What is the process of tourists' purchase decision?

(1) identification of needs and problems;

(2) information collection: main sources: ① personal sources; ② Commercial sources; (3) public sources; 4 sources of experience.

(3) Evaluation and selection:

Five psychological phenomena that attract marketers' attention: ① Product performance is the primary consideration for tourists; ② Tourists pay different attention to various performances; ③ There is a gap between the brand image in tourists' mind, that is, the brand belief and the actual brand image; (4) Tourists' multiple products have various utility expectations; ⑤ Most tourists choose tourism products based on their personal ideals.

(4) decide to buy;

(5) Post-purchase confirmation.