Professional introduction to Fujian Normal University Union College

Department of International Business, Department of Economics and Law, Department of Management, Department of Cultural Industry, Department of Information Technology, Department of Foreign Languages, Department of International Education, Ideological and Political Teaching and Research Department, Information Source: Information Management

Training Objectives:

Cultivate the theoretical basis of modern management, computer science and technology knowledge and application capabilities, master the knowledge and abilities in systems thinking, information system analysis and design methods, and information management, master computer network and communication technology, and be proficient in use and maintenance INTERNET (International Internet), application-oriented professionals who can design, install and maintain INTRANET (Intranet), etc.

Major courses:

Basics of information management, marketing, intellectual property law, computer network principles and applications, information storage and retrieval, basics of management, micro and macroeconomics Science, database technology, accounting, operations research, information economics, information organization, economic mathematics, direction one (enterprise alliance resource planning, CEO leadership art, mass communication) or direction two (Delphi programming, software engineering, information systems Analysis and Design)

Finance

Cultivation Objectives:

This major cultivates students with basic financial theoretical knowledge and mastery of financial business techniques, and the ability to use general methods of economics Analyze financial activities, handle financial business, have certain comprehensive judgment and innovation capabilities, and be able to work in various banks, securities companies, insurance companies, fund management companies, financial leasing companies, finance companies, trust investment companies, financial education and other departments. Type and compound specialized talents.

Major courses:

Economic mathematics, finance, political economy, microeconomics, macroeconomics, accounting, money and banking, international financial management, commercial banking Management, Investment Banking Theory and Practice, Securities Investment or Insurance, Econometrics, Central Banking, Direction 1 (International Trade, International Finance, International Settlement) or Direction 2 (Financial Markets, Principles of Financial Engineering, Financial Law ) or direction three (bank accounting, financial management, fund management)

Financial Engineering

Training goals:

Graduates of this major mainly serve various Types of local financial institutions, graduates can carry out financial risk management, corporate finance, investment strategy planning and financial product pricing research in banks, securities companies, fund companies, etc., or engage in finance, financial management, financial analysis and research in multinational companies and financial institutions. planning work.

Major courses:

The main course system includes tool courses such as probability theory and mathematical statistics, differential equations, stochastic processes, financial time series analysis and matlab applications, and econometrics; Accounting courses such as accounting principles, intermediate financial accounting, corporate finance, and financial statement analysis; professional courses such as financial economics, financial engineering, financial risk management, interest theory, financial derivatives, and investment banking.

Communication Engineering

Cultivation objectives: This major cultivates application-oriented senior professionals engaged in technology development in communication engineering. Graduates of this major can be engaged in product research and development and production management in high-tech enterprises developing information technology, and can also be engaged in the management and maintenance of information processing equipment in various enterprises and institutions.

Major courses:

Signals and systems, digital signal processing, high-level language programming, circuit analysis and analog circuits, optical fiber communication technology, communication software development technology, data structure, engineering Mathematics, communication electronic circuits, database principles and applications, digital electronic technology, microcomputer principles and assembly language, LINUX operating system, network technology foundation, electromagnetic fields and electromagnetic waves, communication principles, modern switching technology, JAVA programming technology.

Digital Media Technology

Cultivation Objectives:

This major cultivates application-oriented senior talents who master basic knowledge and basic skills of digital media technology. Graduates of this major can be engaged in the creation of digital media works, collection of digital media materials, and integration of digital media works in digital media production companies. They can also be engaged in digital media technology-related work in various enterprises and institutions. work.

Major courses:

Data structure, database principles and applications, computer network technology, digital image and multimedia technology, three-dimensional animation technology, digital media work synthesis technology, engineering mathematics, perspective and composition, digital circuit and logic design, JAVA programming technology, signal processing technology, virtual reality technology, game architecture design and planning basics,

Japanese

Training goals:

Cultivation of senior Japanese language professionals with a solid Japanese language foundation and relatively extensive scientific and cultural knowledge who can engage in translation, research, teaching, and management in foreign affairs, economics and trade, culture, press and publishing, education, scientific research, tourism and other departments. . Master the basic knowledge of Japanese language and literature and related humanities and science and technology; have a solid basic knowledge of the Japanese language, and master the basic skills of listening, speaking, reading, writing and translating proficiently; understand my country's national conditions and Japanese society and culture; have Good Chinese expression ability and basic scientific research ability; have certain practical application ability of a second foreign language; master the basic methods of literature retrieval and data query, and have practical business capabilities.

Major courses:

Japanese intensive reading, Japanese reading, Japanese listening, Japanese speaking, Japanese translation, advanced Japanese, economic and trade Japanese, Japanese practical stylistic writing, Japanese culture, Japanese literature selected readings , Introduction to Japanese, Japanese interpretation, overview of Japan, Japanese writing, Japanese grammar, selected readings of Japanese newspapers and periodicals.

Business Administration

Cultivation objectives:

This major cultivates knowledge and abilities in management, economics, law and business management, and masters the basics of modern business management. Theory, basic knowledge, master the qualitative and quantitative analysis methods of enterprise management, have strong language expression, interpersonal communication and basic skills of analyzing and solving enterprise management problems, be familiar with national policies, policies and regulations related to enterprise management; have strong Senior professionals in the discipline of business administration who have excellent foreign language listening, speaking, reading and strong computer application skills and can engage in management, teaching and scientific research in enterprises, institutions and government departments.

Major courses:

Enterprise strategic management, financial management, management information systems, human resource management, micro and macroeconomics, basic management, accounting, statistics, projects Management, e-commerce and logistics management, marketing, political economics, production operation management, direction one (shopping mall competition and crisis management, company organization and management, CEO leadership art) or direction two (international trade and investment, international finance, International Economic Law)

Electronic Information Science and Technology Major

Cultivation Objectives:

This major cultivates systematic basic knowledge and theory of electronic information science and technology. Have the ability to take the entrance examination for graduate students in various majors in electronic information. Senior professionals who can engage in scientific research, teaching, technology development and management in electronic information science and technology, network communication technology and other related fields. And be proficient in the maintenance, development and design of electronic products, computer software or hardware, and be qualified for the IT industry's requirements for senior professionals.

Major courses:

High-frequency electronic circuits, EDA principles and VHDL language, assembly language and microcomputer principles, digital signal processing (MATLAB programming), data structure, circuit analysis and simulation Basics of electronic technology, database principles and applications, digital electronic technology basics, high-level language programming (C++),

Engineering mathematics, network technology basics, LINUX operating system, microcontroller technology, ARM architecture, network management technology .

Electronic Information Engineering

Cultivation goals:

To cultivate students who can adapt to the requirements of my country’s socialist modernization drive, world science and technology development and the information age, in moral, intellectual and physical Comprehensive development in all aspects, with good scientific and cultural quality, innovative thinking ability and engineering practice ability; senior engineering and technical talents who can engage in research, design, manufacturing, application, management and development of various electronics, communications and information systems.

Major courses:

Assembly language and microcomputer principles, signals and systems, communication principles, college physics, circuit analysis and analog circuits, EDA and programmable control technology, digital signal processing , data structure, database principles and applications, high-frequency electronic circuits, computer network technology, engineering mathematics, digital electronic technology, LINUX operating system, JAVA programming, single-chip microcomputer technology.

Law

Cultivation objectives: The training objectives of this major are senior professionals who can engage in legal work in state agencies, enterprises, institutions and social groups. The basic specifications are: adhere to the correct political direction, have high political literacy, virtue literacy and psychological literacy; systematically master the basic theories and basic knowledge of the legal discipline, and be familiar with my country's laws and the relevant policies of the Party; understand the frontiers of legal science and the construction of the legal system. Development trend, have the ability to use legal knowledge and methods to analyze and process legal documents; master the basic methods of retrieving documents and materials, have certain practical work ability and scientific research ability, have profound cultural literacy; have scientific thinking ability and innovation ability .

Major courses:

General introduction to civil law, criminal law, criminal procedure law, jurisprudence, constitutional law, introduction to commercial law, property law, civil procedure law, administrative law and administrative procedure law, Chinese legal history, intellectual property law, economic law, marriage and family inheritance law, creditor's rights law, international private law, international economic law, labor and social security law, company law, securities law, legal logic, criminal law, notarization and lawyer practice, Public international law, financial law.

Financial Management

Cultivation objectives:

This major cultivates students with solid basic knowledge of management, proficiency in qualitative and quantitative analysis methods of finance and financial management, and the ability to Senior professionals with strong problem analysis and problem-solving abilities who can engage in financial management work in industrial and commercial, financial enterprises and government departments after graduation.

Major courses:

Linear algebra, probability theory and mathematical statistics, statistics, college English, computer application foundation, database and its application, management information system, computer financial management, Principles of financial management, finance, commercial bank management, financial markets, investment banking, accounting principles, financial accounting, auditing, computer financial management, linear algebra, micro and macroeconomics, money and banking, marketing , Economic Law, Fundamentals of Management, Accounting Information System, Tax Law, International Trade.

Marketing

Cultivation objectives:

This major cultivates knowledge and abilities in marketing, economic management, etc., systematically masters the basic theories of economic management, and is proficient in Senior professionals with knowledge of marketing theory and practice, strong market development, marketing program planning, and marketing management decision-making abilities, capable of engaging in marketing and management, teaching, and scientific research in enterprises, institutions, and government departments.

Major courses:

Marketing, Consumer Behavior, International Marketing, Financial Management, Market Research, Fundamentals of Management, Microeconomics and Macroeconomics, Accounting Science, Statistics, Internet Marketing or Economic Law, Financial Marketing, Project Management, Human Resources Management or Enterprise Virtualization Operation, Political Economics, Management Information System, Direction 1 (New Product Development and New Business, Brand and Advertising, Marketing Management ) or direction two (real estate marketing, financial marketing, project management).

International Economics and Trade

Cultivation goals:

This major cultivates students who can not only use English proficiently but also carry out professional work in international trade, and master international economics and international trade. Basic theories, understand the current development status of contemporary international economic and trade, be familiar with prevailing international trade rules and practices, possess basic knowledge and skills of international trade business, and be able to engage in relevant work in international economic and trade departments, domestic and foreign-funded enterprises and other relevant government agencies. Comprehensive senior professionals with practical business, management, research and publicity planning.

Major courses:

Statistics, international economics, macro and microeconomics, accounting, international finance, English translation, international business English, development economics, regional economy Studies, industrial economics, English audio and video, currency and banking, export trade simulation operations, international public relations, world economy, international economic law, tariffs and trade agreements and the WTO.

Exhibition Economics and Management

Training Objectives:

With the development of China's exhibition industry, the exhibition industry is in urgent need of modern design concepts and mastering the basics of exhibition design. High-level compound talents with skills and methods and modern management knowledge. This major is oriented to adapt to the talent demand for the development of my country's exhibition industry, with the goal of cultivating exhibition industry talents with comprehensive practical capabilities, constantly improving the core competitiveness of students' employment, and realizing students' management, planning, marketing, foreign trade, etc. in the exhibition industry The field has broad employment prospects.

Major courses:

Management, Introduction to Tourism, Tourism Economics, Management Information Systems, International Trade, International Exhibition Management, Large-scale Event Organization and Management, Exhibition Marketing, Exhibition Planning and management, analysis of classic exhibition cases, international conference planning and management, venue management and services, logistics management, international public relations, strategic management, and advertising.

Advertising

Cultivation objectives:

This major requires mastering the general principles and methods of modern advertising planning and creativity, and being proficient in various advertising media and exhibitions. Characteristics and advertising publishing skills, good copywriting skills, ability to communicate with advertisers and brand services, proficient in the business processes and operations of advertising companies, adapt to the needs of the market economy, and have broad cultural knowledge and Comprehensive senior application talents with modern communication knowledge and skills and the ability to operate advertising practices.

Major courses:

Introduction to Communication Studies, Introduction to Modern Literature Classics, Public Relations Principles and Practices, Modern Advertising Planning, Advertising Copywriting, Advertising Creative Expression, Advertising Psychology Science, cutting-edge advertising, art foundation, marketing, introduction to advertising, advertising and media, advertising investigation and effect research, advertising case or software design application, appreciation of print advertising works or advertising psychology, direction one (graphic creativity, Advertising poster design, three-dimensional animation design) or direction two (project planning writing, advertising, radio and television creative planning, print advertising copywriting)

Animation

Cultivation goals:

This major cultivates students who can adapt to the needs of socialist modernization, develop comprehensively in moral, intellectual, physical, and aesthetic aspects, have a solid theoretical foundation in film and television art and animation design, and have strong animation creativity, design, production, and marketing planning capabilities. Master computer game interactive production technology, meet the professional requirements of modern animation and comic design, be able to create designs independently, complete important collaborative work, and be competent in design studios, animation production companies, film and television animation creation, etc. for online websites, commercial advertising, and animation demonstrations. Applied senior professionals working in rendering, education, scientific research and other institutions, architectural appearance design institutions, outdoor environment and landscape design and other institutions.

Major courses:

Design composition, computer design application Photoshop, computer design application Flash, animation modeling design, computer design application 3Dsmax, animation production, introduction to animation, selected readings of famous Chinese and foreign films , Introduction to cultural industry, basics of photography and videography, audio-visual language, Chinese folk art, Chinese myths and legends, Western myths and legends, web design, film appreciation and review, appreciation of Chinese and foreign music classics, comics and illustrations, film and television animation direction (animation techniques, animation movements Laws, animation split shots, computer design application MAY, post-production synthesis and special effects, animation scripts, 2D animation short film production, animation feature production) game animation direction (game original painting creation, game interface design, game texture production, game animation production, game levels design, mobile game design).

Network Engineering

Cultivation objectives:

This major cultivates students who can systematically and deeply master computer network principles, network interconnection technology, protocol engineering, network management, Principles and technologies in information security, network storage, multimedia communications, information management and information systems; have the ability to actually operate and maintain information networks, and be able to engage in the design, development and application of information networks; be able to engage in network Engineering planning, design, management and maintenance; application-oriented engineering technical talents who can carry out planning, design, implementation and maintenance of computer network systems and their application software systems.

Employment direction:

You can work in various network system integration companies and engage in network technology occupations such as network technology engineers and network administrators; or work as software engineers and system software in industry software companies Work as a design engineer; or engage in network management work in enterprises and institutions.

E-commerce

Cultivation goals:

To cultivate good literacy in the field of e-commerce and a better grasp of the basic skills and methods of natural science and computer information technology , Comprehensive senior business talents who are familiar with the basic principles of modern management science and the general rules of modern enterprise management operations, and can integrate information technology with the theory and practice of business and management to meet the needs of e-commerce due to the rapid development of my country's national economy in the 21st century. Demand for specialized talents.

Major courses:

Introduction to e-commerce, online marketing, e-commerce technology, e-commerce laws and regulations, e-commerce experiments, basic management, statistics, network economics, Database principles and applications, multimedia technology and online advertising, logistics and supply chain management, web page production and website construction, e-commerce system development and management, e-government, international finance or international trade practice, accounting or national taxation.

Computer Science and Technology Major

Cultivation goals:

Cultivation of students with all-round development morally, intellectually, physically and aesthetically, with good professional ethics, understanding and grasping the latest The development hot spots and frontiers of information technology, database technology, software development technology and computer technology; master the working principles of computers; master daily office operation and maintenance techniques of computers; master database development and maintenance skills; be proficient in .net and Java platforms Application-oriented engineering and technical talents in enterprise-level software system design, development technology and testing technology.

Major courses:

Operating systems, compilation principles, assembly language and microcomputer principles, data structures, circuit analysis and analog electronic technology foundations, database principles and applications, digital electronic technology foundations , High-level language programming (C++), LINUX operating system or JAVA programming technology, discrete structure, engineering mathematics, signal processing technology, algorithm design and analysis, network technology foundation, software engineering and practical training, modern cryptography technology.

Employment direction:

Can be engaged in computer software maintenance, development, hardware equipment maintenance, and computer software in computer technology application departments such as the IT industry, agencies, government departments, enterprises and institutions, etc. Application, sales and maintenance, computer software testing, and computer system maintenance. In the information construction and management work, it can be fully adapted to the information analysis, information consulting and other work of administrative, enterprise, scientific research and other departments. It can be competent for IT departments such as enterprises and institutions to use computer information systems to assist in related affairs management and business processing. jobs.

English

Cultivation goals:

This major cultivates students with solid basic knowledge of the English language and relatively extensive scientific and cultural knowledge, and is capable of foreign affairs, economics, trade, and culture. , press and publishing,

Senior English professionals engaged in translation, research, teaching, and management in departments such as education, scientific research, and tourism. Master the basic knowledge of English language and literature and related humanities and science and technology; have a solid basic knowledge of the English language and master the basic skills of listening, speaking, reading, writing and translating proficiently; understand the national conditions of our country and the society and culture of the English-speaking countries; Have good Chinese expression ability and basic scientific research ability; have certain practical application ability of a second foreign language; master the basic methods of literature retrieval and data query, and have practical business capabilities.

Major courses:

Comprehensive English, English reading, English listening, English speaking, English conversation for foreign trade and economics, foreign trade correspondence, English translation, English audio and video, pronunciation practice, English speaking countries Overview, English Grammar, Intermediate Business English, English Reading, International Marketing, Business English, Simulation Operation of Foreign Trade Document Certification, Business Cross-Cultural Communication, Tourism English or Customs and Trade and World Trade.

Logistics Management

Cultivation objectives:

This major cultivates students with systematic basic knowledge of management and logistics, and can grasp the theoretical frontier and development of the logistics management discipline Dynamic, develop a good awareness of logistics disciplines, and skillfully use modern management methods and management tools. Modern logistics management talents who can not only adapt to the needs of modern logistics management, but also engage in the optimization design of logistics systems and logistics operations, management, and decision-making.

Major courses:

Macro and microeconomics, management principles, introduction to logistics, supply chain management, production and operations management, project management, management information systems, logistics cost and Accounting, logistics facilities and equipment, operations research, economic law, urban logistics, introduction to e-commerce, human resource management, economic mathematics, accounting, warehousing and distribution, corporate strategic management, modern circulation, direction one (logistics system planning and design, logistics information system analysis and design, computer network and database principles) or direction two (circulation technology and methods, chain operations and distribution, procurement strategy and inventory control) or direction three (international logistics management, international trade theory and practice, logistics Management business English and correspondence).

Music Performance

Major Courses:

Music Direction: Introduction to Art, Chinese Folk Music, Appreciation of Music Masterpieces, Chinese Music History, Foreign Music History, Basic Music theory, sight-singing and ear training, harmony, song analysis and writing, music form and work analysis, vocal (or instrumental) accompaniment (compulsory for singing), chorus (or ensemble), duet (or ensemble), and piano.

Dance direction: Introduction to art, introduction to dance, history of Chinese and foreign dance, appreciation of dance masterpieces, dance anatomy, basic dance training, Chinese folk dance, Chinese classical dance, ballet, modern dance, music reading and music theory, Play rehearsal.

The direction of drama, film and television: introduction to art, history of Chinese and foreign films, history of Chinese and foreign dramas, introduction to performance, script analysis, appreciation of famous dramas, appreciation of film business cards, vocal music, lines, body, introduction to stage art, performance, makeup.

Human Resources Management

Cultivation Objectives:

The training of this major can adapt to the needs of my country's reform, opening up and socialist modernization construction. It can be used in enterprises, institutions, governments and other departments. Senior professionals in modern human resources management who are engaged in human resources development and management, teaching, scientific research, etc. and have professional ethics and innovative awareness. It enables them to use knowledge of human resource management theory, technology and methods to better solve practical problems in human resource development and management, and creatively apply this knowledge to engage in the planning and coordination of macro- and micro-level human resource management. , organization and decision-making. Achieve optimal allocation, rational utilization and effective development of human resources.

Major courses:

Principles of management, human resource management, job analysis, employee recruitment and appointment. Corporate strategic management, international human resources management, management information systems, accounting, labor economics, marketing, micro and macro economics, organizational behavior, human resource development and training or employee career design and management, labor law and Labor disputes or human resources strategy and planning, direction one (salary and welfare management, performance management, personnel psychology) or direction two (production operation management, financial management, enterprise virtualization operation) or direction three (international trade and investment, international finance , international economic law).

Chinese language and literature (Secretarial direction)

Cultivation objectives:

Mainly cultivate applied and compound senior students with solid professional knowledge and high cultural quality Secretarial professionals. It is required to master the methods and abilities of public relations affairs and office affairs management and information coordination, have a high level of writing skills, be proficient in the writing ability of various official documents of government agencies, enterprises and institutions, and have solid basic English skills and writing ability , good social and interpersonal communication skills, as well as capable reception work and meeting organization skills, to cultivate professional talents who can engage in senior secretarial work in agencies, groups, enterprises, institutions, and foreign-related institutions.

Major courses:

Official document writing, introduction to communication, introduction to modern literature classics, principles and practice of public relations, modern Chinese (vocabulary, grammar, rhetoric), modern Chinese Media writing, selection of excellent official documents, modern secretarial science, Chinese culture and couplet appreciation, English etiquette writing, secretarial administration, document and file management, modern media theory and application or computer office automation, creation of literary and artistic works or cutting-edge research on industry development, direction 1 (Secretary English oral writing, Chinese shorthand and shorthand, secretarial and business negotiation) or direction 2 (corporate image planning, media and advertising creativity, brand management and communication)

Leisure sports

Cultivation objectives:

To cultivate basic theories, knowledge and skills of leisure sports, and to be able to engage in leisure sports guidance, leisure sports operation and management, leisure sports tourism and development, leisure sports product planning and design, leisure sports High-quality application-oriented professionals engaged in cultural industry development and other work.

Major courses:

(1) Main courses

Introduction to leisure studies, introduction to leisure sports, tennis, badminton, water sports, exercise prescription, traditional health care and fitness.

(2) Main courses

Leisure studies, introduction to leisure sports, sports management, sports nutrition, exercise physiology, educational psychology, marketing, fitness club operation and management, Sports culture and industry research, leisure sports activity planning and guidance, and sports skills practice course series. Three project groups are highlighted: fashion sports (rock climbing, roller skating, bodybuilding, yoga, squash, etc.); natural environment (mountain climbing, wilderness survival, expansion sports, field golf, etc.); traditional sports (go and chess, dragon boating, etc.) , dragon and lion dance, traditional ethnic sports health and fitness, etc.).

Professional features:

This major is based on the development advantages of the West Coast Economic Zone, relying on the superior educational resources of the Department of Cultural Industry of Fujian Normal University Union College and the School of Sports Science of Fujian Normal University, with a focus on physical education. Guided by the industrial market, it attaches great importance to the development and construction of fashionable leisure sports projects such as water sports, tennis, outdoor sports, and yoga, highlighting the characteristics of leisure sports.

Main employment directions:

Graduates can work in leisure sports enterprises (such as leisure resorts, water clubs, fitness and leisure clubs, education and training centers, tourism companies, etc.), governments or public welfare institutions (Urban public sports spaces, sports theme parks, large stadiums, etc.) Employment in leisure sports institutions and other units.