Take the lead in setting an example, focus on support, and make every effort to build the world's Laozi cultural holy land.

On the Series Construction of "Old Zhuang Yuan Store Cultural Tourism Zone" in Zhoukou (Ⅲ)

There is no doubt about the development layout of cultural tourism in the province of "One Belt, One Core, Three Mountains and Five Districts", which should be the case in theory, but it is very difficult to operate in practice. Especially in the setting of "five districts", the integration of cultural resources and cross-regional cooperation are particularly prominent.

Multi-regional cooperation is difficult to coordinate. Although the culture of Laozi and Zhuangzi belongs to the same category of cultural tourism development, because they belong to two different cities, there are foreseeable difficulties in policy formulation, key support, industrial development and other technical issues, as well as the formulation of tourist routes.

It is difficult to unify the development priorities. First of all, as far as world influence is concerned, it is an objective fact that Zhuangzi Thought is not as big as Laozi Thought. Secondly, in terms of development focus, Zhoukou has a large proportion of resources and is easy to coordinate internally, which can form a scale agglomeration effect better than Shangqiu. In this regard, the difference in the proportion of cultural resources between the two sides is the key.

For example, in the three major cultural areas of "Laozi and Zhuangzi Original Classic Cultural Tourism Zone", Zhoukou Taihao Mausoleum and Laozi's hometown occupy the second place, and the quantity and richness of cultural resources occupy an obvious proportion in Zhoukou; However, due to its few cultural relics, it is difficult for literature to promote the tourism development of Shangqiu. Compared with many cultures in the region, such as Shang culture, fire culture, Han and Liang culture, root culture, ancient city culture, Zhu Xiang culture, sage culture, Mulan culture and loyalty culture, Zhuangzi culture is not the greatest common denominator.

Based on the above problems, the author believes that Zhoukou should, on the basis of full communication with Shangqiu, take Lu Yi's Laozi culture as the link, Lu Yi's central position as the fulcrum, make Lu Yi the core area of cultural tourism of Laozi and Zhuangzi, and take Laozi and Zhuangzi cultural tourism area as the leader, and take the lead in exploring a new model of development in the province, namely "regional cooperation, resource sharing, complementary advantages and common development". There are three reasons for this proposal:

First of all, Lu Yi is well-deserved in the origin and historical evolution of Laozi and Zhuangzi culture. Lu Yi is the birthplace of Laozi's thought, the source of Taoist culture and the first ancestral temple recognized by Taoism. No matter in history, culture, religion or world consciousness, it is the core area of the original culture of Laozi and Zhuangzi.

Second, Lu Yi is in a superior position in communicating the resources and cultural ties between the two places. Laozi's hometown is located in the middle of Taihao Mausoleum and Zhuangzhou's hometown in the three points of "Laozi and Zhuangzi Original Classic Cultural Tourism Zone". As far as cultural ties and geographical location are concerned, Lu Yi is in the natural center.

Thirdly, Lu Yi is the only city that supports the integrated development of cultural tourism industry. In the last two talks, the author only came to the conclusion that "Laozi culture leads Zhoukou to the world", not only because Laozi culture itself has a worldwide "soft power", but also because it has a "hard power" that other cultural resources do not have-Lu Yi Laozi Cultural Industrial Park.

Lu Yi Laozi Cultural Industrial Park is the only cultural park in China devoted to the development of Laozi cultural industry. It is the only provincial-level key cultural park in two big cities with a population of10 million (only six in the whole province) and a provincial-level demonstration park for the integration and development of cultural tourism industry (only 15 in the whole province).

Lu Yi Laozi Cultural Industrial Park stands out in several aspects: First, it was planned and built as early as 20 13, and was named as "Henan Cultural Industry Demonstration Park" by the Provincial Department of Culture. Second, the scale is large, with a planned area of 38.4 square kilometers. It is one of the largest cultural parks in the province and one of the few cultural parks in China. Third, the multi-format compound industrial layout with high positioning and "one street and nine districts" is like a string of dazzling pearls embedded in the land of eastern Henan.

Over the past few years, the park has adhered to the concept of "building a highland for the development of Laozi culture in the world with project construction, building an international Taoist culture promotion base with Laozi culture, building a holy place for Chinese overseas Chinese to seek roots with root culture, and building a national cultural industry with investment attraction". It has invested nearly 3 billion yuan to plan and build more than 20 new scenic spots of cultural tourism projects, and successfully held more than 30 international cultural festivals and seminars on Laozi culture. Every year, the "Laozi's Birthday Festival", the Li clan's root-seeking and international Taoist cultural exchange activities attract millions of overseas Chinese at home and abroad, and a large number of cultural industry enterprises have settled in the park and flourished.

These can not only provide a strong demonstration role for all localities in the integration and transformation of cultural tourism in the "Lao Zhuang Yuan Dian Cultural Tourism Zone", but also provide an open and high-end cooperation platform for regional cooperation between the two cities and three places.

Combine the culture of Shangqiu Laozi and Zhuangzi to create a highland for the development of world culture of Laozi and Zhuangzi.

In recent years, Shangqiu City has made a lot of achievements in promoting Zhuangzi culture, such as building a number of cultural characteristic projects, holding a number of international Zhuangzi Cultural Festival and Zhuangzi Cultural High-level Forum. However, on the whole, in developing characteristic tourism and "promoting tourism through literature" industry, the social attention is not high, and the cultural industry lacks in-depth excavation. In this respect, Shangqiu can actively integrate into the cultural construction of Laozi in Lu Yi and bear the rapid development of the cultural industry platform in Lu Yi. For example, relying on Laozi College to carry out "Laozi and Zhuangzi" series of cultural and academic activities; Actively integrate into Lu Yi's cultural tourism and implant Zhuangzi's cultural elements.

Integrate Fuxi gossip culture and build an international Taoist culture promotion base.

China's traditional culture is rooted in Taoist culture. Its formation vein is: in the time of appearance, it presents the order of Fuxi gossip, Hutuluo, Huangdi culture, Yijing and Daodejing; In the formation space, Heluo, Xinzheng, Huaiyang and Lu Yi developed from west to east. These two remarkable features explain the origin of Taoist culture: it began in Huaiyang Fuxi (primitive thinking) and began in Lu Yi Laozi (system establishment). As a master of Taoist thought and the founder of Taoist school, it is natural for Laozi to build an international Taoist culture promotion base with his hometown as the center.

Integrate into the root surname culture and create a holy land for Chinese overseas Chinese to seek roots around the world.

Although Zhoukou is the birthplace of many surnames in China, few directly originated from Zhoukou, and most of them are famous for their historical counties. Among more than ten surnames directly originated from Zhoukou, Li, the second largest surname in the world, is undoubtedly the representative of Zhoukou surnames culture. Coupled with the unique surnames such as "Li", "Lai" and "Zhang" discovered by the latest research (from the mouth of the eldest son of the nobles in the late Shang Dynasty in Taiqing Palace), Lu Yi is a holy place for Chinese and overseas Chinese to seek their roots in Zhoukou, regardless of its social influence or world popularity.

Based on the core position of Zhoukou in the culture of Laozi and Zhuangzi, and the rare platform for developing the cultural tourism industry of Laozi and Zhuangzi, it is suggested that Zhoukou should play a leading role and take this opportunity to build a "cultural tourism area of Laozi and Zhuangzi":

First, Lao Tzu's culture will be incorporated into the construction of the Yellow River Cultural National Park and the "One Belt, One Road" cultural development strategy. Top-level design, high-level promotion and all-round support of policy funds.

The second is to support Laozi culture to declare the world intangible cultural heritage. Set up a high-standard and high-level declaration team, actively strive for national support, and declare the world cultural heritage. Inherit and carry forward Laozi's culture, light up the city business card of "Lu Yi, Henan-Laozi's hometown", and add luster to the Central Plains.

Third, support the annual "China Lu Yi International Laozi Culture Festival". Give full play to the irreplaceable influence of Laozi culture in the world, build a real international cultural forum, upgrade the "China Lu Yi International Laozi Cultural Forum" to a cultural festival, and become the first annual Laozi Cultural Festival hosted by the provincial level, co-organized by the municipal level and hosted by the county level, with the participation of relevant state ministries and commissions.

Fourth, support Lu Yi to declare "Laozi's Birthday Festival" as a national holiday. As an important part of intangible cultural heritage, it will be a cultural festival sponsored by the provincial level, co-organized by the municipal level and attended by state leaders, attracting the attention of hundreds of millions of Chinese around the world, so as to show the splendid weather of prosperous China, enhance Henan's popularity and reputation, and enhance the national cohesion of Chinese with the same blood and culture at home and abroad.

The fifth is to support the declaration of other national cultural brand creation activities. Work together to create a variety of "national brands" of Laozi culture promotion and inheritance platform.