How to move from "scenic spot tourism" to "global development"

"All" does not mean all, "domain" is not just space, and "global" is not "all-round". Global tourism is not a comprehensive flowering that some people understand, but a brand-new development concept, which is a revolution related to the future development of China tourism.

In fact, it is a far-reaching change from "scenic spot tourism" to "global tourism". From the scenic tourism mode to the global tourism mode, nine changes should be realized:

The first is the transformation from the construction and management of a single scenic spot to the overall development of a comprehensive destination. Break down the institutional barriers and management fences inside and outside the scenic spot, implement the integration of multiple regulations, implement the integration of public services and tourism supervision, and realize the effective combination of product marketing and destination promotion. The construction of tourism infrastructure and public services has expanded from scenic spots to the whole region. For example, it is necessary to expand from the tourist toilet revolution in scenic spots and cities to a comprehensive toilet revolution in urban and rural areas.

The second is the transition from ticket economy to industrial economy. Classification reform should be implemented, public welfare scenic spots should be opened at low prices or free of charge, and the ticket prices of scenic spots invested and developed by the market should also be limited to a high level, so as to curb the excessive rise of ticket prices in scenic spots, crack down on price gouging and price fraud, and make the tourism industry out of the stage of over-reliance on ticket income. Ticket revenue will no longer be the main source of tourism revenue.

The third is to change from a closed management system in which tour guides must be appointed by travel agencies to an open management system in which tour guides flow freely and orderly according to law. Realize the legalization and marketization of tour guide practice.

Fourth, from extensive and inefficient tourism to fine and efficient tourism. Strengthen structural reform on the supply side, increase effective supply, guide tourism demand, and achieve a positive balance between tourism supply and demand.

The fifth is to change from a closed tourism self-circulation to an open "tourism+"integrated development model. Increase the integration of tourism with agriculture, forestry, industry, commerce, finance, culture, sports, medicine and other industries to form a comprehensive new production capacity.

Sixth, the transformation from exclusive enjoyment by tourism enterprises to social enjoyment. Fully mobilize the enthusiasm of all parties to develop tourism, integrate resources with tourism as the guide, strengthen corporate social responsibility, and promote the establishment of a tourism development enjoyment mechanism.

Seventh, from the public security management and social management of "security guards" within the walls of scenic spots to the governance of global tourism according to law. Tourism, public security, industry and commerce, prices, transportation and other departments perform their duties.

Eighth, from departmental behavior to overall planning of party and government. Form a comprehensive grasp of the comprehensive industry.

Ninth, from only receiving international tourists and narrow international cooperation in scenic spots to receiving international tourists from all over the world, all-round and multi-level international exchanges and cooperation. Finally, the transformation from small tourism pattern to large tourism pattern will be realized. This is a sign of regional development maturity, an objective requirement for improving quality, increasing efficiency and sustainable development of tourism, a common law and general trend of world tourism development, and a new direction of modern tourism development.

Zhongjing Hotan, a global tourism solution and operation expert, helps the scenic spot realize the transformation from scenic spot tourism to global tourism.