How will Shanghai's tourism industry develop next?

The Master Plan of Shanghai (20 17-2035) clearly stated that Shanghai should be built into a world-famous tourist city and a world-class tourist destination city. By 2035, the total number of inbound and outbound tourists in the city will reach140,000. In the next step, Shanghai will promote the all-round upgrading of tourism products, tourism industry, tourism market and tourism environment, and fully accomplish the objectives of the 13 th Five-Year Plan. Strive to achieve a total tourism revenue of about 500 billion yuan by 2020, with 9 million inbound tourists and 360 million domestic tourists.

Cultivate a number of world-class tourism products. In order to enhance the core competitiveness of tourism, scientific layout of tourism projects, optimization and upgrading of key areas. Create a "local first, world-class boutique" Huangpu River tourism and leisure area, plan new routes, new products and new services for water sightseeing with high standards, lay out scenic belts, tourist areas and service points along the river with high quality, strengthen the linkage between water and shore, and activate Huangpu River sightseeing; Build a comprehensive cruise tourism destination, speed up the layout of cruise ports and surrounding functional projects, and develop cruise inbound tourism boutique routes. Accelerate the development of leisure and holiday tourism in the suburbs of Shanghai, constantly amplify the radiation effect of Disney theme parks, comprehensively improve the tourism level of Chongming world-class ecological island, Sheshan national tourism resort and Lingang, support the construction of country parks, tourist towns and pastoral complexes, and form a good place for a group of citizens to relax on weekends.

Create a new image of "Wonderful Shanghai, Quality Journey" urban tourism. Focusing on the goal and task of launching the four famous brands in Shanghai, we should dig deep into the connotation of Shanghai's urban tourism image and construct the image cognition system and communication system of "Wonderful Shanghai, Quality Journey". Create a tourism festival with Shanghai Tourism Festival as the main body and "one area, one product" as the support, and create a tourism market atmosphere of "wonderful everywhere, wonderful area and wonderful four seasons". Implement the "Shanghai Gifts" program, and create a number of tourist souvenirs and accompanying gifts that reflect Shanghai's quality and show China's manufacturing. Explore the construction of all-media tourism image promotion mechanism, especially to firmly seize the opportunity of China International Import Expo held in Shanghai, and fully show the new image of "Wonderful Shanghai, Quality Journey" to domestic and foreign guests.