What are the successful tourism real estate projects in China?

Tourism real estate is different from ordinary real estate development, which depends more on environmental conditions and investment strength. Because tourism real estate's customer base is not simply to solve the housing problem, but a group of demand-oriented customers who pay attention to the quality of life and investment benefits. Tourism real estate's marketing model is a combination of renting and selling, which requires higher management level and operational ability. Tourism real estate, which was booming in previous years, was hit by a lot of management and operation problems, and it didn't start to recover until 2004, which is the result of non-specialization of tourism. In fact, by 2002, there were more than 5,400 timeshare hotels in tourism real estate, enjoying timeshare sales of nearly/kloc-0.00 billion US dollars. From the signing of the cooperation agreement between Shanghai Frontier Group and the world-famous hotel management group to the comprehensive development of holiday property hotels in China, to the acquisition of the largest timeshare company in China by Tianjin TEDA Group, we can see that the preparatory work for the tourism real estate craze has begun to develop in the direction of intensive investment and professional management. \x0d\\x0d\ tourism real estate's brand-new tourism real estate project integrates planning and design, development and construction, professional planning, marketing and network management. What are the successful foundations for combining tourism with real estate? Business model. Generally speaking, tourism real estate is divided into four categories: \ x0d \ x0d \ tourist attractions real estate mainly refers to all kinds of sightseeing, leisure, entertainment, non-accommodation buildings and related spaces created for tourists' tourism activities in scenic tourist areas. \x0d\ Tourism commercial real estate mainly refers to shops, restaurants, entertainment centers and other buildings and related spaces that provide tourism services in or near tourist areas. \x0d\ Tourism and holiday real estate mainly refers to all kinds of holiday buildings and related spaces provided for tourists or vacationers and directly used for tourism, leisure and holiday residence. \x0d\ Tourist residential real estate mainly refers to all kinds of residential building spaces highly related to tourist areas. \x0d\x0d\ and the development and operation of these four categories of products need to rely on the following five aspects: \ x0d \ x0d \◆ Natural qualifications \ x0d \ tourism real estate is mostly located in tourist attractions or sports resorts, and there are excellent natural environments such as green mountains and green waters near the base, which can attract people to travel here and bring innate advantages to the development of the project. In some places, the value characteristics of the environment may be obvious, such as mountain landscape or seaside landscape; Some places are more subtle, such as rural scenery and architectural texture of ancient villages and towns. The unique natural environment actually determines the characteristics of tourism real estate projects. Almost all successful tourist resorts have reached the best state in protecting and strengthening the natural and social environment. \ \x0d\\x0d\ ◆ Good theme \x0d\ Many tourist resorts have profound historical accumulation and rich cultural atmosphere, which attract people to travel here and bring opportunities for real estate development. Culture and legends are conducive to the formation of new themes, and it is easy to create good stories to create fascinating tourism and entertainment projects. Moreover, tourism real estate can also use the high popularity of these cultural legends to promote the promotion of the project. At present, domestic developers tend to be cultural, emphasizing the cultural details of the project, trying to improve the taste and grade of the project with cultural cards. This kind of starting point is good, but for tourism real estate, it is forbidden to insist on culture for the sake of culture and do culture for the sake of culture. Tourism real estate really needs to make themed things, but the culture must be relaxed and attractive. After all, tourism real estate is not a historical and cultural city protection plan or an archaeological restoration project. The cultural legends in tourism real estate can be brought into play, with no special emphasis on authenticity and interest. \x0d\x0d\ ◆ Perfect planning \ x0d \ The development area of tourism real estate should have relatively perfect municipal facilities such as roads, water, electricity and communication, as well as shopping, leisure, entertainment and sports places, so that consumers will not feel inconvenient when traveling and vacationing. The land for the project in tourism real estate can be undeveloped or the infrastructure is perfect. Six common forms of land use are summarized abroad, namely undeveloped, newly developed, developing, mature intensive and saturated land use. Most successful projects in tourism real estate are located in larger scenic spots, because opening up a new area undoubtedly means taking greater risks than developing in areas with better infrastructure. \x0d\x0d\ ◆ Continuous investment \ x0d \ tourism real estate is characterized by its large land area, and needs to expand the existing natural landscape, such as building a series of recreational facilities such as golf, skiing and boating. This form of development cost is very high, which requires developers to build all service facilities and use large-scale marketing means to promote products. However, the land cost of newly developed areas will generally be relatively low, and there will be great potential for tourism real estate to continuously create value after development. The problem is that the process from investment and construction to income will be longer. \x0d\x0d\ The following are some representative cases of China's successful tourism real estate project: \x0d\ Case 1: Qingdao Olympic Sailing Center's post-Olympic era actual combat tourism brand marketing planning project \x0d\ Case 2: Yibin city marketing and tourism market overall marketing planning project \ x0d \ Case 3: 4A full-time personal marketing actual combat project for scenic spots \ x0d \. X0d\ Case 5: Chongqing Guzhen Industrial Tourism Overall Planning Project \x0d\ Case 6: tourism real estate Project of a large state-owned enterprise in Fangshan, Beijing \x0d\ Case 7: World Geopark Sichuan Xingwen Shihai Tourism Event Marketing Activity Planning Project \x0d\ Case 8: Sichuan Yibin Shunan Zhuhai Tourism Planning Project \x0d\ Case 9: Kaifeng River System Project and tourism real estate Planning Project \ X0d.