Beijing International Studies University Master of Tourism Management 2006 Postgraduate Entrance Exam Questions

Examination subject: Tourism Economics Full score: 150 points

1. Explanation of terms (6 points for each question, ***60 points)

1. Tourism Affordability

2. Transportation behavior choice theory

3. Group tourism and individual travel

4. Tourism resources

5. Tourism industry

6. Dual structure of hotel industry

7. Classification of tourist destinations and their types

8. Types of tourism activities

< p>9. Commercialization of tourism activities

10. Elasticity of tourism demand

2. Analysis questions (10 points each, ***50 points)

1. In tourism economic research, it is important to strengthen the research on tourist source areas.

2. Some scholars believe that from the perspective of the occurrence and operation process of tourism, since aesthetics and self-entertainment are the core of tourism, tourism is manifested as a personal behavior and is based on personal wishes. , behaviors that occur under the control of personal interests and are affected by personal payment ability and other abilities. This is true whether it is an individual traveler or a group tour.

3. The tourism industry is a configuration industry centered on tourism activities.

4. Multinational giant enterprises carry out business activities in the hotel industry and related industries at the same time. They can uniformly use all aspects of business factors such as customer sources, marketing, reservations and human resources, and have gained advantages over other single-operated hotels. A competitive advantage that companies in the industry cannot obtain?

5. The government-led tourism development strategy has its necessity and inevitability at the current stage of our country

3. Comprehensive questions (each question is 20 points, ***40 points)

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Question 1l Background Material

The size and structure of China’s tourism market, as well as the ability of travel agencies to provide services in the three major markets, have changed significantly in the past decade. The chart below gives some information on this.

Change table of the share of tourists in the three major markets of China's travel agency industry organization

Questions

(1) China's tourism market, that is, the market foundation of travel agencies What changes have occurred in the past ten years? What impact have they had on travel agency companies? (10 points)

(2) From a market perspective, in what direction should we develop the strategy of China Tourism Group? Transformation positioning? (10 points)

The above are the 2006 postgraduate entrance examination questions for the Master of Tourism Management at Beijing International Studies University. I hope it will be helpful to everyone. In recent years, the application rate for the Master's degree has been increasing, and The admission ratio for associate's and master's degrees in some colleges and universities is gradually tending to 1:1, so our opportunities are getting more and more, come on!