The documentary "Ten Years Together" is back. Why is this work so recognized by young people?

"Ten Years Together" returns to Youku. The variety show combines the ideals, emotions, courage and execution ability of the new generation of young people, and has gained the attention and recognition of more and more young consumers. Youku netizens commented: "Strengthening faith and moving forward are the eternal beliefs of life."

In 2012, Zhang Xinyu and Liang Hong, both from Beijing, carried suitcases and embarked on an extreme adventure, creating China's first live-action adventure documentary variety show. The following year, "Ling Xing" caused a strong response as soon as it was aired on Youku, and later "Ling Xing 2" and "Ling Xing 3" were premiered one after another. Thousands of netizens followed the "traveling couple" to explore the astonishing world, traveling through the reborn "dead city" Chernobyl, rappelling into the Marum Crater, and visiting Oymyakon in Russia at -50°C. Sleeping rough...has inspired millions of viewers.

"Ten Years as a Couple" summarizes the two people's adventures in various countries around the world and continued to challenge themselves in the past ten years since 2012. It is a summary of the short stories and highlight moments of the past ten years. The variety show combines the ideals, emotions, courage and execution ability of China's new generation of young people, presents humanized services and inspires thinking, which is relatively highly consistent with Youku's historical and humanistic values ??and has gained the attention and recognition of more and more young consumers.

In 2022, with the popularity of "A Couple" and "Ten Years of Couple", Youku Culture and Art also enters its tenth year. As the "Generation Z" group gradually becomes the core group for Internet technology transactions, how to attract young people? Wang Xiaonan, director of Youku Culture and Art Content Center, believes that "Ling Xing" touches the hearts of young people with real observation and expression. "It has a solid knowledge system and lively expressions, which are also loved by young people." "

Wang Xiaonan revealed that in 2022, Youku will also launch an interview program "Don't Answer" with Trisolaris Universe, where observers of the times, writers, biologists, etc. will discuss the future together. imagination. "Variety shows are both imaginative and interesting, and are deeply speculative. They are a variety show that young people are interested in."

For the past ten years, Youku's history and humanities have always focused on human observation and expression. Through intensive cultivation of high-quality content, we have gradually established our own unique identity. "Round Table", "Qiang Qiang Xing Tian Xia", "Dialogue", etc. have gained a group of loyal audiences, including many with high diplomas and high income groups. "We hope that history and humanities can become a rigid demand of society and truly bring higher value. We hope that any variety show we proudly produce can benefit others." Wang Xiaonan said.

At present, Youku has become the leading cultural character content camp among major websites. Dou Wentao, Ma Weidu, Chen Danqing and others chatted with young people about life, relationships and the world. They not only have a series of cultural reality shows "Round Table Party" that combines traffic and credibility, but also have an in-depth cultural experience travel talk show "Qiang Qiang Xing" "The World", there are also highly rated works in the circle such as "One Thousand and One Nights", "Part", "Guan Fudu Du", etc. Among Youku TV entertainment programs, Douban’s works with a score of 8 or above account for 80%, and those with a score of 9 or above account for 40%.

According to statistics, the second season of the humanistic documentary "Daily Life of Literature" jointly produced by Youku, Southeast TV and Strait TV has recently returned. Later Youku will also release the sixth season of "The Round Table" High-quality TV entertainment programs such as Season 1 and the female emotional reality variety show "I Dare You Dare" continue to provide young people with high-quality and nutritious content.