Cultural tourism has given wings to traditional villages.

Recently, the website of the Ministry of Housing and Urban-Rural Development published the list of the fifth batch of villages listed in the list of traditional Chinese villages, and 2,666 villages were selected in the list of the fifth batch of traditional Chinese villages, including 265 in Fujian; Almost at the same time, the Fujian Provincial Department of Culture and Tourism and the Provincial Department of Housing and Construction jointly released the first batch of "Golden Tourism Villages", and 30 villages in the province were selected; Recently, Pingnan County Taxation Bureau frequently went into Longtan Village, a traditional village "network celebrity village", to publicize the policy of tax reduction and fee reduction for rural tourism.

There are indications that the wonderful prospect of rural tourism in traditional villages is slowly unfolding. More and more people are willing to go into the countryside and feel the beauty of traditional villages. According to the data of data information company, in 20 17, rural tourism in China received 2.8 billion tourists, accounting for 56% of domestic tourists. The total operating income exceeds 740 billion yuan, accounting for 16.2% of the total domestic tourism revenue. At the same time, the market scale of rural tourism industry has also developed rapidly. By August of 20 18, there are 388 demonstration counties of leisure agriculture and rural tourism in China and 560 beautiful leisure villages in China.

At present, China's rural tourism market is becoming more and more mature, with rich connotation and outstanding personality. Tourism products are no longer a single flower viewing and farmhouse music, but use the unique culture of the countryside and the unique local lifestyle to attract tourists and provide them with more and more diversified tourism products and services to meet the escalating consumption needs of tourists. Traditional villages have unique foundations and advantages.

Two years ago, the old house in Longtan Village, pingnan county was in disrepair, leaving only ruins. There are less than 200 people living in the established villages, and the registered population is 1400. Now, the renovation of Gu Lou has been completed, and the permanent population has been restored to nearly 600. The village has complete supporting facilities, including rain gallery, public welfare studio, art museum, Siping Opera Museum, Yellow Rice Wine Museum, Happiness Garden, coffee shop, library, etc., making it an "online celebrity village" full of holiday tourists. Ai Jing Village, Tongan Town, Yongtai County, Fujian Province, is surrounded by rich historical and cultural resources of Zhuang nationality. Wood carvings, window grilles, beams and columns, lintels with rich historical and cultural charm can be seen everywhere in the stockade. The room also retains the original fence and racetrack of Zhuangzhai, which are handmade by local masters in traditional ways and restored on the basis of the original ancient buildings, restoring the original features of ancient times. Xu Jun, the person in charge of the project, said: "In order to solve the problems of sound insulation of houses, humidity in mountainous areas, and many mosquitoes, on the basis of maintaining the original style of Zhuangzhai, craftsmen have waterproof, thermal insulation and sound insulation treatment on the roof and wall of Guzhai, making it more suitable for the living habits of urbanites."

At present, rural tourism is a new growth point in the development of China tourism market, and both the supply and demand sides have new vitality. Last June, 5438+ 10, the National Development and Reform Commission and other departments 13 jointly issued the Action Plan for Promoting the Development and Upgrading of Rural Tourism (20 18-2020), proposing "encouraging and guiding social capital to participate in the development and construction of rural tourism" and increasing the supporting policies for rural tourism development.

"Rural tourism environment is the key, and culture is the soul." Industry insiders said that rural tourism practitioners should try their best to build rural tourist attractions from cultural differences, creative design and other aspects, find a unique differentiated development path, and solve the problem of "one thousand villages on one side". Relevant persons from Pingnan County Cultural Tourism Bureau and Tax Bureau believe that the cultural and creative industries in traditional villages are in the ascendant. Since the beginning of this year, the state has issued a series of policies and measures to reduce taxes and fees, creating unprecedented opportunities for activating rural cultural and creative industries. (Xiaojie)