How does the Korean tourism industry promote entertainment marketing?

The object of overall marketing In terms of marketing object, it is different from the traditional single and fragmented tourist destination marketing. South Korea markets the entire country as an overall tourist destination. This has a lot to do with its tourism resources. South Korea’s land area is less than 10 square kilometers and its tourism resources are not abundant. It is difficult for a single scenic spot to form a climate and attract a large number of tourists. Therefore, in the competition with Japan and China, South Korea highlighted its advantages and strengthened its fashion, culture, food, film and television, etc., while weakening its shortcomings such as lack of resources and natural scenery. Through overall marketing, various resources complement each other, and South Korea has reaped huge tourism benefits.