Traditional Culture Encyclopedia - Travel guide - Why was Yintai Group acquired by Alibaba?

Why was Yintai Group acquired by Alibaba?

After Alibaba went public, Jack Ma became a shareholder of Intime Commercial.

At that time, Intime’s annual sales were 6 billion yuan. Most of the revenue comes from rentals and department stores. In fact, Jack Ma’s investment in Intime is beneficial to Intime’s offline business. He wants to organically combine online and offline. At that time, Intime's market value exceeded 10 billion yuan. In 2013, Alibaba founded Cainiao Group, which was co-founded by Jack Ma and Shen Guojun. Yintai Group also became the second largest shareholder of Cainiao Network. In the Double Eleven event that year, 31 physical stores of Intime Group participated in the event and achieved good results.

After that, Intime has been controlled by Alibaba since 2017. First, in June 2016, Alibaba obtained 27.9% of Intime's shares. On January 10, 2017, Alibaba was privatized for 17.7 billion. Alibaba's shares rose to 74%, with Shen Guojun holding 16%, and Intime became part of Alibaba's new retail.

The result is that Jack Ma acquired most of Yintai's shares, Shen Guojun also obtained huge profits from it, and Yintai also completed its transformation from a traditional enterprise. It can be said to be a win-win situation for both of them, and everyone is happy. Intime now has a layout in six major sectors, retail, commercial real estate, mining, cultural tourism, medical care and health management, and investment.