Examples of subjective factors affecting passenger perception are given.

Subjective factors affecting tourism perception

From subjective psychological analysis, perception is influenced by personal consciousness tendency, expectation and experience, demand, interest, hobby and other factors. The pleasure principle of the perceptual principle shows that things that can satisfy personal needs, motives and interests are first chosen by perception.

1. Interest of tourists

What you are interested in can become the object of perception, which not only affects the choice of the object of perception, but also has a great influence on the degree of perception and perception impression. Visitors who are interested in literature and history always pay attention to tombstones, stone carvings, Chinese paintings and calligraphy; Religious tourists will never forget to worship the temple; Tourists who like nature are particularly yearning for the sea, mountains, flowing springs, waterfalls, ancient trees and blue sky.

2. Tourists' motivation

Anything that can satisfy tourists' needs and stimulate tourists' motives can directly become the object of perception, while those that cannot satisfy tourists' needs and motives are often ignored. When people want to travel, information about travel price, route arrangement and destination weather becomes the main perceptual object. Wealthy tourists think more about whether the service is comfortable, convenient and thoughtful, while tourists with average economic ability think about whether it is affordable.

3. The mood of tourists

Emotions can be divided into positive emotions and negative emotions. When tourists are in a positive emotional state, they will actively perceive everything they touch. Although they braved the storm, they were still in high spirits. When they are in a negative emotional state, they will have no interest in everything and even cry when they see flowers and the moon.

4. The personality of tourists

People with different personality characteristics have great differences in the depth and breadth of perception: introverted tourists like quiet activities, such as fishing, playing chess and reading books; Extroverts actively participate in activities with strong participation and certain risks, such as mountaineering, boating and rafting. Bloody tourists perceive quickly and widely, but not carefully enough; Sticky tourists have slow perception, small scope and profound perception of things.

5. Tourists' knowledge and experience

In tourism activities, knowledge and experience play a role in shortening the sensory process and expanding the perceptual experience. With previous knowledge and experience, tourists can classify the tourist information they contact and speed up the perception process. Knowledge, experience and impression also affect tourists' aesthetic mood and judgment.

6. Religious beliefs of tourists

Religious belief also has a great influence on tourists' perception and choice. For the same temple, people who believe in Buddhism will worship it as a holy place, while those who don't believe in Buddhism only regard it as an ordinary temple; People who believe in different religions have completely different perceptions of different religious tourist destinations. People who believe in Islam will not go as far as Wan Li to worship in Mecca, and people who believe in other religions will not regard Mecca as a special tourist destination.

7. Age and occupation of tourists

Young people and old people often have different perceptions of the same scenic spot. A tourist who is engaged in archaeology and a tourist who is engaged in medical work have completely different perceptions of ancient tombs.