How to create a new rural tourism IP

Shengjing, Lv Wen: Landscape Reconstruction of Tacun Village in Salian Town

The development of characteristic villages and IP is in the accelerated period of domestic tourism, and keeps the growth trend. The development of characteristic villages is intrinsically related to the innovative mechanism of the Tourism Commission. The essence of successful small town IP is to bid farewell to the traditional single tourism industry thinking.

The innovation and development of IP is the core of the town. Take tourism as a lever, promote the coordinated development of multi-industries, connect IP advantages with town resources, amplify value and enhance the cross-industry driving force of tourism.

Perfect innovative mode of characteristic rural development, starting with the precise positioning of IP, constantly cultivates the sustainable development ability of IP theme towns in the whole life cycle of the town to meet the innovative needs of the times and consumers.

According to their own characteristics, characteristic villages create their own cultural attribute IP to seek the industrial pillar that conforms to their own development, which is also the magic weapon for characteristic villages to win in homogeneous products.

To build a theme village, it is necessary to fully tap the local cultural IP and build an industrial chain that matches the characteristic village. From pre-planning to post-operation, the executor needs to set up a series of projects such as "original IP+ interactive entertainment" around rural local characteristics and IP themes to realize the value transformation of original IP culture.

Shengjing Travel takes the integration and development of the cultural tourism industry as the core, focuses on the cultural tourism resources under three major consumption scenarios, such as scenic spot promotion, rural revitalization and urban renewal, takes the revitalization and development of resource value as the guidance, and takes the "operation first" thinking to build an integrated solution service system covering services such as planning, brand building, space design, architectural design, landscape design and new media operation.