Traditional Culture Encyclopedia - Travel guide - What is a coupon? Why do you want to issue coupons?

What is a coupon? Why do you want to issue coupons?

Consumption contributes more and more to economic growth. With the arrival of the peak consumption season at the end of the year, various festivals and promotional activities have been held in various places to stimulate consumption by issuing coupons.

According to incomplete statistics of CBN, since February 65438, more than 30 cities across the country have issued consumer vouchers.

More than 30 cities issue coupons.

Hengshui Municipal Government decided to issue 3 million yuan of "government coupons" 65438 in the whole city at 8: 00 on February 22nd. The amount of coupons issued this time is large, covering a wide range of radiation, covering 52 people's livelihood insurance suppliers under Taocheng District, Jizhou District, High-tech Zone and Binhu New District 10 Insurance Company.

In June 5438+mid-February, Chengdu also issued 2 million yuan travel coupons to consumers of terminal tourism products. 12 16, chenghua district held a digital consumption festival, and distributed digital consumption vouchers totaling 300,000 yuan. 65438+February 19, Chengdu jianyang city distributed 5,000 coupons with a total value of 200,000 yuan at the Mutton Food and Culture Tourism Festival.

Ou Jianying, secretary general of Chengdu Retailers Association, told CBN that the epidemic of 5438+0 1 in June had a great impact on Chengdu's retail industry. The government issued coupons to encourage consumers to go out and promote the recovery of the real economy. In addition, the end of the year is the peak season for consumption. By holding specific shopping festivals and other activities, the government issues coupons and merchants offer preferential promotions, which is conducive to boosting consumption.

Up to now, according to the incomplete statistics of CBN, more than 30 cities including Chongqing, Chengdu, Hefei, Zhengzhou and Nanjing have launched consumer vouchers. The coupons issued are mainly concentrated in catering, shopping, tourism, sports and other fields. The main purpose of issuing coupons in various places is to promote the recovery of consumption after the epidemic, and some are to sprint the peak consumption season at the end of the year.

Bobby was badly hit by the epidemic. The total subsidy for car purchase and fuel card in our city is 2 million yuan. The city distributed electronic vouchers for oil products, household appliances, daily necessities and catering, with a total amount of 8 million yuan.

Tourism market is the focus of the promotion of consumer vouchers. Guizhou Provincial Department of Commerce and Provincial Department of Culture and Tourism will jointly issue 1 1 10,000 yuan winter cultural tourism coupons. Our Wenguang Tourism Bureau will also issue 1 10,000 yuan ice and snow coupons one after another to attract more citizens and tourists to participate in ice and snow activities.

The cities that issue coupons include large, medium and small cities, among which Hefei has a relatively strong distribution of coupons. Hefei has invested 40 million yuan in financial funds, focusing on catering, shopping malls, supermarkets, automobiles and other circulation fields. Among them, catering industry150,000 yuan, supermarket industry150,000 yuan and automobile industry100,000 yuan.

Yang Chang, chief analyst of Zhongtai Securities Research Institute, told CBN that it is more the behavior of local governments to issue consumer vouchers. For real coupons, local governments actually use financial resources to transfer payments to residents. This is of positive significance to the improvement of residents' disposable ability.

However, Yang Chang believes that many coupons at this stage are not real coupons.