared battle, and be sure to conduct training and rehearsals in advance.

Generally, one or two systematic trainings are necessary. The specific training methods are as follows:

1. Gather those who usually dare to speak out, let them sit in the press box, and give them two types of questions-one type will definitely be asked, and the other type is You hope not to be asked. Let the "journalists" ask questions. If necessary, repeat 2 to 3 times.

2. Let people who are familiar with the technology and process flow attend the meeting to check whether what the spokesperson said is accurate; if the design is legal, the company's legal counsel should also be included in the meeting.

3. Play the "rehearsal" video repeatedly to let the spokesperson see his expressions and body language effects, and then give his opinions.

4. Professional training. Some companies think this is a waste of time and money, but in fact they do not understand the value of professional training. Even if you naively think you'll never hold a press conference, you're bound to encounter a similar situation in your office - if a scandal brings a swarm of reporters, it's too late to train.

3. Choosing a suitable news spokesperson

The conditions for a news spokesperson should generally include the following aspects:

1. Effective communication and communication skills are The first requirement. It involves knowledge, clear language expression, listening ability and responsiveness, appearance-including body language.

2. The ability to implement the original plan and make flexible adjustments.

3. Title is very important-the spokesperson should hold an important position in the company and have the authority to speak on behalf of the company.

4. Determine the date

It is important to determine which day of the week and which time of the day. Edelman International Public Relations usually starts by focusing on the target public, that is, first examining which time is the easiest time for the target public to learn certain news, and what is the best method?

5. Invitation

Never invite by phone. A request letter with a company logo indicates that the press conference is formal. It is best not to include the full name and personal phone number of the meeting contact person in the letter. Otherwise, if they reveal some information in advance, it will hurt other journalists.

If the media is not far from the company, deliver it personally. Be careful not to send the invitation letter too early so that the invitation letter is buried in the pile of documents, but you should also allow time for the other party to respond. You can even call to ask whether the letter was delivered as scheduled, whether the other party is attending the meeting, etc.

6. Press Releases and Background Materials

Each press conference should provide a press release and background introduction so that reporters can dig out news events and background information in addition to the issues involved in the meeting. How much coverage. It’s best to send press releases to reporters in advance, which means they’ll have it as soon as they come in to sign in, so they can read and listen to it at the same time. The company also thought of providing audio and video materials to reporters. For this, make sure a professional photographer is present.

Background materials should generally include the following:

1. Key points of the news time involved in the press conference;

2. A brief history of organizational development; < /p>

3. Technical manual - if the purpose of the conference is to promote a new product or machine;

4. Personal introduction and photo of the spokesperson;

5. Others such as communication cards, business cards, etc. for reporters and editors to contact in the future.

6. Attention should also be paid to the covers of press releases and background materials, and the company logo should be printed to build public awareness.

7. Room Settings

The size of the room used for the press conference mainly depends on the photographers participating in the conference. Television photojournalists take up more space than newspaper photojournalists. If the television cameras are in the back of the room, the company spokesperson should sit in the front of the room; if only newspaper reporters are attending the meeting, the spokesperson can sit among the reporters and move to the front when someone asks a question. The more casual it is, the closer the space is to the reporter, making it easier to create a friendly atmosphere. Pay more attention to room size.

The space in the house is large and the number of people is small, which gives the impression that the content of the press conference has little news value. Rather than this, it would be better to be in a smaller room: the room was full, and there were some people standing in the aisles, giving the impression that there must be important news! Do not sit in front of a mirror, window, or other reflective background to prevent the lens from being compromised. Press Conference Planning Plan 3

1. Organizer: Lenovo Group

2. Press Conference Location: 79 Cans, 798 Art District, Beijing

3. Release Theme of the conference: Mobile Internet for Happy Life - Lenovo Mobile Internet Strategy and New Product Launch

4. Participants: Yang Yuanqing, Chairman and CEO of Lenovo Group, Liu Jun, Senior Vice President of Lenovo Group, Senior Vice President of Lenovo Group President and CTO He Zhiqiang, Lenovo Group Vice President Shao Tao, Lenovo Group VP Chen Wenhui, as well as major news media and business elites from all walks of life.

5. Purpose of the press conference: To attract the attention of various media and build momentum for products that will be sold in the future, promote the corporate image, highlight the corporate strength, and demonstrate leadership style.

6. Press conference organization process:

(1) Venue layout:

1. An exhibition stand with the name of the venue is placed in front of the door, and there are staff to guide attendees Entering the venue

2. Set up an etiquette lady at the reception desk of the venue

3. Set up exhibition racks in line with the singing theme around the venue to briefly introduce products and companies

4 . The rostrum is set up in a simple and technological atmosphere, and has the organizer's logo

5. A multi-functional screen is set up behind the rostrum to facilitate playing materials and promoting products

6. A comfortable table is set up at the venue Taiwan, equipped with drinks and snacks

7. Set up a special area for media shooting and production

(2) Meeting process

1. Receive guests, guests, media, etc., and conduct Sign in

2. Guide guests to enter and take their seats

3. Play a shocking corporate promotional video

4. Voice guide CEO Yang Yuanqing’s speech

5. Play the theme promotional video and introduce the next winner Liu Jun to give a speech

6. Play the short product show to introduce and demonstrate the new product by Shao Tao, Vice President of Lenovo Group

7. Shocking short film introduces the release of the next product

8. Voice guides the main leaders and takes the stage to jointly launch the "Lenovo Mobile Internet Happy Life" ceremony

9. Please take photos The photographer took a photo as a souvenir

10. The voice guided the guests to the Lenovo experience station to experience the new product functions

7. The press conference ended. Press conference planning plan Part 4

1. Meeting agenda:

a. The reception hall will receive guests, dealers and reporters at 12:00 to sign in

b , 2:00 Guide guest dealers and reporters to enter

c. 2:10 Piano accompaniment.

d. Play a corporate video at 2:20

e. 2:25 The host invites guests to take their seats

f. 2:30 The host announces new products The press conference began and introduced company leaders, guests and the media

g. 2:35 Xu Rongxin, chairman and general manager of Yuequan Beer, delivered a speech

h. 2:40 Shanghai Blue Ocean Marketing Planning Zhumadian Branch General Manager Xue Maochuan gave a speech

i. 3:25 Company leaders and guest *** opened the new product curtain together, and invited city leaders to speak

j. 3:28 New Product model display

k. 3:40 Reporters and guests asked questions. The general manager of Yuequan Beer and the general manager of Blue Ocean Planning responded

l. The meeting ended at 3:50. Media reporters are invited to come to the hall, and all dealers to the hall (piano or saxophone accompaniment, gifts for guests) Gifts)

m. 4:00 Detailed exchange of intentions between company leaders and the media

n. End of communication with the media at 4:20 (gifts given)

o. 4:10-5:50 Yuequan manufacturer leaders hold discussions with dealers, sign contracts and pay deposits

p, 5:50 each contracted dealer draws prizes

q, 6:00 At the end of the negotiation, the room card will be given to *** for dinner

r. The dinner will end at 7:30 and go to bed (gifts will be given)

2. Venue layout and exhibition

< p> 1. Yuequan Enterprise’s rainbow gate, colorful flags, giant banners, and parking space guidance signs are arranged at the entrance of the hotel.

2. At the main entrance of the hotel, the reception staff should wear Yuequan ribbons, and there should be clear signs indicating the venue, lounge, dining, prize collection and other places

3. Guest reception There are two reception staff at the reception desk, registering guests and distributing conference standard information bags and business brochures with participation certificates, as well as two etiquette guides.

4. There are many x display racks at the entrance of the hotel and the entrance of the conference hall. 5. Giant inkjet painting on the background wall of the main venue. A bunch of display racks were made on both sides of the stage, with new product coverings placed on them. Yuequan vi's photos were posted on the front of the podium, and stickers were placed on them. Yuequan vi photo computer, microphone, beer, flowers

6. Colored flags are interlaced on the top of the venue, banners on the walls congratulations, x display racks on both sides of the corridor front desk

7. Posters on the rostrum and on each seat With the number of Yuequan VI, Yuequan beer and special cup are placed on the stage, the dm cover page of the folder is placed, and the VIP name tag is placed in front of the stage

8. Equipment; fireworks, dedicated music dubbing for the entire event, and a lottery The box is packaged with Yuequan photos

9. Equipped with corporate documentaries and new product explanation slideshows

10. Adjust the audio equipment and designate videographers

3. Invited persons

1. Invited guests and representatives of municipal leaders

2. Distributors and intended customers from various places

3. Some distribution customers

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3. Some retail and catering end customers

7. Invited media (30 people)

Zhumadian Radio and Television Bureau

Filmed by Henan TV Station in Zhumadian Group

Zhumadian TV station (1 set, 2 sets, 3 sets)

Zhumadian Cable TV

Zhumadian Traffic and Tourism Broadcasting

Dahe News Zhumadian Branch

Zhumadian Daily

Tianzhong Evening News

Radio and Television News

Henan Tourism Magazine Zhumadian Branch

Tianzhong.com

Zhumadian Information Port

Zhumadian Online

IV. Information provided to the media at the new product launch conference

Documents should be packed in bags and distributed to the news media before the press conference. The order should be:

1. Meeting time and project arrangement process

2. Press release

3. Speech script

4. Introduction to the speaker’s background information.

5. Company brochure

6. New product description materials.

7. Relevant pictures

8. Souvenir gift coupons

9. Business card of the person in charge of corporate news (for further interviews after the news is released, and will be sent after the news is released) (for communication)

10. Blank letterhead and pen (convenient for reporters to record)

5. Establish an organizing committee and determine the main members and responsibilities of the organizing committee

1. Leader of the organizing committee (responsible for coordinating the entire event with the hotel);

2. Coordinator (the coordinator is composed of the main leaders of Yuequan and is responsible for coordinating the work of each group)

3. The leading group is divided into various project groups:

a. Venue reception (6 people are responsible for guest registration, gift sending, information bag distribution and various reception work)

b. Contact the media (media release, payment of gifts for media contact)

4. On-site maintenance (responsible for the normal use of the site and equipment to eliminate external interference)

5. Advertising Publicity (comprised of the planning company and the company's publicity department, marketing department, and product department) is mainly responsible for the press conference planning plan Part 5

1. The purpose of the simulated press conference

< p> In order to further promote the practical teaching of various majors in the Department of Management Engineering, cultivate students' ability to comprehensively apply the knowledge they have learned, enrich students' second classroom, and strengthen the construction of campus culture, after students have studied marketing, public relations, and sales After courses such as negotiation and skills, social etiquette, etc., the department will take the lead in holding a simulated press conference. The purpose is to stimulate students' interest in learning, master the methods of searching for information, citing information, and be able to obtain information from relevant newspapers, books, websites or other media. Obtain the required information;

Cultivate students' oral communication skills and negotiation skills.

2. Press conference process

1. Determine the date, location, news points, etc. of the press conference. Things to note: Coordinate with the date of the event you want to publish, promote your own external publicity, explore news points, create news effects, and be careful to avoid collision with major news events. This step should be completed 20 days before the official press conference, and 15 days at the latest, and the venue should be reserved before the invitation letter is issued, otherwise it will affect the next step of the work.

2. Determine the organizers and participants, including advertising companies, leaders, customers, peers, media reporters, etc., coordinate the scale and price with the organizer of the press conference, sign a contract, and prepare a detailed invitation list. Meeting agenda, timetable, press conference site layout plan, etc.

Note: This step is mainly requested by the organizer, and the organizer is specifically responsible for it.

3. According to the invitation list, work together to send invitation letters and invitations to ensure that important personnel do not miss the press conference due to poor arrangements. Collect the confirmation information and make a detailed list of participants for the next step. Note: This step must be carefully planned, have a dedicated person in charge, appropriately enlarge the invitation list, implement public relations and tracking of important figures, and prepare backup plans to ensure the quantity and quality of participants in the press conference.

4. Purchase gifts, select hosts, etiquette staff and reception staff, and conduct training and rehearsals. Design the backboard and arrange the venue, fully considering every detail, such as audio and projection equipment, leaders' speeches, press releases, on-site music selection, entertainment arrangements between meetings, etc.

5. One to two hours before the official press conference, check whether all preparations are in place, prepare the meeting agenda to the minute, and formulate remedial measures for unexpected situations.

6. Start the press conference as planned. The press conference procedures usually include guest sign-in, VIP reception, host announcing the start of the press conference and meeting agenda, proceeding according to the meeting agenda, post-meeting dinner and exchange, and individual activities for people with special public relations needs.

7. Monitor media releases, organize audio and video materials of the press conference, collect conference clippings, and produce a collection of press conference results (including guest lists, contact information, collection of media reports on the press conference, and press conference summary) reports, etc.), as data of the corporate marketing department, and corresponding promotional materials can be produced on this basis.

8. Evaluate the effect of the press conference, collect feedback information, and summarize experience.

3. Simulation process

1. Sponsor: All students of Class 20706

2. Release theme: Health Station "Fashion and Health" beverage news release Meeting

3. Release time and place

(1) Press conference time: 16:30 pm on December 20, 20xx

(2) Release location: Multimedia Classroom 1, Comprehensive Building

4. Organizational work: The Propaganda Department and Logistics Reception Team are responsible for guest sign-in, VIP reception, material distribution, post-meeting arrangements for discussion and summary of experience, etc.

5. Hosts: Lu Chuan, Zhang Na

6. Invite media and relevant leaders:

1. News media: Academy Radio Station, Academy 3 Quan Literary Society and other campus reporters.

2. Relevant leaders: dean, director of the Department of Computer Science, relevant leaders of the Department of Management Engineering, professional teachers of the Department of Management Engineering, representatives of the student unions of each department in the college, heads of classes in the Department of Management Engineering, etc.

7. Venue decoration:

1. Flowers.

2. Background of the press conference: Hanging banners are for the "Fashion and Health" press conference of the Health Station, and hanging display posters (promotional posters) for the "Fashion and Health" of the Health Station.

8. Promote the publicity atmosphere before the press conference:

1. Invite the college radio station to provide information preview for our class’s press conference and write 1-2 news reports .

9. Agenda: At 16:30 p.m., the host’s press conference will begin.

(1) The general manager will announce and introduce the significance, purpose, theme, content, and schedule of the press conference

(2) Reporters will ask questions, and the person in charge of the meeting will answer them . (The person in charge of the product development department, the person in charge of the human resources department, the general manager, the person in charge of the sales department, the person in charge of the planning department and other leaders answered reporters’ questions).

(3) The press conference is over and will be commented by teachers from the Department of Management Engineering.