What is tourism image?

Tourism image mainly refers to tourists' impressions of tourist attractions and the image that tourist attractions want to create. Tourism image is the source of forming a huge tourism market, which can form a long-term monopoly position in the tourism market. The shaping of tourism image plays an important role in the development and planning of tourism resources.

Tourism image is determined by the following four factors:

1. tourist attractions: the level of tourism resources and their combined products is the core demand and perceived object of tourists;

2. Geographical context: the conceptual basis and core of tourism image is the concentrated representation of the locality of tourism destination;

3. Tourists' travel preference: positioning the tourism image according to the target market choice;

4. Behaviors of various subjects in tourist destinations: including the influences and impressions caused by the behaviors of tourist destinations, tourism enterprises, their employees and residents.