Traditional Culture Encyclopedia - Travel guide - What are the advantages of operating different theme activities in different kinds of tourist attractions?
What are the advantages of operating different theme activities in different kinds of tourist attractions?
1. Make all-round preparations for the operation of the scenic spot: In the early stage of the overall operation, the scenic spot should make all-round preparations for the operation. They can conduct repeated comprehensive tests according to the characteristics of scenic spots, such as scenic spot positioning, theme development nature, comparison of tourist groups, geographical location, history and culture, consumption level and so on. And through the test, the direction, mode, management system and even corporate culture suitable for future development are obtained.
2. Do a good job in the content operation of scenic spots. The "content" perceived by tourists is the "product" that can be obtained by playing in the scenic spot. The needs of tourists may be varied, and tourists with cultural needs account for a certain proportion. Holiday tourists, punch-in tourists and social tourists are gradually increasing, and the content needs to be integrated into the needs of all tourists.
3. Do a good job in the aesthetic operation of scenic spots in all directions. The scenic spots that lack aesthetic feeling will give tourists negative senses in publicity, which will make it more difficult to operate in the future. The aesthetics of scenic spots mainly includes overall tone, scene beautification, architectural style and garden landscape.
4. Enhance the tourist experience and increase the consumption of tourists. The product iteration of tourist attractions has become the norm, and we must keep up with the development of the times and the needs of tourists. We can increase and upgrade secondary consumer products and projects through self-purchase, self-construction and self-management or joint investment operation, create classic punching scenes among network celebrities, or plan activities among network celebrities, continuously optimize and enhance the tourist experience, increase consumption projects, attract tourists to extend their stay in scenic spots through enhancing the experience, and truly achieve "traffic tourists".
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